DUBLIN, Dec 21, 2016 /PRNewswire/ --
Research and Markets has announced the addition of the "Yellow Pages - Global Strategic Business Report" report to their offering.
The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World.
Annual estimates and forecasts are provided for the period 2015 through 2022. Also, a six-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research.
This report analyzes the worldwide markets for Yellow Pages in US$ Million by the following Segments:
- Print Yellow Pages
- Digital Yellow Pages
The report profiles 101 companies including many key and niche players such as
- Albanian Yellow Pages Inc. (US)
- Dex Media, Inc. (US)
- Egypt Yellow Pages Ltd. (Egypt)
- EUROPAGES SA (France)
- Hibu plc (UK)
- Hibu, Inc. (US)
- Sensis Pty Ltd. (Australia)
- Trudon (Pty) Ltd. (South Africa)
- Yellow Pages Group (Canada)
- Yellow Media Inc. (Canada)
- YP LLC (US)
Key Topics Covered:
1. INDUSTRY OVERVIEW
- Yellow Pages
- The Original Search Engine
- Print Yellow Pages Continue to Lose Momentum
- Digital Expansion Peps Up Revenues for Digital Yellow Pages
- Despite Cannibalization by Alternative Technologies, Yellow Pages Continue to Find Favor for Local Searching
- Home/Trade SMBs
- The Key Users of Yellow Pages for Advertising Location-based Advertising: A Preferred Advertising Solution
- Innovations Continue Despite Tough Market Environment
2. SEGMENT REVIEW
- Print Yellow Pages Market under Pressure
- Search Engines Spelling Doom for Printed Directories?
- Dealing with Google's Dominant Presence
- Directories in Metros: No Longer Viable?
- Directories with Specific Functions: Opportunities to Tap
- Printed Directories Find Favor among Specific Businesses
- Small or Large: Deciding on the Ad Size in Printed Directories
- Printed Directories Focus on Leads- Based Selling
- Sustainability: A Key Concern for Print Yellow Pages Market
- Ban on Distribution of Print YP
- Small Businesses and Printed Yellow Pages
- Digital Yellow Pages Revolutionize Traditional Directories
- Internet Marketing Gaining Over Yellow Pages
- Can Internet YP Companies Fight Declines in Printed Directories Category?
- Brand Image Propels Internet Yellow Pages Searches
- Mobile Format Aids Growth of Yellow Pages Market
3. YELLOW PAGES - AN OVERVIEW
- Yellow Pages: The Concept
- From Where Do Publisher's Source the Listings?
- ROI Generation in Yellow Pages Industry
- Print Yellow Pages
- Advantages of Print Yellow Pages Ads
- Disadvantages of Print Yellow Pages Ads
- Digital Yellow Pages
- Internet Yellow Pages (IYP)
- Types of Internet Yellow Pages Advertisements
- Sponsored Listings
- Banner Advertisements
- Email Links
- Advantages of Internet Yellow Pages
- Mobile Yellow Pages
- A Typical Mobile Yellow Pages Model
- Benefits of Online and Print Yellow Pages over Other Sources
- Permission-based Marketing
- Targeted Solutions
- Ideal for Movers
- Cost Effective Surrogates: A Threat
4. RECENT INDUSTRY ACTIVITY
- Hibu Joins Facebook Marketing Partner Program
- Hibu Affiliate Files for Bankruptcy
- Yellow Pages Plans to Relaunch its Brand in Kenya
- YP to Spin off Print its Yellow Pages Business
- Wall2Wall Media Adopts New Name
- Yellow Pages to Drop Home Delivery in Some Areas
- YP Unveils New Local Search Marketplace
- YP Introduces New PPC Search Solution
- YP Launches Cross-Device Retargeting
5. FOCUS ON SELECT PLAYERS
6. GLOBAL MARKET PERSPECTIVE
Total Companies Profiled: 101 (including Divisions/Subsidiaries 106)
- The United States (42)
- Canada (3)
- Japan (2)
- Europe (16)
- - France (2)
- - Germany (2)
- - The United Kingdom (3)
- - Italy (1)
- - Rest of Europe (8)
- Asia-Pacific (Excluding Japan) (25)
- Latin America (5)
- Middle-East (9)
- Africa (4)
For more information about this report visit http://www.researchandmarkets.com/research/5fh3cr/yellow_pages
Media Contact:
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
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