Technavio's latest report on the global intraoperative medical imaging marketprovides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
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Technavio has published a new report on the global intraoperative medical imaging market from 2017-2021. (Graphic: Business Wire)
In terms of geography, the Americas is the major revenue contributor to the global intraoperative medical imaging market followed by EMEA and APAC. In the Americas, North America was the major revenue contributor. The presence of more number of medical device companies, highly advanced healthcare infrastructure, availability of expert physicians, and high prevalence of chronic diseases drives the market in this region.
Barath Palada, a lead analyst from Technavio, specializing in research on medical imaging sector, says, "North America was followed by Europe, which accounts for a significant market share in the global intraoperative medical imaging market owing to factors such as the increasing demand for innovative medical devices for surgeries, well developed healthcare infrastructure, and increased awareness among the people."
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The top three emerging trends driving the global intraoperative medical imaging marketaccording to Technavio research analysts are:
- Technological advances in intraoperative medical imaging
- New product launches coupled with R&D activities
- Incorporation of wireless technologies in intraoperative medical imaging
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Technological advances in intraoperative medical imaging
The increasing focus on technological advances by vendors has led to a surge in the adoption rates of intraoperative medical imaging devices. The huge investments in the healthcare industry help manufacturing companies such as Siemens Healthcare, Philips Healthcare, Brainlab, and IMRIS, Deerfield Imaging to develop innovative and efficient intraoperative medical imaging devices.
"Vendors developed several newer technologies to address the existing and emerging unmet needs of surgeons during surgical procedures and to improve image quality and reduce radiation dose. The newer imaging systems enable advanced 3D imaging with rotational angiography, spine around the patient, and creates CT like 3D imaging," according to Barath
New product launches coupled with R&D activities
Manufacturers in the global intraoperative medical imaging market are focusing on the introduction of novel or innovative products to cater to the requirements of the surgeons. Innovative technologies such as mobile C-arms and intraoperative MRI provide high accuracy rate and efficiency during the surgical procedure.
Vendors are increasing their investments in R&D to design and create novel technologies, with innovations to cater to the needs of surgeons and to improve patient's health. Also, key players are facing intense competition, regarding the product launches and pricing strategies.
Incorporation of wireless technologies in intraoperative medical imaging
Vendors are incorporating wireless features such as Bluetooth and near field communication in their intraoperative medical imaging systems to deliver sophisticated connectivity during surgeries. These advances help the individuals to remotely send the results of scans to the patients from the clinic to reduce the turn-around-time.
Many researchers are engaged in developing next-generation intraoperative medical imaging systems that can be integrated with smartphones and computers. For instance, ACUSON Freestyle by Siemens Healthcare is a wireless ultrasound used for an interventional suite and at the point-of-care.
The key vendors are as follows:
- Brainlab
- GE Healthcare
- IMRIS, Deerfield Imaging
- Philips Healthcare
- Siemens Healthcare
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