Global Mobile Card Reader Market 2016-2020 - Reaching Out to Potential Customers a Key Challenge - Research and Markets

DUBLIN, July 12, 2016 /PRNewswire/ --

Research and Markets has announced the addition of the "Global Mobile Card Reader Market 2016-2020" report to their offering.

The report forecasts the global mobile card reader market to grow at a CAGR of 68.47% during the period 2016-2020.

Earlier, card issuers were liable for credit card fraud whereas retailers were mostly exempt from it. However, in the US since October 1, 2015, this liability shifted to retailers in case they fail to adopt chip-and-pin technology. Payment networks implement this policy with EMV in order to reduce fraud. Card fraud is most prevalent in the US where most cards are still processed using magnetic stripe. These magnetic stripe cards can be counterfeited and are more prone to fraud compared to chip cards. This policy is expected to influence the mobile card reader market positively.

According to the report, the high number of MSMEs that are currently using cash-only transaction processes are the major target customers for vendors. These small businesses are reluctant to accept cards because of the numerous banking procedures involved, multiple fees charged by banks, and complex transaction process involving multiple devices. However, with the availability of mobile card readers, MSMEs have found a low-cost alternative to traditional PoS terminals. The market for mobile card readers is currently in its nascent stage and the adoption rate of mobile card readers by MSMEs is low.

Further, the report states that reaching out to MSMEs in remote locations, convincing them to use mobile card readers, and educating them about the potential benefits of them are some of the common problems faced by the vendors.

Key vendors:

• Electronic Merchant Systems (ems+)
• eWAY
• EzeTap
• Ingenico
• Jusp
• LifePay
• Mswipe
• PayAnywhere
• Payleven
• PayPal
• Square
• SumUp
• Verifone

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by technology

PART 07: Market segmentation by end user

PART 08: Geographical segmentation

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

PART 15: Appendix

For more information visit http://www.researchandmarkets.com/research/l822h2/global_mobile

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