The global volumetric display market is expected to post a CAGR of nearly 43% during the period 2018-2022, according to the latest market research report by Technavio
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Technavio has released a new market research report on the global volumetric display market for the period 2018-2022. (Graphic: Business Wire)
A key factor driving the growth of the market is the increased use in 3D advertising. Retailers are focusing on strategies to increase the number of footfalls in their respective stores and increase sales owing to the increase in e-commerce sales globally. One such strategy is the use of holographic displays in their stores, which enables the retailers to boost customer engagement and conversions. Volumetric displays go beyond traditional advertising and help retailers to increase sales, ensure retention, and engage consumers.
This market research report on the global volumetric display market 2018-2022 also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
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In this report, Technavio highlights the growing demand for volumetric displays in retail as one of the key emerging trends in the global volumetric display market:
Global volumetric display market: Growing demand for volumetric displays in retail
The market will be driven by the growing demand in the retail sector. The use of mannequins in retail stores for product promotion has become outdated. Thus, retailers are now focusing on adopting volumetric technology to improve product promotion. During the forecast period, an increasing number of retailers are expected to focus on volumetric displays because of the interactive features. The use of this technology will enable consumers to view a product in the 3D space to get a look and feel of the product. Nurulize's Nu Design VR software application demonstrated social interaction where people explored virtual items in detail and interaction using volumetric display technology.
"Companies such as Nurulize displayed the Atom View technology, which enables products or environments to be imported, edited, and streamed into a VR volumetric space from any captured or created data source. Therefore, with advances in volumetric technology and the emergence of cost-effective solutions, an increasing number of retailers will avail it for a competitive advantage, which will drive the market," says a senior analyst at Technavio for research on infectious and rare diseases.
Global volumetric display market: Segmentation analysis
This market research report segments the global volumetric display market by application (commercial and government) and geographical regions (APAC, EMEA, and the Americas).
The commercial segment held the largest market share in 2017, accounting for over 86% of the market. This application segment is expected to dominate the global market throughout the forecast period.
The Americas led the market in 2017 with a market share of over 38%. This region is expected to dominate the market through 2022.
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Some of the key topics covered in the report include:
Market Landscape
- Market ecosystem
- Market characteristics
- Market segmentation analysis
Market Sizing
- Market definition
- Market size and forecast
Five Forces Analysis
Market Segmentation
Geographical Segmentation
- Regional comparison
- Key leading countries
Market Drivers
Market Challenges
Market Trends
Vendor Landscape
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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View source version on businesswire.com: https://www.businesswire.com/news/home/20181210005500/en/
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