Dow Jones received a payment from EQS/DGAP to publish this press release.
DGAP-Media / 2018-06-07 / 10:12
*Berlin / Amsterdam, 07 June 2018 - *YOC, a technology provider for high
impact programmatic advertising in Europe, opens a branch office in the
Netherlands, thereby strengthening its programmatic business through the
self-developed technology platform VIS.X. The Netherlands is currently one
of the most developed countries in the world in terms of programmatic
adoption.
After the successful market launch of the advertising technology platform
VIS.X in the first quarter of 2018 in all YOC locations and the continued
positive company development, the next logical step is the expansion of
business activities by expanding into another European country.
Dirk Kraus, founder, and CEO of YOC explains: "The decision to open a new
location in Amsterdam is based on the fact that the players in the Dutch
advertising market have already established the programmatic business as a
fixed strategy. Nevertheless, there is still a clear lack of possibilities
to handle high impact formats - mobile formats in particular - in a scalable
way. This is where our VIS.X platform comes in."
The new location will be managed by Marcel Udo, who has over 20 years of
experience in the digital media sector. "I am looking forward to this new
challenge and I am convinced that our innovative products and our Rich Media
SSP will close a gap in the Dutch market. The first milestone is now to
build a full-service team to provide YOC's solutions and high quality of
service to Dutch publishers, advertisers, and media agencies in full".
Marcel Udo was previously Sales Director at Telegraaf Media Group and Vice
Chairman of IAB in the Netherlands.
*About YOC*
YOC is a mobile-first ad technology company, aiming to deliver the best
digital branding advertising and therefore driving superior value for
advertisers, publishers, and users. With VIS.X, our next-generation
programmatic advertising platform, YOC combines efficient media trading with
high impact ad formats and enables advertisers to create improved awareness
for their brands with brand-safe inventory. Renowned, premium publishers are
integrated with the platform providing global reach at scale. With our
proprietary technology stack and a long-standing expertise, YOC is known for
delivering excellent and continuous high-quality service and fast execution.
YOC was founded in 2001 and is listed in the Prime Standard at the Deutsche
Börse Stock Exchange and operates offices in Berlin, Dusseldorf, London,
Madrid, Vienna, Warsaw, and Amsterdam. For more information visit yoc.com.
*Contact*
YOC AG
Farinaz Rastgoo
Marketing Manager
pr@yoc.com
030 726 162 333
End of Media Release
Issuer: YOC AG
Key word(s): Advertisement/Communication
2018-06-07 Dissemination of a Press Release, transmitted by DGAP - a service
of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Archive at www.dgap.de
Language: English
Company: YOC AG
Greifswalder Str. 212
10405 Berlin
Germany
Phone: +49 (0)30-72 61 62 322
Fax: +49 (0)30-72 61 62 222
E-mail: martina.serwene@yoc.com
Internet: www.yoc.com
ISIN: DE0005932735
WKN: 593273
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated
Unofficial Market in Berlin, Dusseldorf, Munich, Stuttgart,
Tradegate Exchange
End of News DGAP Media
693291 2018-06-07
(END) Dow Jones Newswires
June 07, 2018 04:11 ET (08:11 GMT)
