DUBLIN, Apr. 13, 2017 /PRNewswire/ --
Research and Markets has announced the addition of the "Chocolate Candy Market in the U.S., 11th Edition" report to their offering.
"Chocolate Candy Market in the U.S." examines the market for chocolate candy across the U.S. retail spectrum, and places the market in the larger context of the overall confectionery market, defined as the total U.S. market for chocolate/non-chocolate candy and gum. Retail channels include supermarkets and grocery stores, convenience stores, supercenters/mass merchandisers, gourmet/specialty food stores, warehouse clubs, drugstores, gourmet/specialty food stores, vending, direct-sales channels including catalogs and Internet, candy shops and specialty chocolatiers, and alternative channels such as department stores, kitchenware stores and bookstores.
In the vast world of confectionary, few candy products possess the allure of chocolate. Doesn't matter if it's dark or milk or gourmet or conventional, chocolate is an indulgent favorite that appeals to Americans of all age, ethnic, and social-economic backgrounds. Chocolate is in essence an accessible luxury that creates many opportunities to trade the consumer up to premium products.
As a result of this widespread appeal, the author views the chocolate market as dynamic and growing. The U.S. chocolate market benefits from a strong pace of innovation, an influx of creative new players and a steady flow of new products that engage consumers. Sales are projected to increase through the year 2020 and beyond.
Key Topics Covered:
Chapter 1: Executive Summary
Scope of Report
Report Methodology
Confectionery Sales Rise to $35.8 billion
A World of Candy
IRI-Tracked Confectionery Sales
Premium Chocolate Powers Growth
Marketing Trends
Major Brands Dominate in Marketing Spend
Product Trends and Opportunities
Retail Trends
The Competitive Landscape
Confectionery Usage Survey Results
Where in the Store?
Wrigley, Mars Explore Transaction Zones
Looking Ahead
Chapter 2: Chocolate Candy in Confectionery Market
Context
Snacking Behavior
Nutritional Value of Snacks
Clean Snacking
Indulgent Taste Prevails
Simple Ingredients, Transparency and No Artificial Colors
No More GMOs
Impact of Clean Label Initiatives
Candy Adjacencies
Opportunities
Indulgence Versus Health
Cross-Fertilization of Global Markets
Functional Benefits
Design Factors
Confectionery Sales Rise to $35.8 billion
A World of Candy
IRI-tracked Confectionery Sales Show Pockets of Strength
Looking Ahead
Dynamic Market Environment
Advertising
Major Brands Dominate in Marketing Spend
Snickers Satisfies
Marilyn Monroe
Thematic Packaging
M&M's Sets Bar for Entertainment
"Tainted Love"
"Celebrate with M"
Masterbrand Strategy at Hershey
Hello Happy
"Hello Happy: Diner"
"Hello Happy: Caramels"
"Hello from Home"
Reese's Umbrella Campaign
Multiple Brands in Trade Advertising
Digital Media
all trees are beautiful
Balancing the Familiar and the Unknown
Disruptor Brands and Products
On the Radar
Trending Flavors
Hershey Expansion Strategy
Simple Ingredients
Mars Focuses On Taste Appeal
New Products Target Healthy Snacking
Premium Chocolate Drives Innovation
Accessible Luxury
Artisanal Producers Push Beyond Convention
Non-Chocolate Segment Poised for Takeoff
Cocktail Confections
Sugar-Free Candy
Low-Calorie/ Portion Control
Skinnygirl Targets Candy
Skinny Cow
Seasonal Candy
Novelty
Snacking On the Go
Big Chains Dot Landscape
Hershey Mines Big Data for Retail Insights
Challenges and Opportunities
Candy, Gum and Breath Freshener Consumption Trends
Brand Preference Trends
Where in the Store?
Wrigley, Mars Explore Transaction Zones
Frequency of Candy Consumption
Time of Day for Candy Consumption
Where Do You Eat Candy?
Candy Consumer Demographics
Chapter 3: Chocolate Candy Category
Chocolate Sales Rise to $21.6 billion
Pervasiveness of Chocolate Candy
IRI-tracked Chocolate Dollar Sales Up, Volume Down
Defining Premium
Premium Chocolate Powers Growth
Looking Ahead
Dynamic Market Environment
Market Share Concentrated
Hershey and Mars Rule the
Three Double Digit Players in the >3.5-oz Segment
Three's a Company for Snack Size
The Gift Box Duopoly in Mass Channels
Christmas Season Most Generous to Three Main Players
Easter Sales Down
Seasonal Halloween Chocolate a Favorite Haunt for Marketers
Lindt Charges Ahead for Valentine's Day
Sugar-Free Ruled by Lindt & Sprüngli
Two Small Categories Also Tracked by IRI
Private Label Chocolate Market Feels the Pain
Dove Chocolate
M&M's and the X-Men
Goodnessknows Launch
Brookside Talks
Milky Way Redux
Right Twix vs. Left Twix
Take 5
Lindt Stays the Course
The Golden Globe Awards
Digital Rom-Coms for Hello
Ghirardelli Stresses Pleasure
Savor the Dark Book Club
Approachable Luxury at Godiva
Lady Godiva Program
Cause Marketing
Intense Chocolate
Clean Label
Origins
Healthy Ingredients
Trending Flavors
Flavor Explorations
Reminiscence
Decadence
Hershey Expansion Strategy
Simple Ingredients
Mash-ups
Adjacencies
Premium Chocolate at Hershey
Cadbury Premium Pouches
Scharffen Berger
Dagoba
Active Launch Pad at Mars
M&M's
Snickers
Twix
Milky Way
3 Musketeers
Dove
Major Brands Target Healthy Snacking Platform
Snacking Chocolate
Fruit & Chocolate
Goodnessknows
BarkThins
Roca Thins
Nestlé Eyes Premium
Premium Chocolate Drives Innovation
Accessible Luxury
Lindt
Lindt Hello Line
Ghirardelli
Godiva
Ferrero
Classic Candies
DeMet's
Artisanal and Craft Producers Spark Creativity
Vosges
TCHO
Lake Champlain
Amano
Fruition
Mast
Justin's
Good Day Chocolate
Evolution in Boxed Chocolate
New Products in Seasonal
Spring: Valentine's Day, Easter
Autumn: Halloween
Winter: Holiday/ Christmas
Retailer Exclusives
Specialty Retailers
Chocolate Retailers
Branded Retail
Godiva Boutiques
Lindt Expanding Retail Footprint
Ghirardelli Showcases Indulgence
Chocolate Specialists
Big Chains Dot Landscape
Experiential Chocolate
The Chocolate Consumer
Despite Volume Drops, More Households Eat Chocolate and Other Candy
Gender Differences in Chocolate Usage
Gender Differences in Frequency of Consumption
Time of Day for Chocolate Consumption
Where in the Store?
Where Do You Eat Chocolate?
Type Preferences
Brand Preference Trends
Brand Preferences by Eating Occasion
Brands: Have you purchased any of the following brands of chocolate candy in the last 12 months?
Chocolate Consumer Demographics
Companies Mentioned
- 3 Musketeers
- Amano
- Cadbury
- Dagoba
- DeMet's
- Dove
- Ferrero
- Fruition
- Ghirardelli
- Godiva
- Good Day Chocolate
- Hershey
- Justin's
- Lake Champlain
- Lindt
- M&M's
- Mars
- Mast
- Milky Way
- Nestlé
- Reese's
- Scharffen Berger
- Skinny Cow
- Skinnygirl
- Snickers
- Sprüngli
- TCHO
- Take 5
- Twix
- Vosges
- Wrigley
For more information about this report visit http://www.researchandmarkets.com/research/7w58hx/chocolate_candy
Media Contact:
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
