A global healthcare company was planning to create a new launch plan for cancer treatment, and Infiniti helped them develop a robust framework for the same. The client also wanted to develop a scalable market assessment model to create market models for an exclusive set of market definitions.
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Infiniti's market assessment experts suggest new launch plan for cancer treatment. (Graphic: Business Wire)
People around the world are depending on therapeutics and supportive care for cancer treatment. To prevent this, pharma companies are trying to understand the market and are pursuing oncology drug developments with extra emphasis on clinical development. Immunotherapies are being chosen over the predominant treatments due to the growing adoption of innovative drugs. Pharma companies are now depending on market assessment studies to gain insights on the overall market size and market shares of different cancer treatments.
According to Infiniti Research's market assessment experts, "Oncology drug development with emphasis on clinical development can help prevent the dependence on therapeutics and supportive care drugs for cancer treatment."
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This market assessment study provided benefits that helped the client to:
- Identify potential segments and quantify the size of each market by specific geographies
- Identify robust data sources for estimating market potential
- Develop market assessment model for each of the segments
- Segregate segments in terms of countries, growth potential, and key variables
This market assessment study offered predictive insights on:
- Creating customized market models for unique set of market definitions.
- Gaining recommendations to build launch plan for new therapy
- Determining the market size and positioning across geographies
- Gauging the market demand for upcoming therapies across various regions
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View the market assessment study: https://www.infinitiresearch.com/casestudy/market-assessment-study-launch-plan
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
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Contacts:
Infiniti Research
Anirban Choudhury
Marketing Consultant
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