The global online baby products retailing market is expected to post a CAGR of close to 21% during the period 2018-2022, according to the latest market research report by Technavio
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Technavio has published a new market research report on the global online baby products retailing market from 2018-2022. (Graphic: Business Wire)
A key factor driving the growth of the market is easier payment options. Easy accessibility and hassle-free nature of online payments has led to increased customer confidence in online retailing. Moreover, 24/7 customer support, easy refund policies, and lower prices are some of the other key factors that are encouraging the online sales of baby products. Online retailers provide several payment options such as credit cards, e-wallets, COD (cash on delivery), and internet banking facilities which will further propel the growth of the market.
This market research report on the global online baby products retailing market 2018-2022 also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
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In this report, Technavio highlights the advances in packaging as one of the key emerging trends in the global online baby products retailing market:
Global online baby products retailing market: Advances in packaging
Advances in packaging of baby products are trending in the market. Packaging manufacturers are constantly exploring innovative ways of packaging baby products with features and formats that suit the needs of the parents. Parents face different challenges when travelling with kids. They seek baby products with innovative packaging that can be carried easily. To capture this demand, manufacturers are developing innovative packaging solutions such as easy-to-carry products that eliminate the chances of spillage. Baby products that come with transparent panels are also trending in the market. Many online retailers offer the description of the product packaging, which helps parents choose products after reading the description. These factors will help the growth of the market during the forecast period.
"Important factors such as increase in internet penetration and online availability of baby care products is expected to boost the growth of the global market during the forecast period. Players in the market are launching informative and interactive websites to improve customer experience, which will further boost market growth," says a senior analyst at Technavio for research on toys and baby products.
Global online baby products retailing market: Segmentation analysis
This market research report segments the global online baby products retailing market by product (baby gear, baby toys, baby apparel, baby feeding products, baby diaper products, baby personal care products, baby nursery products and baby health and safety products) and geographical regions (APAC, EMEA, and the Americas).
The Americas led the market in 2017 with a market share of close to 36%, followed by EMEA and APAC respectively. However, during the forecast period, the APAC region is expected to register the highest incremental growth.
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Some of the key topics covered in the report include:
Market Landscape
- Market ecosystem
- Market characteristics
- Market segmentation analysis
Market Sizing
- Market sizing
- Market size and forecast
Five Forces Analysis
Market Segmentation
Geographical Segmentation
- Regional comparison
- Key leading countries
Market Drivers
Market Challenges
Market Trends
Vendor Landscape
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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