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Showroomprive.com: Success of the share capital increase

Dow Jones received a payment from EQS/DGAP to publish this press release.

Showroomprive.com 
Showroomprive.com: Success of the share capital increase 
 
21-Dec-2018 / 18:12 CET/CEST 
Dissemination of a French Regulatory News, transmitted by EQS Group. 
The issuer is solely responsible for the content of this announcement. 
 
Showroomprivé (the « Company » or « SRP Group ») announces today the success 
of its share capital increase with shareholders' preferential subscription 
rights launched on December 3rd, 2018 (the « Capital Increase »). This 
Capital Increase for a gross amount of EUR39.5 million, issue premium 
included, will result in the issuance of 15,817,000 new shares (the « New 
Shares ») at a subscription price of EUR2.50 per New Share. 
 
Proceeds from the Capital Increase will be used in particular to finance the 
    acquisition of the remaining 40% of Beautéprivée's share capital not yet 
  owned by Showroomprivé, for an estimated amount of between EUR20 and EUR25 
million. This acquisition aims at strengthening the Group's leading position 
        in the high growth potential vertical of beauty and well-being which 
                       complements the Group's traditional fashion offering. 
 
        The transaction will also finance, for an approximate amount of EUR5 
million, the remaining part of the Group's logistics investment announced in 
March 2018, allowing the partial in-sourcing of logistics and the generation 
      thereby of productivity gains and cost savings, with a positive EBITDA 
                               impact of approximately EUR4 million by 2020. 
 
   Finally, this transaction will enable the Group to increase its financial 
  flexibility and will be used for general corporate purposes in the context 
                                        of the "2018-2020 Performance Plan". 
 
    David Dayan and Thierry Petit, co-founders and co-CEOs of Showroomprivé, 
      declare: "We would like to thank our shareholders, both individual and 
       institutional, for their ongoing support. The success of this capital 
   increase will enable us to strengthen our presence on the beauty vertical 
    and provide the company with additional financial means to implement the 
 "2018-2020 Performance Plan". We are proud of Carrefour's confidence, which 
       will continue to support us in the implementation of new projects and 
                                                   commercial partnerships." 
 
  Following the subscription period, which ended on December 17th, 2018, the 
final gross proceeds of the Capital Increase (issue premium included) amount 
  to EUR39,542,500 and result in the issuance of 15,817,000 New Shares, at a 
       subscription price of EUR2.50 per New Share. Total demand amounted to 
      EUR39.7 million, corresponding to a subscription rate of approximately 
                                                                    100.41%. 
 
   - 10,736,410 New Shares were subscribed on a non-reducible basis (à titre 
      irréductible), representing 67.88% of the New Shares to be issued; and 
 
  - Demand on a reducible basis (à titre réductible) accounted for 5,144,726 
      New Shares, and will therefore be partially allocated for an amount of 
   5,080,590 New Shares, representing 32.12% of the New Shares to be issued. 
 
   In accordance with their commitments[1] and after the scale for allotment 
   has been applied, Ancelle Sàrl (controlled by Mr. David Dayan), TP Invest 
  Holding Sàrl (controlled by Mr. Thierry Petit) and Carrefour (through CRFP 
20) have subscribed to the Capital Increase on an irreducible basis (à titre 
  irréductible) and on a reducible basis (à titre réductible) for amounts of 
    EUR11,075,690, EUR7,329,460 and EUR11,381,440 respectively, representing 
         4,430,276 New Shares (i.e., 28.01% of the New Shares to be issued), 
      2,931,784 New Shares (i.e., 18.54% of the New Shares to be issued) and 
          4,552,576 New Shares (i.e., 28.78% of the New Shares to be issued) 
                                                               respectively. 
 
After completion of the Capital Increase, the co-founders and co-CEOs, David 
     Dayan and Thierry Petit, and Carrefour will directly or indirectly hold 
          respectively 15.53%, 8.87%, and 20.52% of the share capital of the 
                                                                 Company[2]. 
 
       Settlement and delivery of the New Shares and start of trading on the 
  regulated market of Euronext Paris (Segment B) will take place on December 
 28th, 2018. The New Shares will carry dividend rights (jouissance courante) 
   as from their issue date, and will entitle their holders to any dividends 
 declared by the Company from the date of issue. They will be, as from their 
   issue date, fully fungible with the Company's existing shares and will be 
 traded under the same ISIN code as the Company's existing shares (ISIN code 
                                                              FR0013006558). 
 
      Following this Capital Increase, the share capital of the company will 
      amount to EUR2,024,576.08 and will consist of 50,614,402 shares with a 
                                              nominal value of EUR0.04 each. 
 
    Based on information available to date, the share capital of the Company 
                        after the Capital Increase will be split as follows: 
 
· Company's lock-up 
 
The Company has agreed to a lock-up expiring 180 calendar days following the 
settlement and delivery date of the New Shares, subject to certain customary 
                                                                 exceptions. 
 
· Lock-up of main shareholders 
 
   Ancelle Sàrl, TP Invest Holding Sàrl, and Thierry Petit, and CRFP 20 have 
each agreed to a lock-up expiring 180 calendar days following the settlement 
           and delivery date of the New Shares, subject to certain customary 
                                                                 exceptions. 
 
· Information available to the public 
 
  The Company has published a French language prospectus (the "Prospectus"), 
which has received the Autorité des marchés financiers ("AMF") visa n°18-543 
  on November 30th, 2018, comprising (i) the registration document (document 
   de référence) of the Company filed with the AMF on April 26th, 2018 under 
 number R. 18-029 and (ii) a securities note (note d'opération) (including a 
                                                 summary of the prospectus). 
 
  Showroomprivé draws the public's attention to the risk factors included in 
  chapter 4 "Risk Factors" of the registration document, in section 6 "Group 
 Exposure to Financial Risks" of the interim financial report and in chapter 
                 2 "Risk Factors" of the securities note (note d'opération). 
 
Copies of the French language Prospectus are available free of charge at the 
   Company's headquarters, located at 1 rue des Blés, ZAC Montjoie, 93212 La 
 Plaine Saint-Denis. The French language Prospectus is also available on the 
     Company's website (www.showroomprivégroup.com) and on the AMF's website 
                                                   (www.amf-france.org [1]). 
 
                                                     ABOUT SHOWROOMPRIVE.COM 
 
     Showroomprivé.com is a leading European online retailer for the Digital 
      Woman. Showroomprivé offers a daily selection of more than 2,000 brand 
          partners via its mobile apps and website in France and eight other 
                                                                  countries. 
 
      Since its launch in 2006, the company has enjoyed quick and profitable 
                                                                     growth. 
 
   Showroomprivé is listed on Euronext Paris (code: SRP), and reported gross 
  turnover of over EUR900 million incl. VAT in 2017, and net sales of EUR665 
   million, up 21% over the previous year. The Group employs more than 1,150 
                                                                     people. 
 
                 For more information: http://www.showroomprivegroup.com [2] 
 
                                                                    CONTACTS 
 
                                                               Showroomprivé 
 
                                Damien Fornier de Violet, Investor relations 
 
                                        investor.relations@showroomprive.net 
 
                                     Adeline Pastor, Communications Director 
 
                                                           +33 1 76 21 19 46 
 
                                            adeline.pastor@showroomprive.net 
 
                                                                      Taddeo 
 
                                    Anne Charlotte Neau, Consulting Director 
 
                                                       + 33 (0)1 83 97 41 48 
 
                                               anne-charlotte.neau@taddeo.fr 
 
This press release and the information it contains does not constitute an 
offer to sell or purchase, or a solicitation of an offer to sell or 
purchase, securities in any country or jurisdiction. 
 
  No communication or information relating to the capital increase or to SRP 
         Group may be distributed to the public in any jurisdiction in which 
       registration or approval is required. No action has been (or will be) 
  undertaken in any jurisdiction outside of France where such steps would be 
required. The subscription for or purchase of securities of SRP Group may be 
   subject to legal or regulatory restrictions in certain jurisdictions. SRP 
   Group assumes no responsibility for any violation of such restrictions by 
 any person. The distribution of this press release in certain jurisdictions 

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