Technavio has announced the top five leading vendors in their recentglobal oatmeal marketreport until 2021. This research report also lists 10 other prominent vendors that are expected to impact the market during the forecast period.
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Technavio has published a new report on the global oatmeal market from 2017-2021. (Graphic: Business Wire)
There is a large market for oatmeal in the developed nations of the West, where oatmeal is popularly consumed as a breakfast item. However, the market for oatmeal is currently expanding in many developing countries as well, owing to the rising trend of healthy eating. It can be predicted that this trend will likely increase the consumption of oatmeal and the customer base of vendors that offer oatmeal globally, over the next five years.
Competitive vendor landscape
The global oatmeal market comprises of both large and small players. There are giant brands like Kellogg, General Mills, and others in the market along with many regional and small brands. Consumers can choose their products from the options available in the market on the basis of flavor, ingredients, price, packaging, and other aspects. There is enormous potential for new entrants, but they need to distinguish their products to compete with big players. Therefore, to succeed in a tough competitive environment, it is necessary for the vendors in the market to differentiate their offerings using a clear and unique value proposition.
Manjunath Reddy, an industry expert at Technavio for research on food, says, "Global brands such as Nestlé and Kellogg are trying to widen their product portfolio by upholding the trend of healthy eating. They have plans for expansion in this market, either by partnership or through acquisition of a regional brand. Instead of marketing oatmeal just as a cereal/breakfast meal, they use it in other products such as granola bars, puffs, chocolates, and protein bars. This further increase value and volume of the global oatmeal market."
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Top five oatmeal market vendors
General Mills
General Mills is a global company producing food items. The company is renowned for its quality products across the world. The company has an umbrella full of a substantial number of brands. Some of its famous brands are Yoplait, Cheerios, Trice, Betty Crocker, and Colombo. The company has four major sales segments U.S. Retail, International, Convenience Stores and Foodservice and Joint Ventures.
Kellogg
Kellogg is one of the largest brands in cereal and processed and convenience food. The famous brands under its umbrella include Keebler, Special K, Frosted Flakes, and Apple Jacks. The company's main strategy is the continuous incorporation of innovation in its products and offerings. The company is trying to expand its product portfolio. The company works closely with suppliers and producers to work in a sustainable manner. The company aims at delivering products at the right time to avoid excessive lead time and to provide consistent availability of its products.
Nestlé
Nestlé is one of the largest food processing and manufacturing company. It has global operations with manufacturing units spread across several regions. It diverges into several business segments such as powdered and liquid beverages, milk products and ice cream, and confectionery. It includes famous brands such as KitKat, Maggi, and Boost.
Quaker Oats Company
Quaker Oats Company has been able to create a premium brand image among its customers. The main strategy of the company is to understand the taste and preferences of local customers in different regions and to devise new products accordingly. The company manufactures cereals, bars, and snacks. In all these products, oatmeal is used. Hence, the company offers a varied range of oats products.
Weetabix
Weetabix includes several brands in its portfolio such as Alpen, Oatibix, Weetabix on the go, and Oaty bars. The company focuses on breakfast meals and manufactures several products for breakfast. The company primarily focuses on the breakfast business. It aims to serve the best breakfast cereals to its customers. The company has several brands which provide oatmeal for direct consumption or use it as an ingredient in products such as mixed cereals and granola bars. The major brands in the oatmeal market are Weetabix, Ready Brek, and Alpen.
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