Gender Plays Key Role In Smartphone Battery Drain, Says Strategy Analytics

Strategy Analytics' Launches New Battery Research Program Powered by AppOptix Telemetry Platform

BOSTON, May 25, 2016 /PRNewswire/ -- New research from Strategy Analytics' AppOptix Telemetry Intelligence Platformreveals that females experience higher battery drain than males on regular use across all price tiers. The study analyzed over 250 different models across the price spectrum, covering entry devices (<$300), mid-range ($301-450), and premium devices ($450+) across the AppOptix panel in the US during the January - March 2016 period.

Additional findings from the study include:

• Premium devices charge the fastest in the study, requiring an average of 3.6 hours for a complete charge (0 to 100%).
• Only entry-tier device owners realize a full day's worth of charge (when the device is charged to 100%). On regular use, both premium and Mid-tier device owners will have completely drained out the device battery in less than a day.

Photo - http://photos.prnewswire.com/prnh/20160524/371591
Columns represent the Drain Time (Hours), Lines represent the Charge Time (Hours).

Bonny Joy, Chief, Consumer Telemetry Platforms, said: "Battery is among the top considerations in user experience, and it's important that OEMs pay close attention to the user behavior. Our research shows, in comparison to Entry devices, Premium devices realize increased activity - 2X more data traffic and 134% more time on social apps among others, and these factors weigh in on the battery drain."

Barry Gilbert, Vice President, indicated that, "Telemetry research provides an accurate assessment on how battery performs under real world scenarios, which complements Strategy Analytics' user lab testing environment. The AppOptix Battery Analytics is powered by our cutting-edge AppOptix Telemetry research platform through a unique combination of supply-side, demand side and Telemetry capabilities in providing a holistic view of the industry."

About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com

Contact:
Barry Gilbert, [phone], [e-mail]
Bonny Joy, [phone], [e-mail]

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