Global Prenatal Vitamin Supplements Market to Grow 8.16% by 2020 - Lack of Validated Studies & Conflicting Literature - Research and Markets

DUBLIN, June 17, 2016 /PRNewswire/ --

Research and Markets has announced the addition of the "Global Prenatal Vitamin Supplements Market 2016-2020" report to their offering.

The global prenatal vitamin supplement market is forecast to grow at a CAGR of 8.16% during the period 2016-2020.

The report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

A trend which is boosting market growth is the diversification in supplement forms. Manufacturers in the nutraceutical industry are not only focusing on formulating innovative products and supplements, but also on the physical form and consistency of the medium in which a supplement is delivered.

Consumers are particular about specific mediums that can provide favorable results with the inclusion of powerful ingredients. In 2014, many effective and favored ingredients, as well as new products, were made available in unique forms such as liquids, shots, melts, vegans or gummies, or in new, combination formulas.

Further, the report states that one challenge that could hinder market growth is the lack of validated studies and conflicting information on the use of supplements. There is often disagreement between companies and health agencies on the effects and functioning of nutraceuticals, including those of dietary supplements.

Key vendors:

• Church & Dwight
• Country Life
• Garden of Life
• Rainbow Light

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by distribution channel

PART 07: Geographical segmentation

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

PART 14: Key vendor analysis

For more information visit http://www.researchandmarkets.com/research/d9qq3k/global_prenatal

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