Dow Jones received a payment from EQS/DGAP to publish this press release.
DGAP-Media / 2018-09-12 / 10:00
*Starting signal for fourth product series: YOC Sticky Scroller integrates
users into proactive advertising experience*
*Berlin, September 12, 2018 -* The Berlin-based mobile-first ad technology
company YOC is expanding its product portfolio to include the YOC Sticky
Scroller. The high-quality advertising format has a reactive scrolling
function and gives the user the possibility to control the advertising content
through scroll activities. Advertisers can purchase the ad format directly via
the proprietary VIS.X programmatic platform.
With the launch of the YOC Sticky Scroller, the company is underpinning its
strategic goal of introducing innovative, high-quality advertising products to
the market. They are tradable programmatically via the company's own VIS.X
platform. By expanding its product range, YOC is further establishing its role
as a technology provider and gaining a competitive advantage through its
diverse product solutions. The key advantage of the YOC Sticky Scroller lies
in the reactive scrolling technology: animations, effects and videos can be
adapted to the scrolling behavior of the user.
"We are always faced with the challenge of combining the visibility of an
advertising format with a positive user experience. Users tend to scroll
quickly, so we implement a technology that can do both: Bring the user into an
active role and noticeably improve visibility," explains Dirk Kraus, CEO and
founder of YOC.
The YOC Sticky Scroller is supported by all mobile browsers and uses only
about 30% of the screen. The advertising format remains permanently in the
visible area of the user, but without hindering his surfing activity. The
creative possibilities of the presentation form result in above-average click
rates. "By using this product, we achieve eye-catching campaigns for our
advertisers and at the same time user-friendly operation - a win-win situation
for both sides," explains Evgenij Tovba, CTO of YOC.
The YOC Sticky Scroller has already been used internationally by various media
agencies for their advertisers - including DEVK insurance, Fanta and the
automobile brand Abarth - in the current third quarter and achieved excellent
visibility, acceptance and response values.
*About YOC*
YOC is a mobile-first ad technology company dedicated to creating the best
possible digital advertising experience for advertisers, publishers and users.
With VIS.X, the next generation programmatic trading platform, YOC combines
efficient media trading with effective advertising formats. Customers are
given the opportunity to increase brand awareness through high-quality
advertising inventory. Renowned premium publishers are connected to the
platform and offer a global reach. With a proprietary technology stack and
many years of experience, YOC is known for excellent, high-quality service and
fast execution. The company was founded in 2001 by Dirk Kraus and has been
listed in the Prime Standard of Deutsche Börse since 2009. YOC has offices in
Berlin, Düsseldorf, London, Madrid, Vienna, Warsaw and Amsterdam. Further
information can be found at yoc.com.
*Press Contact*
YOC AG
Victoria Krasnov
Corporate Communications Manager
+49 30 726 162 333
pr@yoc.com
Best regards
*VICTORIA KRASNOV*
CORPORATE COMMUNICATIONS MANAGER
*YOC AG *
GREIFSWALDER STR. 212
10405 BERLIN
*T *+49 (0) 30 726 162 - 333
victoria.krasnov@yoc.com
Registered Office: Berlin HRB 77 285 AG Charlottenburg
Board: Dirk Kraus
Supervisory Board: Dr. Nikolaus Breuel (Chairman), Konstantin Graf Lambsdorff,
Sacha Berlik
End of Media Release
Issuer: YOC AG
Key word(s): Internet and Multimedia
2018-09-12 Dissemination of a Press Release, transmitted by DGAP - a service
of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Archive at www.dgap.de
Language: English
Company: YOC AG
Greifswalder Str. 212
10405 Berlin
Germany
Phone: +49 (0)30-72 61 62 322
Fax: +49 (0)30-72 61 62 222
E-mail: ir@yoc.com
Internet: www.yoc.com
ISIN: DE0005932735
WKN: 593273
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated
Unofficial Market in Berlin, Dusseldorf, Munich, Stuttgart,
Tradegate Exchange
End of News DGAP Media
722083 2018-09-12
(END) Dow Jones Newswires
September 12, 2018 04:00 ET (08:00 GMT)
