HEAVENSAKE - A Better High Awareness Performance at the American Cathedral in Paris

PARIS, March 4, 2017 /PRNewswire/ --

Party Pictures Available HERE - Credit Dave Benett Getty

March 3^rd 2017, during Paris Fashion Week, saw the HEAVENSAKE 'A Better High' awareness performance with a host of global elite at the American Cathedral in Paris. The triumvirate of co-founders, Carl Hirschmann, Benjamin Eymere and Etienne Russo invited friends and creative peers to join them in celebrating the release of HEAVENSAKE's second expression; the Junmai Ginjo with a night of multi-sensory experiences including music sets from internationally acclaimed South African DJ Black Coffee and Agoria and a live performance of Japanese drummers Yamato. Incorporated into the whole experience was a pivotal "11^th Hour awareness performance" involving over 1,000 guests present at the event. At 11.45pm, all attendees donned the gifted black pollution masks as a unified artistic performance raising awareness for the ticking clock on Climate Change. The impactful expression was captured by iconic crowd photographer Massimo Vitali, who was elevated 5 metres in the air to incorporate the scale, depth and gravitas of overall scene. The image was back dropped by a thought provoking 3m size faux bonsai tree centrepiece illuminated and suspended above the central altar, paying homage to Japanese heritage and the immediate need to address the global issue at hand. Guests continued to enjoy dynamic performances celebrating cross cultural disciplines from contemporary music to artistic expressions. The night encompassed the HEAVENSAKE ethos, continuing to push boundaries, shifting perceptions and immersing guests whilst enlightening their experience of sake.

(Photo: http://mma.prnewswire.com/media/474741/HEAVENSAKE.jpg )

VIP ATTENDEES INCLUDED: Sita Abellan , Aymeline Valade, Laurent Bourgeois, Bernard Henry Levy, Alexandre Arnaud, Lindsay Wixon, Julia Restoin Roitfeld, Kat Graham,Magdalena Frackowiak, Mathieu César, Hiba Abouk, Stephane Ashpool, Eniko Mihalic, Leila Yavari, Azealia Banks, Pamela Golbin, Anna Cleveland, Bianca Brandolini, Edita Vilkeviciute, Kristina Bazan, Daniel de la Falaise, Shem Jacobs, Adriana Mora, Peter Dundas , Doina Ciobanu, Simon Buret, Camille Charriere, Candela Novembre, Gucci Gang,Ola Rudnicka, Goga Ashkenazi, Elizabeth Von Und Taxis, Sarah Andelman, Pamela Golbin, Louis-Marie de Castelbajac, Catherine Baban, Anna Dello Russo...

Notes to Editors:

• HEAVENSAKE is retailed exclusively through the HEAVENSAKE e-commerce site WWW.HEAVENSAKE.COM which launched 3^rd March 2017
• HEAVENSAKE Junmai Daiginjo
  - £90.00
  - 720ml

• HEAVENSAKE Junmai Ginjo
  - £45.00
  - 720ml

For further information please contact:
Gabby Wickham, [e-mail], [phone] or
Patrick Ellerington, [e-mail], [phone]