HERE unveils 3D road models for Advanced Driver Assistance Systems and driver safety

-- Vehicle or mobile application is fed precise data on lane markings, 
road width and slope, rules of the road and more 
 
   -- Delivers end user with lane-level guidance in unfamiliar areas or 
adverse weather 
 
   -- Accelerates automakers scaling of SAE L1-2 automated systems 
 
   January 7, 2020 
 
   Las Vegas, CES 2020 -- HERE Technologies, a location data and technology 
platform, today announced at CES 2020 the launch of HERE Lanes to 
increase driver awareness and road safety through Advanced Driver 
Assistance Systems (ADAS). HERE Lanes is a digital representation of the 
global road network that enables a vehicle to position itself in a lane 
while providing drivers with lane-level visual guidance. 
 
   HERE Lanes feeds ADAS and mobile applications with precise lane topology, 
geometry and attribute data, such as the rules of the road, vehicle 
height restrictions, lane count and centerline, direction of travel, and 
the slope and curvature of intersections. 
 
   Live tests conducted by VSI Labs show how HERE lane-level data and 
vehicle sensors work in tandem to increase the performance and safety of 
ADAS features. For example, HERE Lanes improves the functioning of ADAS 
Lane Keep Assist when lane lines merge onto highways or intersections, 
or when optical sensors onboard have limited visibility due to fog, rain 
or snow. 
 
   "Advanced Driver Assistance Systems provide immediate opportunities to 
increase road safety on a global level. At the same time, ADAS is the 
bridge to fully automated driving from a technical and consumer adoption 
standpoint," said Sheila Nedelcu, head of automated driving at HERE. 
"HERE Lanes delivers automakers and software developers the data they 
need to improve today's ADAS functions in all weather conditions while 
building the next generation of applications supported by lane-level 
positioning, guidance and visualization." 
 
   Turning smartphones into safety sensors 
 
   HERE Lanes is complimented by the recent launch of HERE Live Sense SDK, 
which enables apps and devices to detect hazards in real-time to help 
drivers make informed decisions. Through the power of Artificial 
Intelligence and Machine Learning, HERE Live Sense SDK turns devices 
with front-facing cameras, such as smartphones, dashcams or vehicle 
cameras, into highly intelligent vehicle sensors. By continuously 
scanning the driver's environment, devices can then detect objects on 
the road, such as other vehicles, pedestrians or cyclists, road 
infrastructure such as traffic lights and road signs and potential 
hazards such as potholes, road closures or construction zones and notify 
the driver with audible and visual alerts, so they can take action. 
 
   HERE Lanes is a part of the company's portfolio of automotive solutions 
to support all levels of vehicle automation. 
 
   Media Contact 
 
   Jordan Stark 
 
   [phone] 
 
   [e-mail] 
https://www.globenewswire.com/Tracker?data=Oe7I2TRRQ8v1OqbgfustY0y4RmylOi6rIZz13In8Jm3Olr1uBl3hG7yYp90IOvXAiyJ3Nwl2uN5Hp3Vk_iJGHyWVCG6OqhhlL1onYi39hog= 
 
 
   About HERE Technologies 
 
   HERE, a location data and technology platform, moves people, businesses 
and cities forward by harnessing the power of location. By leveraging 
our open platform, we empower our customers to achieve better outcomes - 
from helping a city manage its infrastructure or a business optimize its 
assets to guiding drivers to their destination safely. To learn more 
about HERE, please visit www.here.com and http://360.here.com. 
 
   Attachment 
 
 
   -- HERE Lanes ADAS 
      https://ml-eu.globenewswire.com/Resource/Download/9e52b9f2-5f2b-4fc2-8418-150e50957dd8 
 
 
 
 
 
 
 

(END) Dow Jones Newswires

January 07, 2020 11:00 ET (16:00 GMT)