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O'KEY Group S.A. (OKEY)
O'KEY Group S.A.: O'KEY Group opens new format hypermarket in Moscow
31-May-2018 / 11:16 CET/CEST
Dissemination of a Regulatory Announcement, transmitted by EQS Group.
The issuer is solely responsible for the content of this announcement.
Press Release
31 May 2018
O'KEY GROUP OPENS NEW FORMAT HYPERMARKET IN MOSCOW
O'KEY Group S.A. (LSE: OKEY, the 'Group'), one of the leading Russian food
retailers, announces the opening of a compact city hypermarket in Moscow.
The O'KEY hypermarket located in RIO Mall at Dmitrovskoe Highway is the
first hypermarket of a new format opened after reconstruction and
rebranding.
O'KEY opens a hypermarket in RIO Mall
Opened after renovation, the O'KEY hypermarket in RIO Mall is the 11th store
in Moscow for the Group managing 78 hypermarkets across Russia. With the
optimised size of the store and a new system of zoning/navigation, the
customers can enjoy their shopping journey and find everything they need in
30-40 minutes on average.
The renovated O'KEY hypermarket with a trade area of 5,928 m2 offers
spacious alleys, simple navigation, own cooking and bakery, a tasting area
in the Beverages department, an express café and 29 checkout counters
(including 4 express cash desks). A standalone Farmer's Corner offers a
choice of dairy products from various farms in the Moscow Region. The
assortment includes over 25,500 SKUs with the share of food at 70%. Over 200
employees enable the store operations and maintain a high level of service.
The new hypermarket introduces a new convenient Self Scanning system. With
this novelty in place, the customers can do their shopping without any
assistance from the store staff by simply scanning the bar codes with the
help of individual self-scanner and making payments at the checkout counter.
This is a very efficient approach, crucial for residents of a capital city.
Electronic price tags are another innovation implemented in the hypermarket.
For O'KEY, the concept of a compact store is not only a novel way of
following key trends and consumer behaviour but also offers more efficient
category and shelf management, aligned assortment matrices, correct
allocation of trading space and competitive price positioning.
The store's operating performance will be supported by a modern space
management system. The innovative IT system will automate the business
processes associated with space management and replenishment as well as
enable proper control over on-shelf availability supporting automatic
replenishment and minimising out-of-stock items. By implementing these
solutions, the Group will significantly boost customer satisfaction and
drive average ticket.
Miodrag Borojevic, Chief Executive Officer of O'KEY, commented:
"The new format hypermarkets are more convenient for customers who can now
complete their shopping journey within the optimal timeframe, which is of
strategic importance in the context of a highly competitive environment.
While developing the new format, we have followed the global food retail
trends, studied the best practices, implemented our own know-how and
streamlined the in-store processes. We are confident that with the wide
assortment, smart promotions and attractive pricing our renovated
hypermarket will become the store of choice for the residents of the
Northern district of Moscow."
OVERVIEW
O'KEY Group S.A. (LSE: OKEY, Fitch - 'B+') is one of the largest retail
chains in Russia. The Group operates under two main formats: hypermarkets,
under the 'O'KEY' brand and discounters, under the 'DA!' brand.
As at May 31, 2018, the Group operates 145 stores across Russia. The Group
opened its first hypermarket in St. Petersburg in 2002 and has since
demonstrated continuous growth. O'KEY is the first among Russian food
retailers to launch and actively develop e-commerce operations in St.
Petersburg and Moscow, offering a full range of hypermarket products for
home delivery. The Group operates four distribution centres across the
Russian Federation.
For the full year 2017, revenue totalled RUB 177,454,848 thousand, EBITDA
reached RUB 9,334,993 thousand, and the net income for the period amounted
to RUB 3,166,913 thousand.
The O'KEY shareholder structure is as follows: NISEMAX Co Ltd - 50.95%, GSU
Ltd - 29.52%, free float - 19.53%.
DISCLAIMER
These materials contain statements about future events and expectations that
are forward-looking statements. These statements typically contain words
such as 'expects' and 'anticipates' and words of similar import. Any
statement in these materials that is not a statement of historical fact is a
forward-looking statement that involves known and unknown risks,
uncertainties and other factors which may cause our actual results,
performance or achievements to be materially different from any future
results, performance or achievements expressed or implied by such
forward-looking statements.
None of the future projections, expectations, estimates or prospects in this
announcement should be taken as forecasts or promises nor should they be
taken as implying any indication, assurance or guarantee that the
assumptions on which such future projections, expectations, estimates or
prospects have been prepared are correct or exhaustive or, in the case of
the assumptions, fully stated in this announcement. We assume no obligations
to update the forward-looking statements contained herein to reflect actual
results, changes in assumptions or changes in factors affecting these
statements.
For further information please contact:
Veronika Kryachko
Head of Investor Relations
+7 495 663 6677 ext. 404
Veronika.Kryachko@okmarket.ru
www.okeyinvestors.ru [1]
ISIN: US6708662019
Category Code: MSCM
TIDM: OKEY
Sequence No.: 5603
EQS News ID: 691291
End of Announcement EQS News Service
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(END) Dow Jones Newswires
May 31, 2018 05:16 ET (09:16 GMT)
