EQS Group-News: Lalique Group SA / Key word(s): Agreement
Lalique Group announces exclusive licensing agreement to create fragrances
for Brioni
2019-12-03 / 07:00
MEDIA RELEASE
*Lalique Group announces exclusive licensing agreement to create fragrances
for Brioni *
_Zurich, 03 December 2019 - _*Lalique Group SA (SIX: LLQ), which is active
in the creation, development, marketing and worldwide distribution of luxury
goods, today announced an exclusive worldwide perfume licensing agreement
with the prestigious luxury brand Brioni.*
Under the agreement with an initial term until end-2024, Lalique Group will
exclusively create and distribute a collection of perfumes for the eponymous
luxury fashion brand Brioni. The launch of a first Brioni scent under the
licence is planned for the fourth quarter of 2020, when Brioni will
celebrate its 75th anniversary. The fragrances will be distributed and
marketed through Lalique Group's global network, leveraging Brioni's
renowned brand in its key markets including the US, Russia, Europe and
Japan.
Founded in 1945 in Rome by visionary duo Nazareno Fonticoli and Gaetano
Savini, Brioni is recognized as one of the most prestigious menswear brands
worldwide. The company today is part of Kering Group, a leading
international luxury and lifestyle group that manages a series of renowned
houses in fashion, leather goods, jewelry and watches.
Roger von der Weid, CEO of Lalique Group: "At Lalique Group, we are proud to
be Brioni's exclusive partner for fragrances, and we are looking forward to
building on our common tradition of craftmanship and philosophy of
excellence. Collaborating with one of the most prestigious luxury menswear
brands in the world represents a unique opportunity for us to further
broaden our perfumes portfolio and our client base in the high-end market,
thus generating additional value."
Fabrizio Malverdi, CEO of Brioni: "Brioni is one of the world's most
important menswear houses, and perfumes are an important expression of a
luxury brand. We are pleased to work with Lalique Group on the creation of a
significant fragrance portfolio through this licensing agreement."
With the fragrances for Brioni, Lalique Group is expanding its existing
perfumes portfolio, which includes the brands Lalique Parfums, Jaguar
Fragrances, Bentley Fragrances, Parfums Grès, and Parfums Samouraï.
*Media contact *
Lalique Group SA
Esther Fuchs
Senior Communication & PR Manager
Grubenstrasse 18
CH-8045 Zurich
Phone: +41 43 499 45 58
E-mail: esther.fuchs@lalique-group.com
*Lalique Group *
Lalique Group is a niche player in the creation, development, marketing and
global distribution of luxury goods. Its business areas comprise perfumes,
cosmetics, crystal, jewellery, high-end furniture and living accessories,
along with art, gastronomy and hospitality as well as single malt whisky.
Founded in 2000, the company employs approx. 720 staff and has its
headquarters in Zurich. The Lalique brand, from which the Group derives its
name, was created in Paris in 1888 by the master glassmaker and jewellery
designer René Lalique. The registered shares of Lalique Group SA (LLQ) are
listed on the SIX Swiss Exchange.
You can find further information at www.lalique-group.com [1].
*Brioni*
Founded in Rome in 1945, Brioni is a legendary menswear luxury House. In
addition to its state-of-the-art Bespoke service, Brioni offers exceptional
quality in ready-to-wear, leather goods, shoes and eyewear. The foundation
of the House's identity is its unique Italian sartorial heritage renowned
worldwide as the benchmark for the finest formal tailoring. The company is
part of Kering, a worldwide leading luxury group.
Brioni, Tailoring Legends since 1945.
You can find further information at www.brioni.com [2].
End of Corporate News
Language: English
Company: Lalique Group SA
Grubenstrasse 18
8045 Zürich
Switzerland
Phone: 043 499 45 00
Fax: 043 499 45 03
E-mail: info@lalique-group.com
Internet: www.lalique-group.com
ISIN: CH0033813293
Valor: A0M1KL
Listed: SIX Swiss Exchange
EQS News ID: 926433
End of News EQS Group News Service
926433 2019-12-03
1: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=94a841c42b937595c92cad70c185389c&application_id=926433&site_id=vwd&application_name=news
2: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=59c47718f93893a02736a6ef54fdb4fe&application_id=926433&site_id=vwd&application_name=news
(END) Dow Jones Newswires
December 03, 2019 01:00 ET (06:00 GMT)
