DUBLIN, August 11, 2017 /PRNewswire/ --
Research and Markets has announced the addition of the "India Breakfast Cereal Market Outlook, 2022" report to their offering.
In India, cereal marketers are trying to change traditional breakfast norms by increasing the level of penetration and frequency of purchase. Players are banking heavily on urban consumption which has grown on the back of health offerings like oats and muesli.
The breakfast cereal market is growing with more than 17% CAGR from the past five years. The market is divided into two categories viz. hot cereals and ready-to-eat (RTE) cereals. Hot cereals include products like oats, oat bran, wheat bran and porridge whereas ready-to-eat (RTE) cold cereals include cornflakes, wheat flakes, choco flakes, muesli, etc. Indian consumers prefer hot breakfasts; hence hot cereal category is growing at a much faster pace than ready to eat cereals.
Manufacturers have a range of brands appealing separately to kids and adults. Kellogg's India, Bagrrys, Marico and PepsiCo are the leading players operating in this market. Owing to urbanization and increased income of people, southern and western markets are registering good amount of sales. Cornflakes, as a product type, dominate the market with highest market share whereas other cereals like oats and muesli add up for the rest.
Oats and muesli are growing much faster than cornflakes as people are getting more health conscious and venturing into even healthier foods. The primary consumers for breakfast cereals continued to be urban consumers as they prefer a fast arrangement for breakfast due to their hectic lifestyles. To some extent, the market is self-propelled, thanks to higher spending power and growing health awareness. The widespread communications on health, especially on the rising incidence of cardiovascular diseases, diabetes and obesity in Indians have made them more health conscious than before. Not only are influencers such as doctors, nutritionists and the media passing on these messages, the companies assiduously themselves are playing the health card in almost all of their communications.
Key Segments:
Ready-To-Eat (RTE) Breakfast Cereals:
- Cornflakes
- Muesli
- Others
Hot Breakfast Cereals:
- Oats
- Others
Key Topics Covered:
1. Executive Summary
2. Global Breakfast Cereal Market Outlook
2.1. Market Size By Value
2.2. Market Size By Region
2.3. Market Share
3. India Breakfast Cereal Market Outlook
3.1. Market Size By Value
3.2. Market Share
4. India Ready-To-Eat (RTE) Breakfast Cereal Market Outlook
4.1. Market Size By Value
4.1.1. Overall Market
4.1.2. Cornflakes Market
4.1.3. Muesli Market
4.2. Market Share
4.2.1. By Product Type
4.2.2. By Age (Adult-Children)
5. India Hot Breakfast Cereal Market Outlook
5.1. Market Size By Value
5.2. Oats Market Outlook
6. Product Price & Variant Analysis
7. India Economic Snapshot
8. Policy & Regulatory Landscape
9. Trade Dynamics
10. Channel Partner Analysis
11. India Breakfast Cereal Market Dynamics
11.1. Key Drivers
11.2. Key Challenges
12. Market Trends & Developments
12.1. Health and Convenience Going Hand-in Hand
12.2. Modern Retail Formats - A Good Marketing Platform
12.3. Growing Recognition of Oats as a Healthy Breakfast
12.4. Breakfast Cereals filling the gap created by Instant Noodles
12.5. Innovation in the form of Traditional and Fruit Flavored Products
13. Competitive Landscape
- Kellogg India Pvt. Ltd.
- PepsiCo India Holdings Pvt. Ltd.
- Bagrrys India Limited
- Marico Limited
- GlaxoSmithKline Consumer Healthcare Ltd.
- Nestle India Limited
- Patanjali Ayurved Limited
- Mohan Meakin Limited
- Express Foods Pvt. Ltd.
- Future Consumer Enterprise Ltd.
For more information about this report visit: http://www.researchandmarkets.com/research/jcp5dq/india_breakfast
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Research and Markets
Laura Wood, Senior Manager
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