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EQS-News: SoftwareONE announces plans to IPO on SIX Swiss Exchange

EQS Group-News: SoftwareONE Holding AG / Key word(s): IPO 
SoftwareONE announces plans to IPO on SIX Swiss Exchange 
 
2019-09-30 / 07:00 
 
FOR RELEASE IN SWITZERLAND - THIS IS A RESTRICTED COMMUNICATION AND YOU MUST 
NOT FORWARD IT OR ITS CONTENTS TO ANY PERSON TO WHOM FORWARDING THIS 
COMMUNICATION IS PROHIBITED. NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN 
THE UNITED STATES, AUSTRALIA, CANADA OR JAPAN. 
 
Media Release 
 
*SoftwareONE announces plans to IPO on SIX Swiss Exchange* 
 
STANS, Switzerland I 30 September 2019 - SoftwareONE Holding AG, a leading 
and fast-growing global provider of end-to-end software and cloud technology 
solutions, today announced its intention to conduct an initial public 
offering and list its shares on SIX Swiss Exchange in the fourth quarter of 
2019, subject to market conditions. 
 
- Founded in 2000 by Daniel von Stockar and Patrick Winter (??? 2018), 
SoftwareONE is a leading global provider of software and cloud technology 
solutions with capabilities across the value chain, helping around 65,000 
business customers[1] design and implement their technology strategy, buy 
the right software and cloud solutions at the right price, and manage and 
optimize their software and cloud estates. 
 
- With its end-to-end suite of solutions, SoftwareONE addresses the 
commercial, technological and digital transformation challenges businesses 
face amid the growing complexity of technology and the rising strategic 
significance of digitalization. 
 
- SoftwareONE is a partner of choice for many of the world's largest 
software publishers, hyper-scalers and software disruptors and enjoys 
well-established relationships with more than 7,500 software and cloud 
publishers[2]. 
 
- SoftwareONE has one of the broadest global footprints in its industry with 
local sales capabilities in 90 countries, supported by regional and global 
service delivery centers and the ability to transact in more than 150 
countries. 
 
- SoftwareONE has an outstanding track record of double-digit profitable 
organic growth with a gross profit[3] CAGR of 29% from 2008 to 2018. 
Including Comparex (acquired effective 31 January 2019), it generated pro 
forma gross profit of CHF 724 million and pro forma adjusted EBITDA[4] of 
CHF 187 million for 2018. 
 
- The planned IPO on SIX Swiss Exchange is a natural next step in 
SoftwareONE's development, intended to enhance its visibility and global 
profile. The IPO is expected to consist entirely of secondary shares, with 
the founding shareholders jointly maintaining the largest stake, while KKR 
intends to retain a significant interest following the IPO. 
 
- A press conference will take place today at 9:30 am at the Park Hyatt in 
Zurich. 
 
Daniel von Stockar, Chairman of SoftwareONE: "The planned IPO marks an 
important milestone in the development of SoftwareONE. I am extremely proud 
of what our team has achieved since our founding almost 20 years ago. Our 
clear focus on software and cloud, our truly global reach and our 
entrepreneurial and customer-oriented spirit have been the cornerstones of 
our success." 
 
Dieter Schlosser, CEO of SoftwareONE: "As cloud adoption and digital 
transformation have progressed, we have evolved to become a leading 
integrated software and cloud solutions provider, empowering thousands of 
companies to transform. I am very confident that we can continue to 
capitalize on the business opportunities our attractive and growing markets 
provide." 
 
*SoftwareONE overview: Business built to deliver profitable growth at scale* 
 
Founded in 2000, SoftwareONE is a leading global provider of software and 
cloud technology solutions serving approximately 65,000 business customers 
of all sizes across a broad range of industries. With around 5,300 
employees, it has one of the broadest global footprints in its industry with 
local sales capabilities in 90 countries, supported by six regional and 
three global service delivery centers. SoftwareONE's operating model is 
built to deliver profitable growth at scale while ensuring customer 
proximity, with the ability to transact in more than 150 countries, and 
centrally delivered 24/7 customer service in 13 languages. 
 
The company's integrated suite of solutions is organized into two business 
lines: 
 
In the Software & Cloud business line, SoftwareONE offers its customers 
access to a comprehensive software and cloud portfolio, drawing on its 
relationships with more than 7,500 publishers and its purchasing expertise. 
The company's software catalogue includes leading global software publishers 
such as Microsoft, Adobe, Oracle, Red Hat, VMware and Symantec, best 
performing hyper-scalers such as Microsoft Azure and Amazon Web Services, 
and a growing portfolio of disruptive publishers. 
 
The Solutions & Services business line offers software lifecycle management 
and technology services. Capabilities include consulting, integration and 
vendor specific professional services, and managed services to monitor and 
control software and cloud spend. The technology services portfolio is 
designed to optimize customer infrastructure environments and spend and 
includes cloud migration, security, and unified communications and 
collaboration services. 
 
SoftwareONE's offerings are connected by PyraCloud, its proprietary digital 
hub, which allows customers to efficiently transact, manage and optimize 
their software and cloud estate from a single platform offering data-driven, 
actionable intelligence. 
 
*Key strengths* 
 
_Globally scaled platform benefiting from the secular growth of software and 
cloud _ 
 
According to external industry experts, spending for global software and 
cloud procurement reached CHF 525 billion in 2018 and is forecast to grow at 
a CAGR of 10% until 2022, while spending for solutions and services reached 
CHF 31 billion in 2018 and is forecast to grow at a CAGR of 17% in the same 
period. 
 
SoftwareONE is fully exposed to the secular growth of these markets globally 
and has a strong track record of outperforming the software and cloud 
market. SoftwareONE has also significantly grown its solutions and services 
business in recent years. As technology becomes more significant and 
complex, businesses of all sizes are confronted with commercial, technology 
and digital transformation challenges. With its end-to-end suite of 
solutions, its close publisher relationships, its expertise in complex 
licensing and its attractive product mix, SoftwareONE is well placed to 
further capitalize on the ongoing digital transformation trend and 
underlying market growth. 
 
_Strong customer relationships and diversified customer base_ 
 
SoftwareONE's results-driven, customer-first approach has allowed it to 
build strong relationships as a trusted adviser to a large global customer 
base. As a result, it enjoys strong gross profit retention, a growing share 
of customers' wallets and high customer satisfaction.It also benefits from a 
well-diversified business mix across geographies, customer types and 
industries. Large enterprises account for approximately half of the gross 
profit, with small and medium-size enterprises accounting for the other 
half[5]. In the first half of 2019[6], the DACH region accounted for 34%, 
the rest of EMEA for 32%, NORAM for 15%, APAC for 11% and LATAM for 8% of 
gross profit. 
 
_A partner of choice for software and cloud publishers globally_ 
 
SoftwareONE enjoys well-established relationships with more than 7,500 
software and cloud publishers covering the full spectrum of software and 
cloud spend. In particular, the company has a long-standing, strong 
relationship with Microsoft. Based on its global transaction volume, 
SoftwareONE estimates that it is Microsoft's largest channel partner 
globally and the largest partner for Microsoft's fast-growing cloud 
platform, Azure.[7] As a globally scaled software and cloud platform with 
strong value-add offerings, SoftwareONE provides solutions to many of the 
challenges software publishers face in the distribution of their products. 
 
_Proven growth model delivering double-digit gross profit growth and margin 
expansion_ 
 
SoftwareONE has a long-standing track record of strong double-digit organic 
growth. It has delivered gross profit growth continuously each year for the 
past decade, increasing at an organic CAGR of 29% from 2008 to 2018. Between 
2016 and 2018, gross profit increased from CHF 317 million in 2016 to CHF 
409 million in 2018, representing a CAGR of 14%. Adjusted EBITDA margin[8] 
rose from 17% in 2016 to 33% in 2018, reflecting scale effects and 
efficiencies, increasing standardization and automation, and rigorous 
performance management. 
 
For the combined group[9] including Comparex (acquired effective 31 January 
2019), gross profit of CHF 571 million in 2016 increased at a CAGR of 13% to 
gross profit of CHF 724 million in 2018. Adjusted EBITDA for the combined 
group increased from CHF 92 million in 2016 to CHF 187 million in 2018, 
representing a CAGR of 42%. In the same period, the adjusted EBITDA margin 
for the combined group increased from 16% to 26%. SoftwareONE believes that 
the superior margins on a SoftwareONE standalone basis illustrate a strong 
upside potential for the combined group. 
 
Operating free cash flow[10] for the combined group increased from CHF 68 
million in 2016 to CHF 166 million in 2018, representing a CAGR of 55%. 
SoftwareONE has a strong and unlevered balance sheet to support future 
growth. 
 
_Proven M&A expertise supplementing organic growth_ 
 
SoftwareONE has a strong track record of supplementing organic growth with a 
strategic approach to M&A and since 2015 has completed a number of 
acquisitions focused on scale, geographic reach and capabilities. Announced 
in October 2018 and completed in January 2019, the acquisition of the global 
software, cloud and IT solutions provider Comparex is expected to yield 
significant strategic, competitive and financial benefits with targeted 
gross annual run rate synergies of CHF 60 million on the level of EBITDA 
from the beginning of 2021. 
 
_Customer-first, results-driven culture_ 
 
In the software and cloud industry, culture is key to attract and retain 
talent and to gain market share from competitors. SoftwareONE's business 
success is driven by a highly qualified global workforce that embodies its 
customer-first, results-driven company culture, its entrepreneurial spirit 
and its core values of speed, customer focus, employee satisfaction, 
humbleness, passion, integrity and discipline. Its highly experienced, 
cohesive global leadership team has consistently delivered profitable growth 
and has been instrumental in the company's successful strategic 
repositioning as an end-to-end technology solutions provider and various 
acquisitions. 
 
CEO Dieter Schlosser: "Building on our key strengths, we have delivered 
double-digit profitable organic growth for a decade, and we are very 
confident that we can continue on our successful growth path going forward. 
Over the mid-term, we target[11] gross profit growth from sale of Software & 
Cloud in the high single digits and gross profit growth from Solutions & 
Services in the high teens, resulting in targeted double-digit gross profit 
growth for SoftwareONE. In addition, we target11 an adjusted EBITDA margin 
approaching 35% over the mid-term, with adjusted EBITDA growth in excess of 
the targeted gross profit growth." 
 
*Current shareholder structure and outline of the planned offer* 
 
Founding shareholders Daniel von Stockar, René Gilli and Beat Curti together 
hold approx. 38% of the shares of SoftwareONE. KKR, a shareholder since 
2015, currently holds approx. 21%, and Peruni Holding, the previous owner of 
Comparex, holds approx. 15%. Management and (current and former) employees 
hold approx. 10%, and approx. 16% are held by other shareholders and include 
treasury shares. 
 
The planned IPO on SIX Swiss Exchange is intended to enhance SoftwareONE's 
visibility and global profile and provide access to the capital market. The 
IPO is expected to consist entirely of secondary shares from KKR, Peruni 
Holding, staff and other shareholders. The founding shareholders remain 
fully committed to the company and will jointly maintain the largest stake, 
while KKR intends to keep a significant interest following the IPO. The 
founding shareholders and KKR will also continue to be represented on 
SoftwareONE's board of directors. 
 
Credit Suisse, J.P. Morgan and UBS Investment Bank are acting as joint 
global coordinators and joint bookrunners of the planned IPO, while BNP 
Paribas, Citi, Deutsche Bank, UniCredit and Zürcher Kantonalbank are acting 
as joint bookrunners. Rothschild & Co is acting as financial advisor to 
SoftwareONE. 
 
*Selected historical financials* 
 
SoftwareONE (standalone) 
_(in CHFm unless noted       2016     2017     2018 CAGR 2016-18 
otherwise)_ 
Gross profit from sale        257      272      323          12% 
of software and Other 
revenue 
Gross profit from              60       72       87          20% 
solutions and services 
Gross profit                  317      344      409          14% 
EBITDA[12]                     54       78      130          55% 
_EBITDA margin[13]_      _17.1% _ _22.7% _ _31.7% _ 
Profit for the year            18       40       78         109% 
_Profit for the year      _5.6% _ _11.7% _ _19.1% _ 
margin[14]_ 
Combined group 
_(in CHFm unless noted       2016     2017     2018 CAGR 2016-18 
otherwise)_ 
Gross profit from sale        438      474      555          13% 
of software and Other 
revenue 
Gross profit from             134      147      169          12% 
solutions and services 
Gross profit                  571      621      724          13% 
Adj. EBITDA                    92      120      187          42% 
_Adj. EBITDA margin_     _16.2% _ _19.3% _ _25.8% _ 
Adj. profit for the           n/a      n/a      100          n/a 
year[15] 
_Adj. profit for the       _n/a _   _n/a _ _13.8% _ 
year margin[16]_ 
 
*Today's press conference* 
 
SoftwareONE management will hold a press conference today at 9:30 am at the 
Park Hyatt, Beethovenstrasse 21, in Zurich. Pre-registration is not 
required. 
 
*CONTACT* 
 
SoftwareONE 
 
Janine Hensen, Corporate Communications Manager 
Tel. +49 341 2568 171, janine.hensen@softwareone.com 
 
Lemongrass Communications 
 
Karin Rhomberg, +41 44 202 52 65, karin.rhomberg@lemongrass.agency 
Andreas Hildenbrand, +41 44 202 52 38, andreas.hildenbrand@lemongrass.agency 
 
*ABOUT SOFTWAREONE* 
 
SoftwareONE is a leading global provider of end-to-end software and cloud 
technology solutions, headquartered in Switzerland. With capabilities across 
the entire value chain, it helps companies of all sizes design and implement 
their technology strategy, buy the right software and cloud solutions at the 
right price, and manage and optimize their software estate. Its offerings 
are connected by PyraCloud, SoftwareONE's proprietary digital platform, that 
provides customers with data-driven, actionable intelligence and helps them 
manage and optimize their software and cloud spend. With around 5,300 
employees and sales and service delivery capabilities in 90 countries, 
SoftwareONE provides around 65,000 business customers with software and 
cloud solutions from over 7,500 publishers. For more information, please 
visit SoftwareONE.com [1]. 
 
SoftwareONE Holding AG, Riedenmatt 4, CH-6370 Stans 
 
*DISCLAIMER* 
 
This document is not an offer to sell or a solicitation of offers to 
purchase or subscribe for shares. This document is not a prospectus within 
the meaning of Article 652a of the Swiss Code of Obligations, nor is it a 
listing prospectus as defined in the listing rules of the SIX Swiss Exchange 
AG or a prospectus under any other applicable laws. Copies of this document 
may not be sent to jurisdictions, or distributed in or sent from 
jurisdictions, in which this is barred or prohibited by law. The information 
contained herein shall not constitute an offer to sell or the solicitation 
of an offer to buy, in any jurisdiction in which such offer or solicitation 
would be unlawful prior to registration, exemption from registration or 
qualification under the securities laws of any jurisdiction. A decision to 
invest in securities of SoftwareONE Holding AG should be based exclusively 
on the issue and listing prospectus published by SoftwareONE Holding AG for 
such purpose. Investors are furthermore advised to consult their bank or 
financial adviser before making any investment decision. 
 
Statements made in this publication may include forward-looking statements. 
These statements may be identified by the fact that they use words such as 
"anticipate", "estimate", "should", "expect", "guidance", "project", 
"intend", "plan", "believe", and/or other words and terms of similar meaning 
in connection with, among other things, any discussion of results of 
operations, financial condition, liquidity, prospects, growth, strategies or 
developments in the industry in which SoftwareONE Holding AG operates. Such 
statements are based on management's current intentions, expectations or 
beliefs and involve inherent risks, assumptions and uncertainties, including 
factors that could result in a substantial divergence between actual 
results, financial situation, development or performance of SoftwareONE 
Holding AG and those explicitly or implicitly presumed in these statements. 
Forward-looking statements contained in this media release regarding trends 
or current activities should not be taken as a representation that such 
trends or activities will continue in the future. Actual outcomes, results 
and other future events may differ materially from those expressed or 
implied by the statements contained herein. Such differences may adversely 
affect the outcome and financial effects of the plans and events described 
herein and may result from, among other things, changes in economic, 
business, competitive, technological, strategic or regulatory factors and 
other factors affecting the business and operations of SoftwareONE Holding 
AG. Neither SoftwareONE Holding AG nor any of its affiliates is under any 
obligation, and each such entity expressly disclaims any such obligation, to 
update, revise or amend any forward-looking statements, whether as a result 
of new information, future events or otherwise. You should not place undue 
reliance on any such forward-looking statements, which speak only as of the 
date of this media release. It should be noted that past performance is not 
a guide to future performance. 
 
The information contained herein shall not constitute an offer to sell or 
the solicitation of an offer to buy, in any jurisdiction in which such offer 
or solicitation would be unlawful prior to registration, exemption from 
registration or qualification under the securities laws of any jurisdiction. 
 
This announcement is not for distribution, directly or indirectly, in or 
into the United States (including its territories and dependencies, any 
state of the United States and the District of Columbia), Canada, Japan, 
Australia or any jurisdiction into which the same would be unlawful. This 
announcement does not constitute or form a part of any offer or solicitation 
to purchase, subscribe for or otherwise acquire securities in the United 
States, Canada, Japan, Australia or any jurisdiction in which such an offer 
or solicitation is unlawful. SoftwareONE Holding AG shares have not been and 
will not be registered under the U.S. Securities Act of 1933, as amended 
(the "Securities Act") or under any securities laws of any state or other 
jurisdiction of the United States and may not be offered, sold, taken up, 
exercised, resold, renounced, transferred or delivered, directly or 
indirectly, within the United States except pursuant to an applicable 
exemption from, or in a transaction not subject to, the registration 
requirements of the Securities Act and in compliance with any applicable 
securities laws of any state or other jurisdiction of the United States. 
There will be no public offer of securities in the United States. 
 
The information contained herein does not constitute an offer of securities 
to the public in the United Kingdom. No prospectus offering securities to 
the public will be published in the United Kingdom. In the United Kingdom, 
this document is only being distributed to and is only directed at (i) 
investment professionals falling within article 19(5) of the Financial 
Services and Markets Act 2000 (Financial Promotion) Order 2005 (the 
"Order"), (ii) high net worth entities falling within article 49 of the 
Order or (iii) other persons to whom it may lawfully be communicated, (all 
such persons together being referred to as "relevant persons"). The 
securities are only available to, and any invitation, offer or agreement to 
subscribe, purchase or otherwise acquire such securities will be engaged in 
only with, relevant persons. Any person who is not a relevant person should 
not act or rely on this document or any of its contents. 
 
This document does not constitute an offer of securities to the public of 
the securities referred to herein in any member state of the European 
Economic Area (the "EEA"). Any offer of securities referred to in this 
document to persons in the EEA will be made pursuant to an exemption under 
Regulation (EU) 2017/1129 (the "Prospectus Regulation") as implemented in 
member states of the EEA, from the requirement to produce a prospectus 
pursuant to Article 3 of the Prospectus Regulation or supplement a 
prospectus pursuant to Article 23 of the Prospectus Regulation. Any offer of 
securities to the public that may be deemed to be made pursuant to this 
communication in any EEA member state that has implemented the Prospectus 
Regulation is only addressed to qualified investors in that member state 
within the meaning of the Prospectus Regulation and such other persons as 
this document may be addressed on legal grounds. For the purposes of this 
paragraph, the expression an "offer to the public" in relation to any 
securities in any member state means the communication in any form and by 
any means of sufficient information on the terms of the offer and any 
securities to be offered so as to enable an investor to decide to purchase 
or subscribe for any securities. 
 
None of Credit Suisse AG, J.P. Morgan Securities plc, UBS AG, Citigroup 
Global Markets Limited, BNP PARIBAS, Deutsche Bank Aktiengesellschaft, 
UniCredit Bank AG and Zürcher Kantonalbank or any of their respective 
affiliates accepts any responsibility or liability whatsoever for, or makes 
any representation or warranty, express or implied, as to the truth, 
accuracy or completeness of the information in this announcement (or whether 
any information has been omitted from the announcement). 
 
Information to Distributors: Solely for the purposes of the product 
governance requirements contained within: (a) EU Directive 2014/65/EU on 
markets in financial instruments, as amended ("MiFID II"); (b) Articles 9 
and 10 of Commission Delegated Directive (EU) 2017/593 supplementing MiFID 
II; and (c) local implementing measures (together, the "MiFID II Product 
Governance Requirements"), and disclaiming all and any liability, whether 
arising in tort, contract or otherwise, which any "manufacturer" (for the 
purposes of the MiFID II Product Governance Requirements) may otherwise have 
with respect thereto, the Shares have been subject to a product approval 
process by each [Manager] established in the EEA, which has determined that 
the Shares are: (i) compatible with an end target market of retail investors 
and investors who meet the criteria of professional clients and eligible 
counterparties, each as defined in MiFID II; and (ii) eligible for 
distribution through all distribution channels as are permitted by MiFID II 
(the "Target Market Assessment"). Notwithstanding the Target Market 
Assessment, Distributors should note that: the price of the Shares may 
decline and investors could lose all or part of their investment; the Shares 
offer no guaranteed income and no capital protection; and an investment in 
the Shares is compatible only with investors who do not need a guaranteed 
income or capital protection, who (either alone or in conjunction with an 
appropriate financial or other adviser) are capable of evaluating the merits 
and risks of such an investment and who have sufficient resources to be able 
to bear any losses that may result therefrom. 
 
The Target Market Assessment is without prejudice to the requirements of any 
contractual, legal or regulatory selling restrictions in relation to the 
Offer. Furthermore, it is noted that, notwithstanding the Target Market 
Assessment, the [Managers] established in the EEA will only procure 
investors who meet the criteria of professional clients and eligible 
counterparties. For the avoidance of doubt, the Target Market Assessment 
does not constitute: (a) an assessment of suitability or appropriateness for 
the purposes of MiFID II; or (b) a recommendation to any investor or group 
of investors to invest in, or purchase, or take any other action whatsoever 
with respect to the Shares. Each distributor is responsible for undertaking 
its own target market assessment in respect of the Shares and determining 
appropriate distribution channels. 
 
[1] Represents the number of unique trading entities in the combined 
customer databases of SoftwareONE and Comparex, which figure may include an 
overlap. 
 
[2] Represents the estimated number of unique trading entities from which 
SoftwareONE and Comparex purchased software and cloud products since the 
beginning of 2018. 
 
[3] Defined as total revenue less cost of software purchased and third-party 
service delivery costs. 
 
[4] Adjusted EBITDA represents earnings before net financial items, taxes, 
depreciation and amortization as adjusted for M&A, integration and 
IPO-related costs. 
 
[5] Based on a study conducted by external industry experts. 
 
[6] Based on H1 2019 gross profit, including 5 months of Comparex. 
 
[7] Based on the combined results of SoftwareONE and Comparex for the 12 
months ended 30 June 2019. 
 
[8] Defined as adjusted EBITDA as a percentage of gross profit. 
 
[9] Financial data for the combined group refers to pro forma financial 
information for FY 2018 and like-for-like financial information for FY 2016 
and FY 2017. 
 
[10] Defined as adjusted EBITDA less capital expenditure. 
 
[11] On a constant currency basis as of end of August 2019. 
 
[12] EBITDA represents earnings before net financial items, taxes, 
depreciation and amortization. 
 
[13] Defined as EBITDA as a percentage of gross profit. 
 
[14] Defined as profit for the year as a percentage of gross profit. 
 
[15] Defined as profit for the year as adjusted for M&A, integration and 
IPO-related costs. 
 
[16] Defined as adjusted profit for the year as a percentage of gross 
profit. 
 
End of Corporate News 
881967 2019-09-30 
 
 
1: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=3aa918fdd24f9f0c5a0c62f355eef41c&application_id=881967&site_id=vwd&application_name=news 
 

(END) Dow Jones Newswires

September 30, 2019 01:00 ET (05:00 GMT)

© 2019 Dow Jones News
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