According to the latest market study released by Technavio, the retail market in Indonesia is expected to grow at a CAGR of close to 15% during the forecast period.
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Technavio has published a new report on the retail market in Indonesia from 2017-2021. (Graphic: Business Wire)
This research report titled 'Retail Market in Indonesia 2017-2021' provides an in-depth analysis of the market in terms of revenue and emerging market trends. This report also includes an up to date analysis and forecasts for various market segments and all geographical regions.
According to Tamal Saha, a lead analyst at Technavio for retail goods and services research, "The maximum sales and revenue in Indonesia are generated from the unorganized independent retailers. However, there has been a significant change in the behavior of consumers as they have shifted to modern retailers. Indomaret and Alfamart have been the leading retailers in the form of convenience stores. They are into selling both food and non-food items. They have more than 3,500 product lines with a wide range of local and multinational brands."
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The market research analysis categorizes the retail market in Indonesia into four major segments based on retail format. They are:
- Convenience stores
- Department stores
- Drugstores and pharmacies
- Supermarkets and hypermarkets
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Convenience stores market in Indonesia
Convenience stores are small retail stores that offer everyday items like groceries, confectionaries, soft drinks, snacks, personal care products, toiletries, and other regular use items. Some stores might also have alcohol if they are licensed. These stores may also be a part of a gas or petrol station so that customers can purchase goods during emergencies. It is generally located alongside a highway or a busy road in cities. Some of the popular convenience stores in Indonesia include 7-Eleven, Alfamart, Indomaret, and Starmart.
Department stores market in Indonesia
A department store is a retail store that offers a wide variety of consumer goods. In cities, department stores have shaped the shopping habits of people and redefined luxury services. They offer products such as clothing, home appliances, toys, furniture, cosmetics, housewares, sports goods, toiletries, jewelry, books, and electronics. One of the most popular department stores in Indonesia is Ramayana.
Drugstores and pharmacies market in Indonesia
The drugstores and pharmacies market in Indonesia is expected to grow at a CAGR of more than 12% during the forecast period. Drug stores and pharmacies offer medicines and other medical products like thermometers, ointments, health drinks, sanitary napkins, and diapers. These stores generally remain open for 24 hours. Boston Drugs Pharmacy, Guardian, Watsons, and Your Personal Store are the key drug stores and pharmacies in Indonesia.
Supermarkets and hypermarkets market in Indonesia
A supermarket offers a wide variety of products such as food and other household products, which are organized into aisles. These are self-service stores and a larger version of traditional grocery stores. A supermarket also offers meat, fish, dairy products, fresh food, and baked goods. Canned and packaged food is also available in such stores. They are also into selling household products, medicines, clothes, DVDs, and other seasonal items. Carrefour Express, Food Mart, Hero Group, and Super Indo are the key supermarket players in Indonesia.
"A hypermarket is a combination of a supermarket and a convenience store. It offers a wide variety of products, including general merchandise and grocery. It tends to focus on low margin sales and high volume. A hypermarket is very convenient for customers since they do not have to move around different stores to buy different things. Some of the most popular hypermarkets in Indonesia are Carrefour, Giant, and Lotte Mart," says Tamal.
The top vendors highlighted by Technavio's market research analysts in this report are:
- Circle K
- Hero Group
- Super Indo
- Sumber Alfaria Trijaya
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