24k Gold Men's Underwear Created to Celebrate Australia's Gold Rush Era

Australian Men's Underwear Company Aussiebum Has Created The World's Most Expensive Men's Underwear From 24k Gold Fabric.

LONDON, March 28, 2017 /PRNewswire/ -- Australian underwear brand aussieBum has created the most expensive men's underwear ever in history and selling at AUD RRP $14,695. One pair has already been sold to an international customer. The customer, who wishes remain anonymous, has been a huge fan of the brand since its inception in 2001.

For broadcast quality video and high-res images, please visit the Multimedia News Release:
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To give other underwear collectors the opportunity to own a pair of the 24K Gold underwear, aussieBum is running a competition where three lucky people will win a pair of the limited edition 24K Gold underwear. The 24K Gold yarn was developed in Germany and knitted into fabric in Queensland. It was designed by company founder Sean Ashby, and made in Sydney, Australia.

Sean Ashby, founder and Managing Director of aussieBum shared; 'The Gold Rush era was one of the most exciting and prosperous times of Australian history. I'm mesmerized by the thought that people travelled from around the world to seek their fortunes in Australia. Now, people don't have to travel down under to find their fortunes, they can find it online at aussieBum.com.'

aussieBum, proudly manufactures its underwear in Sydney, Australia, and continues to enjoy international success. In the last financial year the company sold more than one million pairs of underwear and swimwear around the world-- a statistic very few Australian fashion companies can boast.

Cheeky, irreverent and always sexy, Australian owned aussieBum stands by the mantra; 'If youdoubt yourself, wear something else'.

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Watch the aB 24K Gold video: http://bit.ly/aB24KGoldVideo

Download Media Kit: http://bit.ly/ab24KGoldMediaKit