A global retailer was finding it difficult to understand the key competitors in the market and wanted to analyze the regional strategy following an M&A. Infiniti performed a market intelligence study to understand the top competitors in the European market space.
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A global retailer wanted to gain a foothold in the target market and increase market shares. (Graphic: Business Wire)
Businesses are enhancing their product portfolio to retain their shares in the market space. Furthermore, they are also increasing their market presence to gain more returns on their investment. Market intelligence helps businesses to enter new markets, understand the competitors, and make better profits in the market. Additionally, information about external environment like market size calculations, competitor analysis, substitute product analysis, and market growth predictions can be assessed with the help of market assessment studies.
According to Infiniti Research's market intelligence experts, "Businesses in the retail space are enhancing their product portfolio to sustain themselves in the market and gain better returns on investment."
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This market intelligence study provided benefits that helped the client to:
- Identify key countries in Europe where the competitors posed a high-level threat
- Analyze the distribution strategy by country
- Identify the product focus by geographies
- Assess competitors' future strategy and key areas of future threat to client
- Analyze competitors' decision making across the countries among the target regions
This market intelligence study offered predictive insights on:
- Gaining a holistic view of the retail landscape in terms of the competitor strategy and regional operations
- Identifying the key areas and countries for future expansion
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View the market assessment study: https://www.infinitiresearch.com/casestudy/market-intelligence-financial-services
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170831006393/en/
Contacts:
Infiniti Research
Anirban Choudhury
Marketing Consultant
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