In the run up to our Greenwashing vs. verifiable sustainability webinar, the CEO of pv magazine's UP initiative partner SMA Solar Technology, Jürgen Reinert, talks about what the inverter manufacturer is doing to prove its sustainability credentials.pv magazine: Many believe being sustainable and cost competitive are mutually exclusive concepts. How would SMA convince them otherwise? Jürgen Reinert: At first sight, sustainability always seems to be connected with additional costs, but if you look closer this doesn't prove true. In general, measures are only sustainable if they also make sense ...Den vollständigen Artikel lesen ...