EQS-News: Zengame Technology Issues Positive Profit Alert Net Profit Expected to Increase Over 30% Year-on-Year in FY 2019 due to Increase in In-game Advertising Revenue

EQS-News / 15/01/2020 / 10:13 UTC+8 
 
For Immediate Release 14 January 2020 
 
              Zengame Technology Issues Positive Profit Alert 
 
  Net Profit Expected to Increase Over 30% Year-on-Year in FY 2019 due to 
 
                  Increase in In-game Advertising Revenue 
 
(Hong Kong - 14 January 2020) Zengame Technology Holding Limited, a fast 
growing mobile game developer and operator in China ("Zengame" or the 
"Company", together with its subsidiaries the "Group"; Stock code: 
2660.HK), is pleased to announce an expected year-on-year increase of over 
30% in net profit attributable to owners of the Company for the year ended 
31 December 2019 (the "Year") . The expected increase was mainly due to an 
increase in the revenue generated from the Group's in-game advertising 
business for the Year reflecting the full year result of such business as 
the Group's in-game advertising business began in May 2018. 
 
Established in 2010, Zengame is a leading, fast growing game developer and 
operating platform in China, which was listed on the Main Board of Hong Kong 
Stock Exchange on 16 April 2019. It focuses on developing long life cycle 
games such as 'Fight the Landlord', 'Sichuan Mah-jong'. According to market 
statistics in 2017, the group's flagship product 'Fight the Landlord' ranked 
3rd in terms of average monthly active user (MAU) among other 'Fight the 
Landlord' games in China. 
 
'Fight the Landlord' series enjoy wide popularity and long histories, which 
has immense demand in different age groups and thereby forming a long term, 
stable and loyal group of users. As of 30 June 2019, the number of 
registered user exceeded 600 million and the number of monthly active users 
exceeded 53 million. 
 
In mid of 2018, Zengame successfully introduced in-game advertisement as a 
new source of revenue apart from the sale of in-game virtual goods. Through 
cross-sellig over 40 self-developed games (including leisure series) on its 
platform, Zengame aimed to further enlarge the advertising revenue. 
Recently, its new leisure game, 'Zhi Jian Xiao Xing Xing' ranked the 7th 
most downloaded game among other popular hardcore games on iOS platform in 
China, demonstrating Zengame's capability of developing popular games to 
attract users and thereby increase advertising revenue. 
 
- End - 
 
This press release is issued by DLK Advisory Limited on behalf of Zengame 
Technology Holding Limited. 
 
For enquiries ,please contact: 
 
DLK Advisory ???? 
 
Michelle Shi ([e-mail]) 
 
Karen Wong ([e-mail]) 
 
Jason Ng ([e-mail]) 
 
John Yee ([e-mail]) 
 
Phone:[phone] 
 
Fax:[phone] 
 
Document: http://n.eqs.com/c/fncls.ssp?u=UTPXGOOXFI [1] 
Document title: 2660_Profit Alert_20200114_Eng 
 
15/01/2020 Dissemination of a Financial Press Release, transmitted by EQS 
Group. 
The issuer is solely responsible for the content of this announcement. 
 
Media archive at www.todayir.com 
 
1: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=1c8a8d1c1b543debc85db1a1259a921b&application_id=953619&site_id=vwd&application_name=news 
 

(END) Dow Jones Newswires

January 14, 2020 21:13 ET (02:13 GMT)