According to the latest market study released by Technavio, the global baby carrier marketis expected to grow at a CAGR of close to 4% during the forecast period.
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Technavio has published a new report on the global baby carrier market from 2017-2021. (Graphic: Business Wire)
This research report titled 'Global Baby Carrier Market 2017-2021' provides an in-depth analysis of the market in terms of revenue and emerging market trends. This report also includes an up to date analysis and forecasts for various market segments and all geographical regions. Countries such as India, China, and Russia have seen significant changes in their demand patterns for baby care products and present high potential for growth for the major global players.
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The market research analysis categorizes the global baby carrier market into three major product segments. They are:
- Buckled baby carriers
- Baby wrap carrier
- Baby sling carrier
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Global buckled baby carriers market
Buckle baby carriers offer ergonomic, two-shouldered comfort. They are simple, light, durable, and comfortable carriers for consumers that do not want a tie-sling but still prefer carrying the baby. Thus, they eliminate concerns related to knots or long pieces of fabric. Buckle baby carriers can be worn by both men and women and are easily shared between wearers of varied sizes. They are also known as soft structured carriers and are modernized versions of the mei tai. These carriers are recommended for the front, hip, and back carrying. A buckled baby carrier of excellent quality distributes the weight evenly across hips of the wearer and keeps the baby in a comfortable position.
According to Shikha Kaushik, a lead analyst at Technavio for toys and baby products research, "The adoption of buckled baby carriers is growing widely with the rapid launch of new brands and well-known brands making their way into more mainstream stores. These carriers are ideal for carrying infants during outdoor activities such as hiking or during adverse climatic conditions such as rain or snow."
Global baby wrap carrier market
Baby wrap carriers are one of the oldest and most popular forms of baby carriers. These files offer a womb-like comfort to the baby, thereby making it the preferred choice for most parents. The baby wrap carriers are flexible and comfortable for both the wearer and baby. These carriers are big pieces of cloth wrapped around the baby and the wearer, to suit their body dimensions. Thus, the same wrap can be customized to suit different wearers. They are further classified into two types which are stretch wrap and woven wrap.
Global baby sling carrier market
Baby sling carriers are a simple tube of fabric worn over the shoulder wearer like a sash and used as a ring sling. However, these carriers do not have the ability to adjust the size of the sling. Sling baby carriers are sleek, easy to use, inexpensive, and convenient to stash in a diaper bag. The long tail of the slings can be used as a sun shade, light blanket, nursing cover, or hand hold for older children when the hands of the wearer are occupied. The tremendous weight that these carriers put on a single shoulder and lower back is the major challenge that these variants. Sling baby carriers are further divided into two varieties which are classic baby carriers and ring slings.
"Fast-paced modern lifestyles and the preference for convenience have increased the demand for convenient baby care products such as baby carriers. The use of baby carriers makes carrying and holding babies convenient and safe. This is of importance for working parents in nuclear families as these baby carriers also help babies to sleep," says Shikha
The top vendors highlighted by Technavio's market research analysts in this report are:
- BabyBjörn
- Artsana
- Ergobaby
- Evenflo
- Infantino
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