Technavio has announced the top five leading vendors in their recentglobaldigital retail marketing marketreport until 2021. This research report also lists four other prominent vendors that are expected to impact the market during the forecast period.
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Technavio has published a new report on the global digital retail marketing market from 2017-2021. (Graphic: Business Wire)
The global digital retail marketing is expected to grow at a CAGR of more than 18% during the forecast period. Digital retail marketing is transforming the advertising sector and has become the fastest growing marketing technique in the global advertising market. Technavio expects this method to continue to grow immensely in the coming years. About a decade ago, only large corporations considered digital retail marketing. However, with the growing penetration of this mode of advertising, many start-ups and small- and medium-sized enterprises (SMEs) have adopted this marketing technique mainly because of the affordability of this platform. Another factor contributing to the growth of digital retail marketing is its user-friendly interface and modes of interaction, which help customers make purchase decisions easily.
Competitive vendor landscape
The global digital retail marketing market is highly competitive because of the presence of many large established players. The intense competition and increasing technological advances are significant risk factors for advertisers, who compete on various aspects such as features, technology, display, and pricing. During the forecast period, the competition will become more intense among the vendors.
Ujjwal Doshi, an industry expert at Technavio for research on publishing and advertising, says, "Vendors are also investing in designing and developing new technologies, acquiring new players, and expanding existing facilities. Technological innovations and creativity play a significant role in driving market growth. To sustain in the competitive market, vendors not only have to develop new ideas and technologies but also have to stay up-to-date with the emerging technologies that could influence service lines."
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Top five digital retail marketing market vendors
Edelman
Edelman is a marketing communications company that provides public relations services. The company also provides public health, trust management, research, communications and visualization, stakeholder mapping and engagement, social media marketing, social business planning, talent services and startup development, and services for agriculture markets.
Interpublic Group of Companies (IPG)
IPG is a provider of advertising and marketing solutions worldwide and operates through two segments: Constituency Management Group and Integrated Agency Networks. The company offers services such as consumer advertising, public relations, communications planning and media buying, digital marketing, and specialized communications disciplines.
Omnicom Media Group
Omnicom Media Group is a US-based marketing company that provides advertising and corporate communication services. The services offered by the company include advertising, public relations, specialty communications areas, and customer relationship management.
Publicis Groupe
Publicis Groupe is a marketing firm that provides marketing, digital transformation services, and communication services to its clients worldwide. It offers solutions such as customer relationship management, direct marketing, public relations, sales promotion and point-of-sale marketing, corporate and financial communication, multicultural or ethnic communication services, and events communication. It is also involved in video production and broadcasting.
WPP
WPP offers one of the largest marketing communications services worldwide. It operates through the following business segments: advertising and media investment management, public relations and public affairs, and data investment management.
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