A well-known market intelligence company, Infiniti Research, has recently announced the completion of their latest market intelligence study for a fashion retailer. The study highlights how the client was able to adequately allocate resources to meet the changing market requirements. Also, the study explains how Infiniti's market intelligence solution helped the client to curtail the losses incurred and enhance their profit margins by 22%.
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Market intelligence study for a fashion retailer (Graphic: Business Wire)
Growing consumerism, inventory management, sustainability, millennial buying behavior, and entry of new players have increased challenges for fashion retailers. This has pressurized companies in the fashion retail industry to leverage a market intelligence study to drive change and flourish in the fast-changing industry.
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The business challenge: The client is a well-known European fashion retail industry player. The company was facing a decline in their overall sales rate along with a dip in the frequency of shoppers. Hence, they decided to conduct a market intelligence study to understand the dynamism in the European fashion retail industry. With Infiniti's market intelligence solution, the client wanted to gauge customer behavior and keep track of market changes.
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The solution offered: With the aid of Infiniti's market intelligence solution, the client was able to gain in-depth insights into the European retail industry. The market intelligence study helped the client uncover the reason behind their dipping sales rate. The solutions also empowered the client to adequately allocate resources to meet the changing market requirements. In a span of 4 months, the client was able to curtail the losses incurred and enhance their profit margins by 22%.
Infiniti's market intelligence solution helped the client to:
- Create effective marketing strategies
- Keep track of market changes
- Wondering how your business can benefit from Infiniti's market intelligence solution? Request more information from our experts!
Infiniti's market intelligence solution offered predictive insights on:
- Identifying new market opportunities
- Customizing their products and services
- Interested in achieving high growth for your business? Get in touch with us to know how our market intelligence solution can help.
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us
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