Quantzig, a global analytics solutions provider, has announced the completion of their latest pricing analytics study on the telecom industry. The client, a renowned OTT services provider, wanted to find out ways to outline potential customer segments and estimate the impact of pricing on sales volume. The client wanted to understand the current market space and position their products accordingly.
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Pricing Analytics for A Renowned OTT Services Provider Helps Profile the Potential Customer Segments (Graphic: Business Wire)
According to the pricing analytics experts at Quantzig, "With the increasing need for consumer electronic devices and mobile technologies, organizations in the OTT services space are seeking robust technologies like pricing analytics to realign prices and increase margins."
The global telecom industry is undergoing major alterations due to constant innovations and developments. With the persistent growth in technology, customers are more digitally aware than ever before and are looking for solutions to stay relevant in today's technology-driven environment.
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The solution presented by Quantzig helped the OTT services provider to re-strategize their pricing structure and present services at lower costs. The client was able to stay ahead of the arc and sustain their performance. Also, the client was able to understand the future impact of price fluctuations on market share.
This pricing analysis solution provided benefits that helped the client to:
- Identify the average price elasticity of services
- Recognize the impact of price promotion on the brand equity
- To know more, request a free proposal
This pricing analysis solution offered predictive insights on:
- Responding to the changes in the pricing levels
- Understanding the impact of price promotion on brand equity
- To read more, request a free proposal
View the complete price analysis study here:
https://www.quantzig.com/content/ott-services-pricing-analytics
About Quantzig
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig's services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.
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Contacts:
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Anirban Choudhury
Marketing Consultant
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