Long-term deal gives AIDS research organization increased global exposure
LOS ANGELES, Oct. 13, 2017 /PRNewswire/ --Getty Images, a world leader in visual communications and amfAR, The Foundation for AIDS Research, have today announced an exclusive partnership which sees Getty Images become the official image and video provider, creating and distributing content from amfAR's global calendar of events.
Under this deal Getty Images' team of award-winning photographers and videographers will cover key amfAR events including the renowned amfAR Galas hosted across the world, the amfAR Cure Summit and the generationCURE Events. Getty Images will be granted exclusive access inside amfAR events to create premium content, delivering key moments toGetty Image's almost 1 million customers.
"We are proud to partner with amfAR, a leading non-profit that is dedicated to AIDS research and HIV prevention, in an effort to bring their quality content to an even wider global audience," said Ken Mainardis, Getty Images Senior Vice President, Editorial. "Having worked with amfAR for the past 15 years, we are delighted to extend our partnership and continue to provide comprehensive support to the organisation and its cause.
"As an industry leader, Getty Images' experienced content team and enormous distribution arm means this partnership will allow us to broaden our reach to audiences that we haven't yet tapped into," said AnnMari Shannahan, amfAR Vice President of Public Information. "We are thrilled to work with an organization that understands our vision and can help us reach our ultimate goal: curing HIV."
In addition to the partnership with amfAR, Getty Images content creators, are at every major entertainment event globally, from awards ceremonies to fashion weeks to film festivals, covering almost 70,000 entertainment events a year and partnering with major brands on creative content strategy.
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amfAR, The Foundation for AIDS Research, is one of the world's leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and advocacy. Since 1985, amfAR has invested more than $480 million in its programs and has awarded more than 3,300 grants to research teams worldwide.
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