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EQS-News: Chow Tai Fook Jewellery Group Announces Remarkable FY2019 Annual Results

EQS-News / 06/06/2019 / 21:50 UTC+8 
 
*FOR IMMEDIATE RELEASE * 
 
*Chow Tai Fook Jewellery Group Announces Remarkable FY2019 Annual Results* 
 
_Solid Revenue Growth Fuelled by POS Openings and Strong Performance of Gold 
Products_ 
 
*Financial Highlights* 
 
*For the year ended 31      *2019*          2018          YoY 
March*                      *(HK$ million)* (HK$ million) change 
*Revenue*                   *66,661*        59,156        +12.7% 
*Gross profit*              *18,602*        16,213        +14.7% 
_Gross profit margin_       *27.9%*         27.4% 
_Adjusted gross profit      *27.9%*         27.2% 
margin(1)_ 
*Core operating             *6,972*         5,606         +24.4% 
profit*_(2)_ 
_Core operating profit      *10.5%*         9.5% 
margin(2)_ 
*Profit attributable to     *4,577*         4,095         +11.8% 
shareholders of the 
Company* 
*Earnings per share - Basic *0.46*          0.41          +11.8% 
(HK$)* 
*Dividend per share*_(3)_   *0.65*          0.57 
*(HK$)* 
_Full year dividend (HK$)_  *0.35*          0.27 
_Special dividend (HK$)_    *0.30*          0.30 
 
_(1)_ _Adjusted gross profit margin, a non-IFRS measure, 
      eliminates the effect of unrealised loss (gain) on gold 
      loans, which the Company believes is useful in gaining a 
      more complete understanding of its operational performance 
      and the underlying trend of its businesses_ 
_(2)_ _Core operating profit and the corresponding margin, a 
      non-IFRS measure, being the aggregate of gross profit and 
      other income, less selling and distribution costs and 
      general and administrative expenses and unrealised 
      loss(gain) on gold loans, which the Company believes is 
      useful in gaining a more complete understanding of its 
      operational performance and the underlying trend of its 
      core businesses_ 
_(3)_ _The proposed final and special dividends of HK$0.20 and 
      HK$0.30 per share are subject to the approval of 
      shareholders at the forthcoming annual general meeting. 
      Dividend payout ratio for FY2019, excluding special 
      dividend, is approximately 76.5% on a full year basis_ 
 
(Hong Kong, 6 June 2019) *Chow Tai Fook Jewellery Group Limited* ("Chow Tai 
Fook Jewellery Group", "the Group" or "the Company"; SEHK stock code: 1929), a 
Hong Kong Main Board listed company with 90 years of heritage, today announces 
its annual results for the year ended 31 March 2019 ("FY2019"). 
 
The Group recorded a revenue of HK$66,661 million for FY2019 (FY2018: 
HK$59,156 million), representing a year-on-year increase of 12.7%. Gross 
profit amounted to HK$18,602 million (FY2018: HK$16,213 million). Adjusted 
gross profit margin was up by 70 bps to 27.9% in FY2019. Core operating profit 
surged by 24.4% to HK$6,972 million (FY2018: HK$5,606 million), thanks to an 
increase in adjusted gross profit margin and the benefit of operating 
leverage. Core operating profit margin improved by 100 bps to 10.5%. 
 
Profit attributable to shareholders of the Company rose 11.8% to HK$4,577 
million (FY2018: HK$4,095 million). Basic earnings per share were reported at 
HK$0.46 (FY2018: HK$0.41). The Board has proposed a final dividend of HK$0.20 
per share and a special dividend of HK$0.30 per share. Dividend per share for 
the year amounted to HK$0.65. Excluding special dividend, payout ratio 
approximates 76.5% in FY2019. 
 
*Business Review* 
 
FY2019 marked another year of growth for the Group's business. All product 
categories exhibited positive growth in FY2019, among which gold products 
demonstrated a relatively stronger performance. Revenue contribution of gold 
products increased by 170 bps to 61.1%. The recovery track of Same Store Sales 
Growth ("SSSG") in both Mainland China and Hong Kong and Macau, commenced 
since 2HFY2017, extended into 1HFY2019. Yet, a weaker performance amongst both 
markets was seen during 2HFY2019 against volatile macro backdrop. SSSG in 
Mainland China was 3.4% in FY2019, thanks to an uplift in Average Selling 
Price ("ASP") supported by an increase in the average weight per gold product 
sold and the success of CTF * HUÁ Collection. Backed by both ASP and volume 
growth, Hong Kong and Macau delivered a SSSG of 8.7% during the financial 
year. 
 
The Group's POS amounted to 3,134 as at 31 March 2019. In FY2019, net openings 
in Mainland China reached 539 POS in which a majority was franchised, echoing 
the Group's effort to deepen the penetration into the lower tier cities. CHOW 
TAI FOOK JEWELLERY POS, which contributed approximately 90% of the Retail 
Sales Value ("RSV") in Mainland China, reached 2,803 POS as at 31 March 2019 
with net openings of 486 POS during FY2019. In Hong Kong and Macau, retail 
network of CHOW TAI FOOK JEWELLERY was stable at 99 POS. The first T MARK 
specialty store, HEARTS ON FIRE POS and ARTRIUM showroom were opened in Hong 
Kong during FY2019. The Group also opened a net of 8 POS in other markets 
including its first store in Cambodia and Vietnam, respectively. 
 
The Group's multi-brand strategy has been making good progress over the past 
few years. Across the Group's established CHOW TAI FOOK JEWELLERY retail 
network, selective POS were rolled out and upgraded to JEWELRIA and ARTRIUM, 
targeting sophisticated customers seeking international luxury jewellery 
selections and unique experiences. Experience shops with thematic layouts were 
also opened in selective locations in Mainland China following the success of 
those in Hong Kong last year. Each experience shop is infused with its 
respective local culture to create a unique blend for each market. 
 
T MARK, the Group's proprietary diamond brand with a unique traceability 
feature, penetrates quickly in Mainland China primarily in the form of 
counter-in-shop ("CIS"). As at 31 March 2019, there were 500 CIS in Mainland 
China and 43 CIS in Hong Kong and Macau distributing T MARK diamond products. 
Five specialty stores were also opened during the financial year. In FY2019, T 
MARK recorded an impressive RSV growth of 75.8% in Mainland China and 72.8% in 
Hong Kong and Macau. Sales of T MARK products accounted for 19.4% and 25.9% of 
the RSV of our diamond products in Mainland China and Hong Kong and Macau, 
respectively. 
 
HEARTS ON FIRE, a premium diamond brand with delicate cutting and polishing 
skills, is also rolled out in relatively mature markets in the form of SIS and 
CIS, leveraging the strength of the Group's existing network. There were 18 
POS, 186 shop-in-shop ("SIS") and CIS as at 31 March 2019. 
 
SOINLOVE and MONOLOGUE were successfully marketed to younger customers through 
revolving interactions between online and offline platforms. Targeting to be a 
top of mind jewellery gifting product of millennial women, SOINLOVE opened 18 
POS in FY2019, bringing the total number of POS to 27 as at 31 March 2019. 
MONOLOGUE, a stylish fashion jewellery brand for young generation, opened a 
net of 27 POS during the year, resulting in a total of 38 POS. 
 
E-commerce business recorded a RSV growth of 13.2% in FY2019, contributing to 
4.8% of RSV and 13.6% of retail sales volume in Mainland China. Average daily 
online traffic reached 487,000 unique visitors. The number of followers on 
official Sina Weibo, Tencent Weibo and WeChat accounts also increased to 
approximately 7 million. 
 
As at 31 March 2019, there were 2,200,000 members in Mainland China, with a 
repeat purchase of 22.2%. In Hong Kong and Macau, the number of members 
reached 1,050,000 and the repeat purchase ratio increased to 34.5%. 
 
*Business Outlook and Strategies* 
 
In light of the macro headwinds and a tough comparison base as we head into 
1HFY2020, the Group is cautiously optimistic for FY2020. The US-China trade 
talks may take some time to settle in our view. Nonetheless, with the stimulus 
measures from the Chinese government such as lowering reserve requirement 
ratio, various tax cuts, spurring lending, particularly to small and 
medium-sized companies and enlarging infrastructure spending, we believe these 
would help to mitigate the impact on the economy and consumer sentiment. As to 
grab a greater market share and optimise the Group's brand competence in 
Mainland China, we will continue to deepen our market penetration 
strategically in lower tier and county-level cities in Mainland China in the 
next three to five years. 
 
Chow Tai Fook Jewellery Group Chairman Dr. Henry Cheng remarked, "This year 
marks a significant moment for the Group, a time in history which we are proud 
to have reached. Drawing on our passion for "Sincerity ** *Eternity", Chow Tai 
Fook shaped the course of history with amazing innovations along the way." 
 
The Group's "Smart+ 2020" three-year strategic framework, launched since 
FY2018, serves as the backbone for its business development and 
transformation. The Group would continue its efforts with focus on these four 
key areas: (1) Implementing multi-brand strategy and enriching retail 
experience to breakthrough customers' inherent expectations on jewellery 
store; (2) Reinforcing customer experience with personalised engagement in the 
manufacturing process through the customer-led C2M business model; (3) 
Building up of effective operation models by deriving useful insights from big 
data analytics; and (4) Incubating talents internally within the Group and 
externally for the jewellery industry by promoting the innovative and 
entrepreneurial culture and providing broader horizons to unleash their 
creativity and talents. 
 
_- End -_ 
 
*Chow Tai Fook Jewellery Group Limited * 
 
Chow Tai Fook Jewellery Group Limited (the "Group"; SEHK stock code: 1929) 
listed on the Main Board of The Stock Exchange of Hong Kong in December 2011. 
The Group's vision is to become the most trusted jewellery group in the world. 
 
Founded in 1929, the Group's iconic brand "CHOW TAI FOOK" is widely recognised 
for its trustworthiness and authenticity, and is renowned for its product 
design, quality and value. A long-standing commitment to innovation and 
craftsmanship has contributed to the Group's success, along with that of its 
iconic retail brand, and has been embodied in its rich 90 year heritage. 
Underpinning this success are our long held core values of 
"Sincerity?Eternity". 
 
The Group's multi-brand strategy comprises the ARTRIUM, JEWELRIA and CTF WATCH 
brands that are endorsed by the CHOW TAI FOOK master brand, in addition to 
other brands including HEARTS ON FIRE, T MARK, SOINLOVE and MONOLOGUE. 
 
The Group's commitment to sustainable growth is anchored in its "Smart+" 
strategy, which is in place to promote long term innovation in the business, 
in people and in culture. Another asset underpinning sustainable growth is a 
sophisticated and agile business model. This supports the Group by fostering 
excellence and extending opportunities along the entire value chain to 
communities and industry partners across the world. 
 
With an extensive retail network in Greater China, Japan, Korea, Southeast 
Asia and the United States, and a fast-growing e-commerce business, the Group 
is implementing effective online-to-offline ("O2O") strategies to succeed in 
today's omni-channel retail environment. 
______________________________________________________________________________ 
__ 
 
*Media Enquiries:* 
 
*Chow Tai Fook Jewellery Group Limited * 
 
Danita On                        Peony Sze 
Director, Investor Relations and Senior Manager, Investor 
Corporate Communications         Relations and 
                                 Corporate Communications 
Tel: (852) 2138 8501             Tel: (852) 2138 8337 
Email: danitaon@chowtaifook.com  Email: peonysze@chowtaifook.com 
 
Picture: http://n.eqs.com/c/fncls.ssp?u=NQKOHJXUPY [1] 
Subtitle: (From Left to Right) Chow Tai Fook Jewellery Group Executive 
Director Chan Sai-Cheong, Executive Director Hamilton Cheng, Chairman Dr. 
Henry Cheng, Executive Director Adrian Cheng, Managing Director Kent Wong and 
Executive Director Peter Suen 
 
Document: http://n.eqs.com/c/fncls.ssp?u=PJVCLEEQJS [2] 
Document title: Chow Tai Fook Jewellery Group Announces Remarkable FY2019 
Annual Results 
 
06/06/2019 Dissemination of a Financial Press Release, transmitted by EQS 
Group. 
The issuer is solely responsible for the content of this announcement. 
 
Media archive at www.todayir.com 
 
1: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=b3b8fe380a48876f922bf7cd521b1974&application_id=820897&site_id=vwd&application_name=news 
2: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=86b59dd45985fdf8bf234082ab703009&application_id=820897&site_id=vwd&application_name=news 
 

(END) Dow Jones Newswires

June 06, 2019 09:51 ET (13:51 GMT)

© 2019 Dow Jones News
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