The global energy drinks marketis expected to grow at a CAGR of close to 9% during the forecast period, according to Technavio's latest market research.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170904005125/en/
Technavio has published a new report on the global energy drinks market from 2017-2021. (Graphic: Business Wire)
In this market research report, Technaviocovers the market outlook and growth prospects of the globalenergy drinksmarketfor 2017-2021. The market is further categorized into two product segments, including standard energy drinks and energy shots, of which the standard energy drinks segment accounted for more than 92% of the market share in 2016.
"In developed countries, there is a large market for energy drinks due to high disposable income and widespread presence of organized retail. However, the market is also expanding in developing economies with increasing globalization and factors like rise in disposable income, urbanization, and increasing scope of organized retail," says Atul Kumar, a leadnon-alcoholic beverages research expert from Technavio.
Technavio's research analysts segment the global energy drinks market into the following regions:
- Americas
- APAC
- EMEA
Looking for more information on this market? Request a free sample report
Technavio's sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.
Energy drinks market in Americas
The energy drinks market in the Americas accounts for the largest share of the global energy drinks market as it is one of the first markets that adopted the organized retail format, which emerged as the largest distribution channel for energy drinks.
The market in the Americas has become slightly mature as it was a pioneer in terms of large volume consumption. Continuous innovation is necessary in the market to avoid product discontinuation. Nowadays, sparkling energy drinks and other healthy energy drinks are popular here. As sports like football and baseball are popular here, the Americas host several sports tournaments, which helps to provide an opportunity for manufacturers to associate their products with various sports teams and events.
This report is available at a USD 1,000 discount for a limited time only: View market snapshot before purchasing
Buy 1 Technavio report and get the second for 50% off. Buy 2 Technavio reports and get the third for free.
Energy drinks market in APAC
APAC comprises all kinds of economies: developed, developing, and least developed. In developed economies, energy drinks from several large and small vendors are already available. However, the developing and least developed economies offer significant growth potential for the energy drinks market.
As disposable income levels have increased in recent years, consumers can spend more on functional beverages like energy drinks. Moreover, an increase in organized retail and rise in the number of private labels in these economies provides a channel for the sale of energy drinks. In the coming years, consumer demand for different flavors and health-oriented energy drinks is expected to increase.
Energy drinks market in EMEA
The UK is the major consumer of energy drinks in this region. Although there are several food safety and quality standards to be followed to sell the products in the European market, energy drinks have become an integral part of daily meals. There have been several innovations in the market like reduction of calories in energy drinks and addition of fruits and other flavors in these health supplementdrinks.
"The Middle Eastern and African markets have huge potential for the expansion of the energy drinks market. This is because organized wholesale and retail have now started penetrating in the developing regions and are the main distribution channels. This will increase the volume sales of energy drinks in the Middle Eastern and African markets," says Atul.
The top vendors in the global energy drinks market as highlighted in this market research analysis are:
- Monster Beverage Corporation
- PepsiCo
- Red Bull
- Rockstar Energy Drink
Browse Related Reports:
- Global Smoothies Market 2017-2021
- Global Sparkling Juices Market 2017-2021
- Global Flavored Water Market 2017-2021
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio's report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
If you are interested in more information, please contact our media team at media@technavio.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170904005125/en/
Contacts:
Technavio Research
Jesse Maida
Media Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
www.technavio.com