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Sistema PJSFC: Launch of Offering of at Least 150 Million Detsky Mir Shares

Sistema PJSFC (SSA) 
Sistema PJSFC: Launch of Offering of at Least 150 Million Detsky Mir Shares 
15-Nov-2019 / 19:30 MSK 
Dissemination of a Regulatory Announcement that contains inside information 
according to REGULATION (EU) No 596/2014 (MAR), transmitted by EQS Group. 
The issuer is solely responsible for the content of this announcement. 
 
  NOT FOR PUBLICATION, DISTRIBUTION OR RELEASE, DIRECTLY OR INDIRECTLY, IN 
WHOLE OR IN PART, IN OR INTO THE UNITED STATES, AUSTRALIA, CANADA, JAPAN OR 
 ANY OTHER JURISDICTION IN WHICH OFFERS OR SALES WOULD BE PROHIBITED BY LAW 
 
FOR IMMEDIATE RELEASE 
 
15 November 2019 
 
        LAUNCH OF OFFERING OF AT LEAST 150 MILLION DETSKY MIR SHARES 
 
         Moscow, Russia - 15 November 2019 - Sistema PJSFC ("Sistema" or the 
"Corporation") (LSE: SSA; MOEX: AFKS), a publicly traded diversified Russian 
    holding company, together with the Russia-China Investment Fund ("RCIF") 
  announce the launch of an offering of at least 150 million existing shares 
                           in Detsky Mir (the "Offering"). 
 
                           DETAILS OF THE OFFERING 
 
  - Offering shares are being offered (i) outside the United States in 
  reliance on Regulation S under the U.S. Securities Act of 1933, as amended 
  (the "Securities Act"), and (ii) within the United States to certain 
  qualified institutional buyers as defined in, and in reliance on, Rule 
  144A under the Securities Act 
 
  - The Offering will consist exclusively of existing shares held by Sistema 
  directly and RCIF via its investment vehicles Floette Holdings Limited and 
  Exarzo Holdings Limited (collectively, the "Selling Shareholders") 
 
  - An offering memorandum (the "Offering Memorandum") dated 15 November 
  2019 has been published in relation to the Offering and is available on 
  http://corp.detmir.ru/en/press-centre/news [1] 
 
  - In relation to the offering, Detsky Mir will be conducting a series of 
  investor meetings starting from 18 November 2019 
 
  - The bookbuilding period will commence on 18 November 2019 and is 
  expected to close on or about 21 November 2019 
 
  - The number of shares to be placed and the offering price will be 
  determined at the close of the bookbuild process, and the results will be 
  announced as soon as practicable thereafter 
 
  - Goldman Sachs International, UBS Investment Bank, Sberbank CIB and VTB 
  Capital plc are acting as Joint Global Coordinators and Joint Bookrunners 
  (the "JGCs") 
 
    Via the Offering Sistema and RCIF seek to meaningfully increase the free 
     float and trading liquidity of the Company's shares in order to further 
    unlock the fundamental value potential of the Company for all Detsky Mir 
                           shareholders. 
 
 Pro-forma for the minimum offering size of 150 million shares, Sistema will 
      retain no more than a 36.0% stake, and RCIF no more than a 9.7% stake, 
                           respectively, in the Company. 
 
     Shares in Detsky Mir held by Sistema and RCIF which are not sold in the 
 Offering will be subject to a 180-day lock-up, subject to certain customary 
                           exceptions. 
 
 Net proceeds from the offering received by Sistema will be used for general 
                     corporate purposes, including potential debt reduction. 
 
 Andrei Dubovskov, President and Chief Executive Officer of Sistema, stated: 
 
  "Since we began examining options to monetize our stake in Detsky Mir, our 
   goal has always been to ensure that shareholders continue to benefit from 
Detsky Mir's strong financial and operational performance. Based on feedback 
 from investors and positive market sentiment, we believe that by increasing 
  the free float of Detsky Mir, we can attract more investors to the Company 
     and enhance liquidity, which benefits all shareholders. As Sistema will 
     remain a significant shareholder, we feel this transaction benefits and 
        further aligns the interests of all key stakeholders. Funds from the 
     transaction will allow Sistema to continue deleveraging and support our 
                           investment activities." 
 
             *** 
 
       For further information, please visit www.sistema.com [2] or contact: 
 
      Investor Relations         Public Relations 
 
        Nikolai Minashin           Sergey Kopytov 
 
Tel.: +7 (495) 730 66 00 Tel.: +7 (495) 228 15 32 
 
   n.minashin@sistema.ru       kopytov@sistema.ru 
 
      Sistema PJSFC is a publicly-traded diversified Russian holding company 
    serving over 150 million customers in the sectors of telecommunications, 
           high technology, financial services, retail, paper and packaging, 
     agriculture, real estate, tourism and medical services. The company was 
founded in 1993. Revenue in 2018 was RUB 777.4 bn; total assets equalled RUB 
    1.1 trn as of 31 December 2018. Sistema's global depositary receipts are 
       listed under the "SSA" ticker on the London Stock Exchange. Sistema's 
  ordinary shares are listed under the "AFKS" ticker on the Moscow Exchange. 
                           Website: www.sistema.com [2]. 
 
Detsky Mir Group is a multi-format retailer and Russia's largest specialized 
 children's goods retailer. The Group comprises the Detsky Mir retail chain, 
 ELC (Early Learning Centre in Russia) and the ABC retail chains, as well as 
the Zoozavr pet supplies retail chain. The company operates a network of 710 
  Detsky Mir stores located in 266 cities in Russia, Kazakhstan and Belarus, 
    as well as 48 ELC and 14 ABC stores as of 30 September 2019. The Zoozavr 
  retail chain comprises eight stores. Total selling space was approximately 
                           794,000 square meters. 
 
                           Important Notice: 
 
  The information contained herein has been provided solely for use for this 
    announcement. By reading this announcement, you agree to be bound by the 
 limitations set out below. This announcement do not constitute or form part 
 of, and should not be construed as, an offer, solicitation or invitation to 
    sell or issue, or any solicitation of any offer to purchase or subscribe 
 for, any securities of any entity, nor shall any part of it nor the fact of 
      its distribution form part of, or be relied on in connection with, any 
                           contract or investment decision relating thereto. 
 
    Certain statements in this announcement are not historical facts and are 
   forward looking statements. Forward looking statements include statements 
   concerning the Russia-China Investment Fund, Sistema PJSFC (collectively, 
     the "Selling Shareholders") or PJSC "Detsky mir" (the "Company"), their 
   plans, expectations, projections, objectives, targets, goals, strategies, 
        future events, future revenues or performance, capital expenditures, 
  financing needs, plans or intentions relating to acquisitions, competitive 
      strengths and weaknesses, financial position and future operations and 
development, the Company's or the Selling Shareholders business strategy and 
        the trends the Company or the Selling Shareholders anticipate in the 
  industries and the political and legal environment in which the Company or 
      the Selling Shareholders operate and any other information that is not 
    historical information. By their very nature, forward looking statements 
    involve inherent risks and uncertainties, both general and specific, and 
  risks exist that the predictions, forecasts, projections and other forward 
              looking statements will not be achieved. Given these risks and 
uncertainties, you are cautioned not to place undue reliance on such forward 
looking statements. Neither the Company nor the Selling Shareholders intend, 
and assume any obligation, to update any forward looking statement contained 
                           herein. 
 
     No reliance may be placed for any purpose whatsoever on the information 
     contained in this document or on its completeness. No representation or 
  warranty, express or implied, is given by or on behalf of the Company, the 
      Selling Shareholders or any of their respective directors, officers or 
     employees or any other person as to the accuracy or completeness of the 
       information contained in this document and no liability whatsoever is 
       accepted by the Company, the Selling Shareholders or their respective 
affiliates, advisors, agents, directors, officers or employees nor any other 
     person for any loss howsoever arising, directly or indirectly, from any 
  errors or omissions of information or use of such information or otherwise 
                           arising in connection therewith. 
 
       This document and the information contained herein is for information 
  purposes only and does not constitute or form part of any offer of, or the 
  solicitation of an offer to acquire or dispose of securities in the United 
    States, Canada, Australia or Japan or in any other jurisdiction in which 
such an offer or solicitation is unlawful. The securities referred to herein 
      (the "Shares") have not been and will not be registered under the U.S. 
      Securities Act of 1933 (the "Securities Act"), or under the applicable 
    securities laws of any state or other jurisdiction of the United States, 
    Canada, Australia or Japan. The Shares may not be offered or sold in the 
    United States unless registered under the Securities Act or offered in a 
transaction exempt from, or not subject to, the registration requirements of 
   the Securities Act and the securities laws of any relevant state or other 
  jurisdiction of the United States. There will be no public offering of the 
                           Shares in the United States. 
 
      This document and any offer of securities to which it relates are only 
        addressed to and directed at (1) in any Member State of the European 
          Economic Area, persons who are "qualified investors" as defined in 

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November 15, 2019 11:30 ET (16:30 GMT)

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