YOC AG: Starting signal for fourth product series: YOC Sticky Scroller integrates users into proactive advertising experience

Dow Jones received a payment from EQS/DGAP to publish this press release.

DGAP-Media / 2018-09-12 / 10:00 
 
*Starting signal for fourth product series: YOC Sticky Scroller integrates 
users into proactive advertising experience* 
 
*Berlin, September 12, 2018 -* The Berlin-based mobile-first ad technology 
company YOC is expanding its product portfolio to include the YOC Sticky 
Scroller. The high-quality advertising format has a reactive scrolling 
function and gives the user the possibility to control the advertising content 
through scroll activities. Advertisers can purchase the ad format directly via 
the proprietary VIS.X programmatic platform. 
 
With the launch of the YOC Sticky Scroller, the company is underpinning its 
strategic goal of introducing innovative, high-quality advertising products to 
the market. They are tradable programmatically via the company's own VIS.X 
platform. By expanding its product range, YOC is further establishing its role 
as a technology provider and gaining a competitive advantage through its 
diverse product solutions. The key advantage of the YOC Sticky Scroller lies 
in the reactive scrolling technology: animations, effects and videos can be 
adapted to the scrolling behavior of the user. 
 
"We are always faced with the challenge of combining the visibility of an 
advertising format with a positive user experience. Users tend to scroll 
quickly, so we implement a technology that can do both: Bring the user into an 
active role and noticeably improve visibility," explains Dirk Kraus, CEO and 
founder of YOC. 
 
The YOC Sticky Scroller is supported by all mobile browsers and uses only 
about 30% of the screen. The advertising format remains permanently in the 
visible area of the user, but without hindering his surfing activity. The 
creative possibilities of the presentation form result in above-average click 
rates. "By using this product, we achieve eye-catching campaigns for our 
advertisers and at the same time user-friendly operation - a win-win situation 
for both sides," explains Evgenij Tovba, CTO of YOC. 
 
The YOC Sticky Scroller has already been used internationally by various media 
agencies for their advertisers - including DEVK insurance, Fanta and the 
automobile brand Abarth - in the current third quarter and achieved excellent 
visibility, acceptance and response values. 
 
*About YOC* 
 
YOC is a mobile-first ad technology company dedicated to creating the best 
possible digital advertising experience for advertisers, publishers and users. 
With VIS.X, the next generation programmatic trading platform, YOC combines 
efficient media trading with effective advertising formats. Customers are 
given the opportunity to increase brand awareness through high-quality 
advertising inventory. Renowned premium publishers are connected to the 
platform and offer a global reach. With a proprietary technology stack and 
many years of experience, YOC is known for excellent, high-quality service and 
fast execution. The company was founded in 2001 by Dirk Kraus and has been 
listed in the Prime Standard of Deutsche Börse since 2009. YOC has offices in 
Berlin, Düsseldorf, London, Madrid, Vienna, Warsaw and Amsterdam. Further 
information can be found at yoc.com. 
 
*Press Contact* 
 
YOC AG 
Victoria Krasnov 
Corporate Communications Manager 
[phone] 
[e-mail] 
 
 
 
 
Best regards 
 
*VICTORIA KRASNOV* 
CORPORATE COMMUNICATIONS MANAGER 
 
*YOC AG * 
GREIFSWALDER STR. 212 
10405 BERLIN 
 
*T *[phone] - 333 
[e-mail] 
 
Registered Office: Berlin HRB 77 285 AG Charlottenburg 
Board: Dirk Kraus 
Supervisory Board: Dr. Nikolaus Breuel (Chairman), Konstantin Graf Lambsdorff, 
Sacha Berlik 
 
End of Media Release 
 
Issuer: YOC AG 
Key word(s): Internet and Multimedia 
 
2018-09-12 Dissemination of a Press Release, transmitted by DGAP - a service 
of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
 
The DGAP Distribution Services include Regulatory Announcements, 
Financial/Corporate News and Press Releases. 
Archive at www.dgap.de 
Language: English 
Company:  YOC AG 
          Greifswalder Str. 212 
          10405 Berlin 
          Germany 
Phone:    [phone] 
Fax:      [phone] 
E-mail:   [e-mail] 
Internet: www.yoc.com 
ISIN:     DE0005932735 
WKN:      593273 
Listed:   Regulated Market in Frankfurt (Prime Standard); Regulated 
          Unofficial Market in Berlin, Dusseldorf, Munich, Stuttgart, 
          Tradegate Exchange 
 
End of News DGAP Media 
 
722083 2018-09-12 
 
 

(END) Dow Jones Newswires

September 12, 2018 04:00 ET (08:00 GMT)