BARCELONA, Spain, Feb. 13, 2019/PRNewswire/ -- Valmont, the Swiss high-end cosmetic company, and Barcelona Bridal Fashion Week, the world's leading bridal and evening wear fashion event, are combining their strengths, prestige and commitment to fashion, beauty and art to promote the bridal fashion industry, its internationalization and its leading platform which, as of this year, will be known as Valmont Barcelona Bridal Fashion Week.
The prestigious company, one of the major brands creating beauty products, will thus enhance its ties with the world of international fashion in tandem with Valmont Barcelona Bridal Fashion Week. Under this partnership, the two key players will create synergies to reinforce the links between creativity, art and beauty, to ensure that the best designers and their creations shine to the fullest at an event that will attract all the agents involved in international fashion.
In this regard, the CEO of Valmont South Middle Europe, Julien Michoud, states that "This alliance represents a milestone for us in the commitment to be renowned for its innovation in the beauty sector worldwide. The whole Valmont Group family is proud to be part of an important event such as the Valmont Barcelona Fashion Week in which women will play a central role."
According to Estermaria Laruccia, director of VBBFW, "It's a pleasure to welcome Valmont and its wonderful team. We share its passion for artistic expression in its different forms and its commitment to innovation combined with tradition."
Best brands in the spotlight
Valmont Barcelona Bridal Fashion Week, organised by Fira de Barcelona, will take place from 23 to 28 April 2019 in the Montjuïc venue. Over the first four days, the fair will welcome the 2020 collections of some 30 brands on its catwalk, and from 26-28 the trade show will be held with the fashion designs for brides, grooms, the ceremony and accessories, featuring around 400 brands, 70% of whom are international. Among them, on this edition stands out Marchesa, one of the most glamorous and revered names in international fashion, who has chosen the world's leading show in bridal and evening wear for the exclusive presentation of their Marchesa Bridal Couture for Spring 2020 along with a selection of evening gowns, during Barcelona Bridal Night, the gala evening, to be held on 24 April.
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