Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest sentiment analysis study on the BFSI sector. The client wanted to gain a better understanding of the customer perception toward their products and develop robust strategies to respond to improve customer experience accordingly.
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Improving CX for a BFSI sector company: A Quantzig sentiment analysis study (Graphic: Business Wire)
According to the BFSI sector experts at Quantzig,"Better technology in enabling the BFSI sector to deal with changing customer demands, enhance regulatory compliance, and improve operational efficiency is increasingly recognized by banking corporations across the globe."
The BFSI sector is undergoing a period of major turmoil which has resulted in a badly-shaken customer trust. The companies in this sector are now in the process of restoring customer confidence. Assertive customers are progressively demanding higher quality of services and ease of use from the banking companies. Furthermore, addressing issues such as aging technology, low efficiency of existing channels, the existence of complex processes, and high operating costs has become an immediate priority for the players in the BFSI sector.
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The sentiment analysis solution helped the client gain useful insights into customer attitudes and their opinions. The solution also helped the client improve customer experience and attain better sales figures.
To know more about the benefits of our sentiment analysis solution, request a demo
This sentiment analysis solution provided benefits that helped the client to:
- Understand the customer perception toward their products and accordingly develop robust strategies
- Develop a proactive engagement strategy to monitor interactions between the client and the company
- To know more about the benefits of sentiment analysis, get in touch
This sentiment analysis engagement offered predictive insights on:
- Refining their business models and designing tailored marketing campaigns
- Combining the information from social networking sites and identifying new target segments
- To gain relevant insights and understand the scope of our research, request a proposal
View the complete sentiment analysis summary here:
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig's services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.
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