According to the latest market study released by Technavio, the mammography market in the US is expected to grow at a CAGR of almost 7% during the forecast period.
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Technavio has published a new research report on the mammography market in the US from 2017-2021. (Graphic: Business Wire)
This research report titled 'Mammography Market in the US 2017-2021' provides an in-depth analysis of the market in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all geographical regions.
The mammography market in the US is expected to grow at a steady rate due to the growing demand for digital mammography systems, especially for 3D mammography systems. For instance, in the US, the key vendors like Philips Healthcare are conducting breast cancer awareness (BCA) programs for breast screening. In 2013, the CDC estimated that 232,924 individuals were affected by breast cancer. Vendors like Hologic and other prominent players in the US are applying the strategies of conducting online programs and training workshops to train the radiologists.
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Technavio's healthcare and life sciencesresearch analysts categorize the mammography market in the US into the following segments by product. They are:
- 2D mammography
- 3D mammography
- Analog (screen-film) mammography
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The top three revenue-generating product segments of the mammography market in the US are discussed below:
2D mammography
The 2D mammography market acquired the highest share among the three main segments in 2016 and is expected to retain its lead during the forecast period, owing to the higher sales of digital mammography system within the US. Governments have started several initiatives to overcome the rising prevalence of breast cancer through improvements in healthcare policy and awareness programs to ensure breast scanning of women every two years for the early detection of breast cancer.
According to Barath Palada, a lead medical imaging research analyst from Technavio, "The cost difference between the 2D and 3D mammogram is the main cause of the future market growth of 2D mammography in the US. The cost of 3D mammograms ranges from USD 50-USD 100, which is more than that of 2D mammograms on an average. Hence, the 2D mammography market is expected to remain dominant in the US. On the other hand, the amendment of reimbursement policy by the Centers for Medicare and Medicaid Services will have a positive effect on the market, and thereby the 3D mammography may expect an increase in share in the coming years."
3D mammography
The 3D mammography market in the US is expected to show a profitable growth during the forecast period, due to the high penetration of 3D mammography systems in the high- and mid-tier hospitals in the US. The reimbursement policy by the CMS to reimburse claims for the 3D mammograms will drive the demand for these systems majorly in the coming years.
"Cigna included 3D mammography during the update of the medical insurance plans such as Hologic's Genius 3D Mammography exam, which will majorly contribute toward the higher adoption rate of 3D mammography in the developed countries such as the US. The organizations such as the American College of Radiology are also advising the leading medical insurance providers such as Anthem to reimburse tomosynthesis, to reduce the cases of false-positive examinations by 2D mammography or FFDM," adds Barath.
Analog (screen-film) mammography
The analog mammography market in the US is expected to witness a steady decline due to higher adoption of digital mammography across all the leading healthcare facilities, owing to the rising demand for better images and precise results. With the presence of key players in the US, the installation of new devices will enhance the market share of 2D and 3D mammography, and there will be no growth expected from new analog system installations, even in low-tier hospitals. This is especially due to the paradigm shift of the end-users toward the digital mammography. Although analog mammography market share in the US accounted for 3%, this is due to the recurring revenue generated from the maintenance and servicing charges of the already installed analog systems in few healthcare facilities or mid-sized hospitals.
The top vendors highlighted by Technavio's research analysts in this report are:
- Hologic
- GE Healthcare
- Philips Healthcare
- Siemens Healthcare
- FUJIFILM Holdings
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