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PR Newswire
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Business Reporter: Sustainability Accounts for Brand Loyalty

LONDON, April 23, 2019 /PRNewswire/ -- Intelligent Label Solutions utilises Intelligen, a sophisticated patented product re-engineering process that ensures brand labels and packaging maximise raw - material utilisation and minimise wastage.

Millennial and Generation Z consumers seek three qualities whenever they purchase - value, sustainability and an experience. With an ever-growing abundance of option, brands need to exert more effort in attaining brand loyalty and resonating with the increasingly conscious consumer.

Brands such as Muji and M&S are leading examples with their use of sustainable materials to reduce environmental impact. However, many brands are not equipped with label and packaging design knowledge. This often results in paying more than what is necessary with waste raw material ending up in landfills.

ITL's Intelligen process manages the cost of production, passing these savings back to the customer. A stronger focus on sustainability, value and experience not only increases the chances of brand loyalty, but enables we save money and live more sustainably.

Learn more about ITL's sophisticated patented product re-engineering process with Business Reporter.

About Business Reporter

Business Reporter is distributed with The Daily Telegraph, The Sunday Telegraph and City AM, each of our publications reaches an average of 1.5 million people.

Content is also published through the Business Reporter and TEISS websites, which includes video debates, online articles, and digital magazines. This content is meant to deliver news and analysis on the issues that are affecting businesses to our global audience. In addition to publications, Business Reporter hosts conferences, breakfasts meetings, and exclusive summits.

These events bring together some of the most influential decision makers and innovators in modern business. These exclusive events for business leaders complement the content and direction of editorial projects, allowing them to have direct contact with their readers.

Above all, Business Reporter's commitment is to make meaningful analysis for every business owner. Whether individuals are running a small business, the head of a local company or an executive in a multinational corporation, there will be something for them at Business Reporter.

https://www.business-reporter.co.uk/

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© 2019 PR Newswire
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