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DGAP-Media / 2018-06-04 / 08:00
*Press Release*
Munich, June 4, 2018
Breathing new life into the entry-level smartphone segment
_Gigaset adds the sleekly designed and powerful GS180 and GS185 models to
its smartphone family_
A complete digital world in just 103 square centimeters: Gigaset launches
its new smartphones GS180 and GS185 aimed at price-conscious lovers of
design, who are still looking for high performance as well. These
smartphones continue what the German telecommunications manufacturer already
offers with the predecessor models: reliable technology, clear design in
cool colors and appealing features - all at an attractive price.
People use their smartphone as their eyes and ears. It is their means of
maintaining an inseparable bond with family and friends around the world.
Users rely on the phone's technology, but the look and feel are also no less
important. Smartphones mean much more than mere objects to them, they
represent freedom and mobility - and are a way of expressing their
individuality. Gigaset is no stranger to this phenomenon. As the
manufacturer of the popular smartphone GS270, the German telecommunications
manufacturer offers a range of smartphones combining an elegant exterior
with a powerful interior - all at an attractive price.
Gigaset is now adding the GS180 and GS185 to its smartphone. The GS180 takes
users into a crystal-clear world of sound, thanks to its NXP audio
processor, packaged in an exterior with an inspired design. Its big sister,
the GS185, is also finished in a shimmering metallic-effect lacquer and
scores points with its 4,000 mAh battery and fast charge technology. The
GS180 and GS185 are already available for EUR149.00 and EUR179.00
respectively. Both run on the latest version of Android 8.1 Oreo.
*Entering the enhanced world of sound of the GS180, for maximum ease and
enjoyment *
The GS180 is light, weighing just 150 grams, and is pleasant to hold with
its curved 2.5D display and smooth flat surface. The smartphone comes in the
colors Champagne or Silver Grey, making it an elegant accessory that will
match almost any outfit. It also offers an impressive clarity and radiance
of sound: Users can sit back and relax as they commute to work on the
underground, chill out to serene music on the beach, or even shop online
while listening to their favorite music and messaging a friend for advice.
All the usual irritations of background noise are blended out with the
smooth sound emitted from the NXP audio processor with HD Voice processing.
The phone has two integrated cameras to suit the type of photo being taken:
Colors are vivid and realistic thanks to the 5.0-inch IPS display with a
resolution of 1280 x 720. Users can choose between a 13-megapixel PDAF main
camera and an 8-megapixel front camera with LED flash for selfies.
*The GS185 - panorama display and 4,000 mAh battery*
The 5.5-inch IPS panorama display of the GS185 with its sophisticated 18:9
HD+ format is particularly elegant for its price class. The display takes up
almost the entire front of the smartphone, making it ideal to look at photos
with friends and family, stream movies or TV shows, or play games. Content
can be viewed with clarity and precision from any angle thanks to the
advanced IPS technology. The quad-core Snapdragon 425 processor from
Qualcomm, being used for the first time for a Gigaset smartphone, ensures
sufficient power for playing games and running other apps. The 4,000 mAh
battery with fast charge technology offers impressive battery performance,
which is ideal for using power-hungry apps.
The design of the GS180 is echoed in the GS185, with rounded edges, a
dirt-repellent and particularly scratch-repellent 2.5D glass display, and a
metallic-effect lacquer finishing, offering an attractive look and feel. The
smartphone is available in cool Midnight Blue and warm Metal Cognac.
The GS185 also performs impressively when it comes to photography. The new
model features two 13 megapixel cameras - the 13 MP PDAF main camera and 13
MP front camera including LED selfie flash, so selfie fans can appear in an
even better light! What's more, creative post-editing is now possible using
the multi-effect mode.
And as if that's not enough, there's something else rather unique about the
Gigaset GS185: It is the first smartphone that is produced in Germany.
Production at Gigaset's site in Bocholt in Germany has always been one of
the company's USPs in the field of DECT cordless telephony. And now as part
of a pilot project, production of the first smartphone in Germany has become
reality. "Not only has this pilot project proven our innovative spirit, it
also delivers a raft of advantages for customers and the environment alike,"
explains Andreas Merker, Head of Mobile Devices at Gigaset.
*The Gigaset smartphone family - stylish entry-level and mid-range models*
Gigaset's smartphone models are perfectly tailored to price-conscious
consumers who still want to enjoy the digital freedom offered by the latest
generation of smartphones - without compromising on design and technology.
The smartphones are ideal for influencers constantly snapping and posting on
Instagram or Snapchat, for young people keen to show off their first
smartphone, or for frequent travelers looking for a second smartphone with a
powerful battery. All models are suitable for the mainstays of the digital
world: messaging, photographing and gaming.
Both models are available from June 2018 from selected specialty retailers,
in the Gigaset online shop at from e-tailers such as Amazon. The GS180 comes
in the colors Champagne and Silver Grey and costs EUR149.00, while the GS185
comes in Midnight Blue or Metal Cognac and costs EUR179.00 (RRP). For
further information and technical details, please visit the Gigaset website.
High-Res pictures of the new smartphones can be found here [1].
*Gigaset* is an internationally operating company in the area of
communications technology. The company is Europe's market leader in DECT
telephones and is likewise a leader in the international arena, with around
900 employees and sales activities in around 70 countries. Its business
activities comprise not only DECT phones, but also an extensive smartphone
portfolio, cloud-based smart home security solutions, and business telephony
solutions for small and medium-sized enterprises (SMEs).
Follow us on: Facebook [2] | Twitter [3] | YouTube [4] | Instagram [5] |
Blog [6] | Xing [7] | LinkedIn [8]
Visit our homepage: http://www.gigaset.com [9]
End of Media Release
Issuer: Gigaset AG
Key word(s): Information technology
2018-06-04 Dissemination of a Press Release, transmitted by DGAP - a service
of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Archive at www.dgap.de
Language: English
Company: Gigaset AG
Bernhard-Wicki-Straße 5
80636 München
Germany
Phone: +89 444456 - 866
Fax: +89 444456 - 930
E-mail: info@gigaset.com
Internet: www.gigaset.com
ISIN: DE0005156004
WKN: 515600
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated
Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Munich,
Stuttgart, Tradegate Exchange
End of News DGAP Media
690173 2018-06-04
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(END) Dow Jones Newswires
June 04, 2018 01:59 ET (05:59 GMT)
