NEW DELHI, October 11, 2017 /PRNewswire/ --
drupe: The New White Gold of India
Consumers of dairy products would not be able to call themselves vegans. Once reserved for peace-loving hippies and now an entirely animal-free diet, Veganism has come a long way and is at an all-time high, with celebrities like Bill Clinton, Alicia Silverstone, Jennifer Lopez and Beyoncé leading the charge.
If someone is lactose intolerant then they are born half vegan. Dogs, and to a certain extent, humans do not have enzymes to digest dairy.
Lactose is a sugar found in milk and dairy products. The small intestine;an organ where most food digestion and nutrient absorption takes place, produces an enzyme called lactase. Lactase breaks down lactose into two simpler forms of sugar: glucose and galactose.
- Dairy products that are 'reduced-fat' or 'fat-free' generally have slightly higher lactose content
Most vegan people also keep away from gluten which is a glue that holds food together.
The most popular alternate milk amongst the who's who is now a rich man's milk, made from almonds. Whether anyone is vegan, sensitive to milk or has a gluten allergy, almond milk is the most favoured alternative.
According to the Vegan Society, a recent survey proves that veganism is now the fastest growing lifestyle movement and India, being the third largest obese population in the world, must adopt to healthy eating.
Natural foods advocate, Meeta A Madhok, has a remedy for the nation's obesity epidemic that does not involve radical 'dieting', pharmaceuticals or surgery and how simple and proper nutrition can provide good health, beauty and wellness, both physically and spiritually. Drupe Foods Founder, Meeta A Madhok, advices all those who want to be healthy, "Please fuel the body in a sustainable way while finding more joy in the experience of eating. I hear people complain about the cost of natural food or almond milk vs. regular milk or gluten-free products but these same people don't think twice about their cell phone bills, expensive cars or alcohol," she says. "When you consider the lifetime benefits of healthy eating, choosing better food and making the time to prepare, it is such a small investment."
Drupe is the first natural real almond milk manufactured in India in bottles without the use of preservatives, sugar or additives or any artificial flavouring substance. Drupe Foods India Founder and COO, Meeta A Madhok says, "As these techniques degrade the food's nutrient content and original flavor, sugar might make it tastier but it brings the immunity down by 50%. Sugar attaches itself to the protein and this molecular action causes loss of elasticity in the body and accelerates aging. Sugar impacts behaviour in children by raising blood sugar and giving a quick energy boast, sending a message to the brain to prepare for an attack releasing cortisol and adrenaline and making children hyper. It takes the place of important nutrients, hence not allowing the body to consume essential nutrients, children are given sweet-flavored milk and they are the ones who need the maximum nutrients for growth."
Madhok's inspiration comes from Dr. Raymond Francis'book 'Never to Be Sick Again'. The benefits of adopting a lifestyle of eating raw and natural by giving up gluten and sugar, increases the metabolism and improves one's emotional wellbeing too. Subscribe to the idea that prevention is better than cure. Change the way of eating rather than a short-term strategy to alter body composition. As providing the body with nutrients, dense fresh food or nut milk is an overlooked method for improving a person's quality of life butpeople rather choose Botox over detox.
About Drupe Foods India Pvt. Ltd.:
Drupe Foods India Pvt. Ltd. is a registered startup and has set-up its 6,000 litre per day almond milk manufacturing plant in Uttar Pradesh. Madhok recently launched her brand 'Drupe' offline and online in Indian modern retail chains, amazon.in and drupepower.com.
She proudly calls it, "The new white gold of India; in times to come it will be a platform for other smaller vegan start ups to partner and sell their products on drupepower.com."
Meeta Anand Madhok
Founder and COO
Drupe Foods India Pvt. Ltd.