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Homes & Holiday AG: Market study holiday property market Mallorca 2018

Dow Jones received a payment from EQS/DGAP to publish this press release.

DGAP-Media / 2018-03-22 / 17:46 
 
Since 2015 the STI Centre for Real Estate Studies (CRES) has been 
investigating the holiday property market in Mallorca on behalf of Porta 
Mallorquina Real Estate. For the annual market analysis the researchers 
analysed around 4.500 holiday-property offers from the five biggest brokers 
on the island. 
 
Every third property offered for sale is situated in the south-west, a fact 
which has not changed for years. Significantly higher is, however, the 
number of real estate offers in the middle of the island - around 12% of 
properties are located in the centre of Mallorca, one of the few regions of 
the island not so effected by the selling boom of the previous year. The 
lover of the rural, rustic Mallorca can still find a bargain here and there. 
 
*Price differential from south to north* 
 
The holiday property market is traditionally characterized by above-average 
and well-equipped objects, and the south-west, the south-east and the 
capital of Palma and its surrounding areas command a very large supply of 
luxury real estate which has an effect on the average prices. Just about 
every tenth property in this region is offered for a price in excess of 
6.000 euros per square metre. 
 
That which was indicated last year manifests itself with the evaluation of 
the offer prices in 2017/18: Apart from in the north-west the prices in all 
regions have risen significantly while island-wide the price increase was 
12% on average. The greatest price increase was was determined by the 
Freiburger researchers in the area surrounding Palma with hotspots such as 
Son Vida and Genova, where the average prices for high-end holiday 
properties rose to around 6.632 euros per square metre, corresponding to an 
increase of 36%. 
 
Also in the capital the price niveau of properties on offer has risen 
drastically by 17% and ranges between 4.171 euros with normal to average 
equipment as far as 7.017 euros per square metre in the luxury category. 
 
In 2018 the centre of the island will, for the first time, replace the south 
as the cheapest region in Mallorca. On average holiday properties are 
offered there for 3.337 euros per square metre whereas in the south the 
prices rose by 11% to 3.610 euros. 
 
*First sea line can double the price* 
 
The biggest value-driver for a holiday property is the sea view - across the 
island the desirable views of the Mediterranean justify surcharges of around 
43% whereas a few years ago this surcharge was 'only' 23%. Due to the strict 
building regulations and the coastal protection laws particularly properties 
on the first sea line have become rare and accordingly sought-after. The 
largest price difference was established in the north-west by the Centre for 
Real Estate Studies, where a first sea-line home costs just under 9.000 
euros per square metre, 145% more than the average offer with no sea view. 
Also in the south-west, however, a house in a desirable coastal or beach 
location will cost double that amount. 
 
The cheapest area for a dream-house by the sea is the north-east, where the 
first sea line costs only around a fifth more than equivalent properties 
without the view. 
 
Big new-property offers in the south-west 
 
The high real estate demand and the general economic increase in Spain have 
caused an increase in new constructions which is what has caused the Centre 
for Real Estate Studies, for the first time this year, to take a closer look 
at this segment. With a participation of 8.5% of the market almost every 
tenth object is a newly-built property offered for sale. The average price 
in this segment at 6.607 euros per square metre is around 35% over the value 
of comparable existing properties. 
 
In the new-construction sector the supply is concentrated, with around 70%, 
on the region south-west (38%) and the capital Palma and surrounds (29%). 
The surcharges vary greatly depending on region, particularly in Palma where 
the effects of the renovation of luxury properties show themselves with 
surcharges of up to 50%. The sometimes very high price differences between 
newly-built and existing properties are explained by the researchers as 
being caused by better equipment and a higher construction quality. The 
study explains: "In order to evaluate the price surcharges it must, 
however, be considered that new constructions are concentrated on objects in 
the highest equipment-categories. 80% of all new holiday properties are 
designed as luxury objects or with sophisticated equipment levels". 
 
*No danger of a bubble forming* 
 
In spite of the very dynamic price development the researchers see no signs 
of the holiday property market overheating. "The price increases we have 
determined in eight from nine regions are still healthy considering past 
history. It should not be forgotten that Spain, during the years 2009 to 
2014, suffered extremely under the nation-wide real estate crisis and that 
prices during this period hardly moved", confirms study leader Prof. Marco 
Wölfle. 
 
*Market study 2018 to download* 
 
The market study holiday properties 2018 is available for download free of 
charge on the Porta Mallorquina website: 
http://www.portamallorquina.com/blog/market-study-property-market-mallorca-2 
018/ [1] 
 
*Press contact, interview and photo requests:* 
Homes & Holiday AG 
Porta Mondial AG / Porta Mallorquina Real Estate S.L.U. 
Ludwig Str.8 
80539 München 
Spokeswoman: Ulrike Eschenbecher 
Tel: +49 (0) 171 / 7532610 
ulrike.eschenbecher@homes-holiday.com 
Available interview partners: 
Ralf Spielvogel, MD Porta Mallorquina Real Estate S.L.U. And Porta Holiday, 
PHO Licencia Mallorca S.L.U., Palma de Mallorca 
Prof. Marco Wölfle, STI Centre for Real Estate Studies (CRES), Freiburg 
 
*About Porta Mallorquina:* 
Porta Mallorquina Real Estate S.L.U. Was founded in 2005 and has been a 
master- franchise partner of the German Porta Mondial AG since 2008. 
Together with its affiliated company Porta Holiday, Porta Mallorquina 
offers, as the first insel-wide real estate company purchase, long-term 
renting and holiday renting from a single source. 
With nine locations in Mallorca and a portfolio of over 1.500 properties 
Porta Mallorquina is one of the island's largest real estate brokers. The 
multi-lingual real estate website portamallorquina.com is the leading real 
estate website for Mallorca properties. In Mallorca Porta Mallorquina grants 
franchise licences to independent real estate entrepreneurs. 
*About the Homes & Holiday AG and Porta Mondial* 
The Homes & Holiday AG is the first franchise system to specialise in 
holiday properties. The system is unique on the market as no other 
franchisor offers the combi 
 
End of Media Release 
 
Issuer: Homes & Holiday AG 
Key word(s): Select 
 
2018-03-22 Dissemination of a Press Release, transmitted by DGAP - a service 
of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
 
The DGAP Distribution Services include Regulatory Announcements, 
Financial/Corporate News and Press Releases. 
Archive at www.dgap.de 
667847 2018-03-22 
 
 
1: http://public-cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=160f0ba5624889ee610185e6763e1051&application_id=667847&site_id=vwd&application_name=news 
 

(END) Dow Jones Newswires

March 22, 2018 12:46 ET (16:46 GMT)

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