GUANGZHOU, China, Nov. 18, 2016 /PRNewswire/ -- Qoros Automotive Co., Ltd. (Qoros Auto) today is proud to present its segment-first product to its expanding vehicle family together with its revolutionary engine technology and high-performance electric concept car at the 2016 Guangzhou Auto Show. The Qoros 3 GT - China's first sports crossover sedan, the world's first drivable engineering development car with QamFree engine, and the stunning electric concept Qoros 3 Q-LECTRIQ are the highlights of the exciting booth Qoros will display at the auto show. These new products for Qoros are all manifestations of the company's confidence and capability to embrace future mobile life through constant innovation.
"The global automotive industry is going through unprecedented changes - this trend is driven by the rise of new technology, changing business mode and evolving consumption trends", said Dr. Chen Anning, Chairman of Qoros Auto. "As a new force in China's auto industry, Qoros is proactively embracing the new trend and making continuous efforts to provide Chinese customers with world-class quality vehicles and innovative mobility experience."
With the mindset of transformation and innovation, Qoros has been embarking on the two-pronged business strategy. On the one hand, Qoros will rejuvenate its internal combustion engine vehicles with innovative technologies, and on the other hand, keep delivering its commitment to new energy vehicles and future mobility solutions, such as autonomous driving. The strong products and cutting-edge technology exhibited at the Guangzhou Auto Show are the latest achievements of the two-pronged strategy, which gives a glimpse of our vision for future mobility.
On top of the innovative products and technology on display, Qoros today launches its "Experience the New Premium" brand claim underpinned by three key attributes: international quality, expressive design and innovative customer experience. The "Experience the New Premium" brand claim is the interpretation of the evolving auto market and will enable Qoros to take on the ride of the booming new consumption trend spearheaded by the younger generation keen on refined quality products and exceptional user experience.
"Qoros is dedicated to becoming a transformational company that embraces the future mobile life. As a start-up, we will enthusiastically embrace changes, innovate our business mode, build up our brand and keep bringing more world-class quality products and exceptional customer experiences to Chinese consumers," said Dr. Leon Li, Chief Operation Officer of Qoros Auto.
New product, innovative technology and ambitious NEV strategy
The first sports crossover sedan on the Chinese market, Qoros 3 GT - and the newest addition to the Qoros family - is unveiled today at the Qoros booth. Qoros 3 GT features a distinctive elevated chassis design, first-class sports performance as well as an expressive sedan design. It creates a completely new segment offering a stylish option for consumers who prefer both the driving comfort of a sedan and the ground clearance of an SUV. Two trims of the model - equipped with powerful 1.6-litre turbo-charged engine paired with either a six-speed manual or a six-speed automatic transmission - are available for consumers. The manual model is priced at RMB110,900 yuan and the automatic model is priced at RMB139,900 yuan respectively.
At the show, Qoros also introduces to the world the very first drivable engineering development car powered by the innovative QamFree engine. The technology is jointly developed by Qoros and FreeValve, the sister company of the legendary supercar maker Koenigsegg. This revolutionary engine technology has recently earned recognition from the renowned American science publication, Popular Science, ranking No. 1 for its break-through technology that transforms the traditional gas engine.
Benchmarking with leading global EV standards, the Qoros 3 Q-LECTRIQ EV concept also joins the display at the Qoros booth. Featuring its extraordinary 350km driving range, 7 seconds for 0-100kph, top speed of 180km and 80% fast charging within one hour, the Q-LECTRIQ EV concept daringly expresses the company's innovative spirit and insight into future mobility solutions. In another area of future mobility exploration, Qoros is partnering with a leading mobility company to develop autonomous driving applications.
Connecting with younger generation of consumers
As the global automotive industry is entering into a new era, the consumption pattern of the younger generation customers is evolving. Traditional luxury brands appeal less to today's more discrete and conscious young consumers. Instead they crave products with vivid design, outstanding quality, refined craftsmanship as well as innovative user experiences powered by new technologies. Integral to its efforts to connect with the young consumers, the 'Experience the New Premium' brand claim launched today by Qoros is underpinned by three key attributes in its brand DNA - international quality, expressive design and innovative customer experience.
- Qoros has always been committed to providing its customers with world-class quality products, benchmarking itself to the most rigid safety standards in the world. The five-star ratings in Euro-NCAP and C-NCAP are testimony of the brand's excellent safety performance.
- The refined Qoros products are characterized and defined by its expressive design. Its forward-looking, individualist design languages are integrated with Chinese and Western elements. The extraordinary products shaped by the visionary design themes have yet again gained recognition from world renowned organizations. This year, Qoros was acclaimed with several international awards, including German Brand Award, Automotive Brand Contest, Red Dot Design Award and German Design Award.
- Qoros is committed to continuous innovation in order to deliver exceptional customer experiences. The cutting-edge QamFree technology to rejuvenate the traditional powertrain products and the intuitive connected services of QorosQloud are good proof points of Qoros's commitment to innovating customer experiences.
With an expanding product lineup, Qoros is gaining sales traction in the competitive auto market. The vehicle sales in the first 10 months of the year increased by 70% Y-O-Y, well above the industry and segment average. In its competitive vehicle offerings, the Qoros 5 SUV that launched earlier this year has become the main driver of the sales growth. To keep up the good momentum, Qoros launched the new Qoros 5 SUV in October, bringing a refreshed and upgraded model to Chinese SUV consumers. The expanding dealer network also plays a key role in boosting sales and delivering better customer experiences. Qoros now has a network of 106 dealerships in China, targeted to hit 120 by the end of this year and the number is going to be doubled by the end of 2017 to cover more third and fourth-tier cities across the country.
