Dow Jones received a payment from EQS/DGAP to publish this press release.
DGAP-Media / 2019-02-20 / 11:29
*Press Release*
Munich, February 20, 2019
The new Gigaset GS280 smartphone: The German Streaming powerhouse
_Movies to go: The new Gigaset GS280 with huge display and high-power
battery_
Whether it's the latest episode of your favorite series, a short music video
or even an entire movie, smartphones are turning into a movie theater for
people on the go. The new Gigaset GS280 has all the features a marathon
performer needs. It boasts a giant 5.7-inch display with Full HD Plus
resolution, and is powered by an extremely strong battery capable of giving
you 10 hours of non-stop video enjoyment. This compact entertainment center
to go is manufactured in Bocholt, Germany. What almost goes without saying -
the phone also provides exceptional sound quality during calls.
Although the last few CRT television sets still refuse to be banished
completely from the nation's homes, moving pictures have long since moved
on. Literally: 42% of the German population now uses a smartphone to stream
videos. And a quarter of this number do so while they're out and about on
public transport or in bars and restaurants.1
That number is surprisingly high given that flat rates and high-speed mobile
networks haven't been around for all that long. Popular among this group are
the free offerings financed through advertising (such as YouTube) or license
fees (like the catch-up services from the German public broadcasters ARD and
ZDF). But subscription services such as Netflix or Amazon Prime Video are
also eagerly consumed by smartphone users on the move - particularly because
their streaming apps are economical when it comes to using that precious
mobile data volume.
To have a really enjoyable mobile streaming experience, the one thing you
definitely need is a suitable device - one with a large, bright,
high-resolution display and a powerful battery. This is where the new
Gigaset GS280 comes in, just in time for the Mobile World Congress MWC19 in
Barcelona.
*Video, audio, text - all to go*
"Media usage behavior is changing all the time," says Andreas Merker, Head
of Mobile devices at Gigaset. "Smartphones are now our constant companions
and a source of both information and entertainment. Their owners use them to
get the latest news, listen to music or watch videos - and media providers
have responded by creating appropriate mobile offerings. As a provider of
innovative communications solutions, Gigaset has just the right hardware for
this target group. Our GS280 is a pocket-sized movie theater."
Gigaset has refused to compromise in the two most critical areas: The
GS280's 5.7-inch screen is unusually bright (450 cd/m²), with crisply
defined detail (2160 x 1080 pixels/427 ppi). And to ensure that the
smartphone has sufficient stamina, the fast-charging battery features an
unusually high capacity of 5,000 mAh. USB On-the-Go capability means it can
even be used to charge other devices you have with you, or top up a
companion's phone that's begung to fade.
Memory capacity isn't a problem either: The GS280 has a triple slot with
space for a microSD card as well as two nano SIM cards. That means you can
add up to 256 GB of additional memory to the 32 GB already provided, giving
you space for 300 episodes of your favorite series and over 90 movies - all
at the same time.2
*Made in Germany - not just anywhere*
"We manufacture the GS280 at our plant in Bocholt, Germany, making us the
only company to produce smartphones in a European location," emphasizes
Andreas Merker. "We have extended our production line, and our colleagues
work hand in hand with ultra-modern robots, thus lowering defect and reject
rates."
On the second floor of the building directly adjacent to the plant entrance,
Gigaset is also manufacturing a second smartphone - the entry-level GS185.
The machines prepare the components and the skilled workers undertake the
more intricate tasks. Having a European manufacturing location is an
important USP for Gigaset. In Bocholt, smartphones can be developed further,
repaired or even personalized with a custom engraving. As Merker explains:
"A smartphone is an object with which people develop a kind of relationship.
Fans of the Gigaset brand leave nothing to chance - they rely on the quality
and reliability of every single product that leaves our premises."
*A lot more than streaming *
Video streaming is certainly one of the Gigaset GS280's greatest strengths,
but it also boasts all the other features you would expect of a
fully-fledged smartphone. It runs Pure Android 8.1 Oreo and has a Qualcomm
Octa-core processor with sufficient power for any app. The 13-megapixel
selfie camera takes great pin-sharp photos, and the built-in beauty mode
will always have you looking your best. The fingerprint sensor on the
reverse side and the facial recognition (Face ID) feature help you unlock
your phone conveniently and securely. As you would expect from a
manufacturer of Gigaset's standing, its newest smartphone also supports HD
Voice - bringing significantly higher voice quality and reducing ambient
noise.
The German-made GS280 is available from March 2019 for EUR249 (RRP). In the
first three months after purchase, Gigaset will repair any glass or moisture
damage free of charge. Security updates will be made available shortly after
their release by Google.
1 Source: "Video- und Musikstreamingdienste aus Verbrauchersicht - eine
Untersuchung der Verbraucherzentralen," (Video and music streaming services
from the consumer perspective - carried out by consumer association survey)
October 2017
2 Assuming a standard resolution with approx. 700 MB/hour = 365 hours = 300
45-minute series episodes + 93 90-minute movies
*Gigaset* is an internationally operating company in the area of
communications technology. The company is Europe's market leader in DECT
telephones and is likewise a leader in the international arena, with around
900 employees and sales activities in around 70 countries. Its business
activities comprise not only DECT phones, but also an extensive smartphone
portfolio, cloud-based smart home security solutions, and business telephony
solutions for small and medium-sized enterprises (SMEs).
Follow us on: Facebook [1] | Twitter [2] | YouTube [3] | Instagram [4] |
Blog [5] | Xing [6] | LinkedIn [7]
Visit our homepage: http://www.gigaset.com [8]
End of Media Release
Issuer: Gigaset AG
Key word(s): Information technology
2019-02-20 Dissemination of a Press Release, transmitted by DGAP - a service
of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Archive at www.dgap.de
Language: English
Company: Gigaset AG
Bernhard-Wicki-Straße 5
80636 München
Germany
Phone: +89 444456 - 866
Fax: +89 444456 - 930
E-mail: info@gigaset.com
Internet: www.gigaset.com
ISIN: DE0005156004
WKN: 515600
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated
Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Munich,
Stuttgart, Tradegate Exchange
End of News DGAP Media
778075 2019-02-20
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(END) Dow Jones Newswires
February 20, 2019 05:29 ET (10:29 GMT)
