Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their new article on the importance of web mining. Web mining consolidates the information collected from world wide web and data mining techniques to measure the success of a marketing campaign for any business. Web mining solutions help organizations in understanding consumer behavior and competitors' strategy and analyzing the effectiveness of a specific website efficiently. The data collected through web mining offers valuable insights into the structure, usage and content of the web.
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Boost your business on web with the help of web mining (Graphic: Business Wire)
Analyzing the effectiveness of customer interactions on the world wide web is not an easy task for companies. But web mining solutions can help. Get in touch with our experts right now.
Advantages of web mining solutions:
Improves business on the web
Web mining helps in unveiling e-business opportunities and analyzing click-stream data in real-time. It aids in targeting potential customers at the right time by understanding their demands and preferences. Also, web mining solutions help in customizing services according to customers need which further helps in devising better marketing strategies. Web mining solutions are also helpful in improving the effectiveness of a website by offering what users want at the right time.
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Helps in analyzing customer behavior
By leveraging web mining solutions, companies can understand various metrics such as the relationship between customer's present and past behavior and their loyalty towards the brand. Also, it can help companies in enhancing the segmentation of the website based on customer preferences and behavior. Furthermore, this can help in offering personalized services to customers.
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Assists in analyzing proxy servers
Businesses can leverage web mining solutions to investigate their own website and can gain actionable insights into the needs of users and accommodate them. Web mining also focuses on analyzing a user's behavior on the proxy servers and this can help in generating an overview of customer behavior on the internet.Want to know more? Read the complete article here
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About Quantzig
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal
View source version on businesswire.com: https://www.businesswire.com/news/home/20190402005859/en/
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