- New partnership with the Drone Racing League (DRL).
- In collaboration with BMW, DRL is developing the world's fastest racing drone.
- 2018 DRL Allianz World Championship season event to take over BMW Welt on July 28, 2018.
NEW YORK andMUNICH, March 14, 2018 /PRNewswire/ --Innovative technology, action-packed racing and international championships: more and more people around the world are discovering a passion for drone racing. BMW is collaborating with the Drone Racing League (DRL), the international, premier drone racing circuit, to further develop high-performance racing drones in the BMW Group wind tunnel and bring a professional drone race to BMW Welt.
Jörg Reimann, Head of BMW International Brand Experience, said: "The partnership with DRL will enhance BMW's racing involvement with future-oriented formats. Drone racing is a very competitive type of racing, characterised by the interplay of extremely high-performance material and digital technology. This represents an environment in which BMW has assumed a pioneering position for many years in its core business. We are very much looking forward to this collaboration and to the new event formats that we will be developing together with our partners."
DRL organises the largest global drone racing series, the DRL Allianz World Championship, in which elite FPV (First Person View) pilots race custom-made DRL drones through complex, three-dimensional courses in iconic venues across the world. As the Official Partner, BMW is bringing the second to last race of the 2018 season to Munich on July 28, taking place at BMW Welt. The race will be broadcast this fall in more than 75 countries on leading sports programs including Prosieben.
"We're thrilled to be partnering with BMW, a world-class motorsports brand with a rich legacy of innovation. We look forward to bringing the futuristic sport of drone racing to BMW Welt and putting our proprietary technology to the test to make history with BMW," said DRL CEO and Founder, Nicholas Horbaczewski.
Last year, DRL hand-built the DRL RacerX, the fastest racing drone on earth, which set the GuinnessWorld RecordTM for the fastest ground speed by a battery-powered remote-controlled quadcopter at a speed of 265.87 km/h. Thanks to a close collaboration with the BMW Group, DRL will now aim to break this record. Tests will take place in the wind tunnel at the Aerodynamic Test Center with this ambitious goal in mind, allowing DRL to leverage the technological expertise of the car manufacturer.
Press Contacts:
DRL
Melanie Wallner, Director of Communications
melanie@drl.io
BMW Sports Communication
Dr. Robert Hohenauer
Phone: 089 - 382-45720
Email: robert.hohenauer@bmw.de
Media Website.
www.press.bmwgroup.com/deutschland
BMW Group Sports on the web.
www.facebook.com/BMWGroupSports
About DRL:
DRL is the international, premier drone racing circuit for elite FPV pilots around the world. A technology, sports and media company, DRL combines world-class media and proprietary technology to create thrilling drone racing content with mass appeal. In 2018 DRL is hosting a global series of seven races, the Allianz World Championship, to be broadcast on ESPN, Sky Sports, ProSiebenSat.1 Media SE, Disney XD, OSN, FOX Sports Asia and other leading broadcast channels around the world. Founded by Nicholas Horbaczewski in 2015, DRL is a privately held company headquartered in NYC. For more information on DRL, visit www.drl.io. To join the conversation, follow DRL on Facebook at facebook.com/thedroneracingleague, on Twitter @DroneRaceLeague, and on Instagram @thedroneracingleague.
Photo - https://mma.prnewswire.com/media/654100/DRL_x_BMW.jpg
