Technavio has announced the top five leading vendors in their recentglobal chocolate beer marketreport from 2017-2021. This market research report also lists 15 other prominent vendors that are expected to impact the market during the forecast period.
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Technavio has published a new report on the global chocolate beer market from 2017-2021. (Graphic: Business Wire)
Competitive vendor landscape
The global chocolate beer market is highly fragmented due to the presence of numerous vendors in several countries in Europe and the Americas. These companies are competing on the basis of price, distribution, promotion, product differentiation, and quality. The vendors, to survive and succeed in the intense competitive environment, are trying to differentiate their products and services across a clear and unique value proposition. The demand for differentiated products or products with some unique features in the beer market is fueling the growth in this market. Player performance is bound to be affected by changing consumer spending patterns due to rise in disposable income and changing lifestyles.
According to Manjunath Reddy, a lead analyst at Technavio for alcoholic beverages research, "The rising number of craft breweries due to an increase in demand for specialty beers and craft beers will drive the market growth. The vendors are focusing on offering products of varied quality, price, and flavors to attract a larger customer base. The rise in a number of microbreweries in countries such as Chile, Brazil, Japan, China, India, Thailand, South Korea, and South Africa will have a positive impact on the chocolate beer market."
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Technaviomarket research analysts identify the following key vendors:
Anheuser-Busch InBev
Anheuser-Busch InBev has 23 agriculture and packaging facilities, 16 breweries, and 17 distributorships. The company ranked 56th in Forbes Global 2,000 ranking in 2016. Forbes Global 2,000 is an annual ranking of the top 2,000 public companies in the world by Forbes magazine. The company is also focusing on increasing its operations in Africa, where it has little presence, and in Latin America, where it dominates.
The Boston Beer Company
The Boston Beer Company portfolio includes other brands such as A&S Brewing, Twisted Tea Company, and Angry Orchard Cider Company. Samuel Adams is one of the largest selling craft beer brands in the US. The company is launching products and is also investing in marketing and advertising activities by sponsoring various programs and game shows. The company is also investing in increasing its production and distribution capabilities and in training of its employees.
D.G. Yuengling Sons
D.G. Yuengling is one of the oldest family-owned breweries in the US. It manufactures lagers, porters, and ales for its wholesalers. The company also sells glassware, barware, apparel, and collectibles through its online store. In June 2015, the company launched IPL to target the mass consumers of hoppy beers in the US. It also expanded its operations in two states of New England and the third is scheduled to open soon.
New Belgium Brewing Company
New Belgium Brewing Company is introducing new products to cater to the changing demands of the consumer. The company sells beer in 50 states in the US and the District of Columbia and British Columbia. The company also sells beer in various countries such as Canada, Sweden, South Korea, Japan, Norway, and Australia. In 2016, the company sold about 957,968 barrels of beer.
Sierra Nevada Brewing
Sierra Nevada Brewing is a craft brewery, manufacturing ale and lager. It has breweries in Chico, Mills River, California, and North Carolina. It is one of the largest privately-owned breweries in the US. The company has received various awards for its products and is known all over the world. The company produces close to a million barrels of beer per year.
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