Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest customer experience management strategy for a CPG company. During the course of this engagement, the experts at Infiniti Research helped the client to enhance customer experience and retention. Also, the study highlights how our experts identified the shortcomings of the company in meeting customer demands and helped them develop strategic business plans.
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Customer experience management strategy for a CPG company (Graphic: Business Wire)
With the ongoing transformations in the consumer packaged goods (CPG) industry, CPG companies are facing huge predicaments in efficiently meeting the needs and demands of their customers. In addition, the entry of new players in the market has made it even more difficult for CPG companies to competitively price their products. In this context, it becomes important for CPG companies to incorporate new approaches to enhance customer experience and engage with customers. Infiniti's customer experience management solutions have helped various CPG giants to improve customer loyalty and reduce the customer attrition rate.
Engaging constantly with customers and assessing changes in customer expectations has become vital for CPG companies to stay relevant in today's competitive marketplace. Request a free brochure to gain more insights into our services portfolio and know how our customer experience management strategy will help you tackle all the customer experience management challenges.
The business challenge: The client is a CPG company based out of North America. The client's unstructured approach to engaging with the target customer segment resulted in a steep decline in their market share. Also, they were facing difficulties in attracting new customers to their brand. With this, the company witnessed an increase in the churn rate by 11%. With Infiniti's customer experience management solution, they wanted to reverse the decline in their market share and enhance CX.
Employing a customer experience management strategy will help companies recognize factors that improve customer loyalty and identify best practices to reduce customer attrition. Request a free proposal to know how.
The solution offeredThe experts at Infiniti Research followed a 4-phase approach to customer experience management. With Infiniti's customer experience management strategy, the client was able to identify complexities related with their customer journey. Also, they were able to identify the shortcomings of the company in meeting the demands of their customers. This subsequently helped the client make changes in their business strategies and personalize their product offerings. Furthermore, with Infiniti's solution, they were able to enhance customer experience by 2X and reduce the attrition rate.
Infiniti's customer experience management strategy helped the client to:
- Enhance customer retention rate by 17%
- Gain deeper insights into the customer journeys
- Wondering how your business can benefit from our customer experience management strategy? Request more information from our experts!
Infiniti's customer experience management strategy offered predictive insights on:
- Achieving cost savings and enhancing profit margins
- Fine-tuning their strategies and ensuring a better customer experience
- Interested in achieving high growth for your business? Get in touch with us to know how our customer experience management strategy can help.
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us
View source version on businesswire.com: https://www.businesswire.com/news/home/20190529005753/en/
Contacts:
Infiniti Research
Anirban Choudhury
Marketing Manager
US: +1 844 778 0600
UK: +44 203 893 3400
https://www.infinitiresearch.com/contact-us
