LONDON, February 1, 2018 /PRNewswire/ --
Benefit Cosmetics, the UK's No.1 premium makeup brand, hosted a VIP party to celebrate the global reveal of the brand's biggest ever individual product launch.
(Photo: https://mma.prnewswire.com/media/636946/BADgal_BANG.jpg )
Celebrities included Amber Dowding, Hofit Golan, The Collyer Twins, and Danielle Peazer. Guests were welcomed by a squad of pink astronauts and transported into the ultimate space-themed, out of this world party to exclusively prepare for lift-off as the top-secret global embargo lifted at 19:00.
A sense of drama hung in the atmosphere, as the countdown began with UV lighting, roaring rocket engines and billowing smoke creating a theatrical launch moment. Finally the drapes lifted and a glistening spacecraft descended onto the stage against a glowing galactic backdrop, BADgal BANG! LANDED on Planet Earth.
Attendees had a blast-off evening to remember, enjoying a selection of space cocktails courtesy of BE AT ONE, captured gravity-defying selfies via the trampoline crater and achieved out of this world lashes at the space pods.
Introducing, BADgal BANG! 36 Hour Full-Blast Volumising Mascara, the newest mascara from Benefit Cosmetics, which joins a line-up of best-selling mascaras including the UK's number one* prestige mascara, They're Real!, as well as the UK's number two*, Roller Lash.
BADgal BANG! Mascara:
- 36 hours of volume, without weighing down lashes
- Gravity-defying formula includes aero-particles, which is one of the lightest raw materials known to man (derived from space technology) allowing a buildable formula without weigh-down
- Price: RRP £21.50
- Stockist: http://www.benefitcosmetics.com
VENUE:
The Cochrane Theatre
35 Lion Square
London, WC1R 4SG
Official party images will land from Dave Benett, Getty Images - Please download a selection from below:
https://wetransfer.com/downloads/fc0174c40efaeb5610cf39dadb3ae7dd20180201214017/f4a7fa10105a8672f3ae2f499debb4eb20180201214018/5e2bcc
Join the conversation BADGALBANG
For all enquires and further info please contact ukpressoffice@benefitcosmetics.com or call 07557268957.
*Source: The NPD Group. Unit and Value product sales of Total Prestige Mascara Segment for 2016 Jan to December
