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Sberbank and Rambler Group signed legally binding documents to create partnership

Dow Jones received a payment from EQS/DGAP to publish this press release.

Sberbank (SBER) 
Sberbank and Rambler Group signed legally binding documents to create 
partnership 
 
23-Apr-2019 / 21:09 CET/CEST 
Dissemination of a Regulatory Announcement that contains inside information 
according to REGULATION (EU) No 596/2014 (MAR), transmitted by EQS Group. 
The issuer is solely responsible for the content of this announcement. 
 
Sberbank and Rambler Group creating leader of Russia's media and 
entertainment market 
 
  23 April 2019, Moscow - Sberbank has decided to invest in Rambler Group in 
 order to create a leader of the Russian media and entertainment market. The 
     parties have signed legally binding documents. The digital products and 
     services of Rambler Group will be integrated into Sberbank's ecosystem. 
      Sberbank will participate by investing in the capital of Rambler Group 
   (cash-in). The current shareholders of Rambler Group will not receive any 
                                           proceeds as a result of the deal. 
 
   Sberbank will have a 46.5% in Rambler Group. The existing shareholders of 
    Rambler Group - A&NN and Era Capital - will have stakes of 46.5% and 7%, 
  respectively. The company will be managed by Board of directors with three 
representatives each from Sberbank and A&NN, and one representative from Era 
                                                                    Capital. 
 
  Thanks to this partnership, Sberbank's ecosystem will feature the services 
    and brands of Rambler Group, including Okko, one of the most popular and 
fastest growing Russian online cinemas, Moscow's Khudozhestvenny Cinema, and 
      also more than 30 popular resources and services of the Runet, such as 
 Gazeta.ru, Lenta.ru, Afisha.ru, Championat.ru, Rambler.ru and Rambler.Kassa 
and others. Rambler Group's digital assets currently have a monthly audience 
                                                     of 56 mln unique users. 
 
  The Cinema Park and Formula Kino offline cinema chains, which are owned by 
     A&NN and Era Capital, will not be part of the company, but will closely 
    cooperate with it as part of an operational partnership. This will be an 
                            additional factor that increases client loyalty. 
 
     Partnership with Rambler Group will boost the development of Sberbank's 
 ecosystem and populate it with products that clients engage with on a daily 
    basis and significantly increase their loyalty. Sberbank Group will also 
become one of the market leaders in terms of aggregate visits to its digital 
    platforms. Under the agreements, funds invested by Sberbank will be used 
exclusively to develop digital services, especially technological platforms. 
In addition, part of the proceeds will be used to fully repay the loans held 
             by Rambler Group's assets within the scope of this transaction. 
 
  The deal is expected to close in Q3 2019 after anti-monopoly clearance and 
                                        fulfillment of conditions precedent. 
 
           Herman Gref, CEO and Chairman of the Executive Board of Sberbank: 
 
  "This is a landmark deal, not only for us, but also for the entire Russian 
    media market. Rambler Group Mediaholding's digital resources are used by 
         more than nine million Russians every day. We are pleased to enrich 
 Sberbank's ecosystem with a unique combination of movies, content, news and 
   other services. I am certain that our partnership will set a new standard 
for the Russian media market in terms of quality of content, formats for its 
                                   consumption and technology that is used." 
 
     Alexander Mamut, Chairman of the Management Committee of Rambler Group: 
 
 "Partnership with such a player that holds leading positions in a number of 
   sectors of the Russian economy is one of the most important components of 
     Rambler Group's strategy. Broadening our cooperation with Sberbank will 
    combine, under a single ecosystem, the capabilities of the leader of the 
 financial sector and the largest participant of the media and entertainment 
     industry. This will allow us to offer a completely new user experience, 
           which will lead to a bigger client base and higher user loyalty." 
 
                                   # # # 
 
Sberbank 
 
Julia Emm 
 
Press Office 
 
Tel. +7 495 957-57-21 
 
                                                           media@sberbank.ru 
 
            Sberbank is Russia's largest bank and a leading global financial 
   institution. Sberbank holds almost one third of aggregate Russian banking 
 sector assets, it is the key lender to the national economy and the biggest 
  deposit taker in Russia. The Central Bank of the Russian Federation is the 
      founder and principal shareholder of Sberbank owning 50% of the Bank's 
    authorised capital plus one voting share, with the remaining 50% held by 
    domestic and international investors. Sberbank has more than 145 million 
 customers in 22 countries. Sberbank has the largest distribution network in 
Russia with almost 15,000 branches, and its international operations include 
     UK, US, CIS, Central and Eastern Europe, India, China, Turkey and other 
                                                                  countries. 
 
    The Bank holds the general banking licence No.1481 issued by the Bank of 
 Russia. Official websites of the Bank: www.sberbank.com [1] (Sberbank Group 
                                              website), www.sberbank.ru [2]. 
 
                                                               Rambler Group 
 
                                                          Aleksandr Dmitriev 
 
                                             Head of External Communications 
 
                                                             +7-915-058-5257 
 
                                            Aleksandr.dmitriev@rambler-co.ru 
 
Rambler Group is one of the leading companies in the media and entertainment 
 sector in Russia. The Group mainly specializes in digital media, online and 
   offline cinemas. Rambler Group media holding uniting leading web editions 
  such as Lenta.ru, Gazeta.ru, Afisha.ru, Championat.com and Rambler.ru, has 
  the leading position in Russia in terms of monthly audience, which is more 
                                                     than 50 million people. 
 
  Okko online cinema is one of the largest Russian VoD services, leading* in 
   the field of fee-based monetization model. Okko's monthly audience totals 
  1.83 million people. The service includes about 35 thousand content units. 
                             Okko's turnover in 2018 was 2,5 billion roubles 
 
     Cinema Park and Formula Kino United Chain is the largest Russian cinema 
 operator. The United Chain owns 75 cinemas in 29 Russian cities. Currently, 
    the cinema operator has more than 630 active halls, which is practically 
                                                   every 7th hall in Russia. 
 
ISIN:           US80585Y3080, RU0009029540, RU0009029557, US80585Y4070 
Category Code:  MSCH 
TIDM:           SBER 
LEI Code:       549300WE6TAF5EEWQS81 
OAM Categories: 2.2. Inside information 
Sequence No.:   8312 
EQS News ID:    802601 
 
End of Announcement EQS News Service 
 
 
1: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=f3404b78992d31b00b8d7a87b51a05ec&application_id=802601&site_id=vwd&application_name=news 
2: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=378682496d93ad736271d8948eaf036a&application_id=802601&site_id=vwd&application_name=news 
 

(END) Dow Jones Newswires

April 23, 2019 15:09 ET (19:09 GMT)

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