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O'KEY Group Announces Operating Results For Q1 2020

O'KEY Group S.A. (OKEY) 
O'KEY GROUP ANNOUNCES OPERATING RESULTS FOR Q1 2020 
 
29-Apr-2020 / 16:03 CET/CEST 
Dissemination of a Regulatory Announcement that contains inside information 
according to REGULATION (EU) No 596/2014 (MAR), transmitted by EQS Group. 
The issuer is solely responsible for the content of this announcement. 
 
Press release 
29 April 2020 
 
      O'KEY GROUP ANNOUNCES OPERATING RESULTS FOR Q1 2020 
 
 O'KEY Group S.A. (LSE: OKEY, the 'Group') announces its unaudited operating 
            results for the first quarter of 2020. 
 
           All materials published by the Group are available on its website 
            www.okeygroup.lu [1]. 
 
Q1 2020 operating highlights 
 
  - Group net retail revenue increased by 7.6% to RUB 42,427 mln (by 6.0% 
  YoY if corrected for the leap year effect[1]) driven by an increase in 
  traffic of 5.7% YoY and the average ticket of 1.8% YoY. 
 
  - Net retail revenue generated by O'KEY hypermarkets increased by 3.7% YoY 
  (by 2.1% YoY1) to RUB 36,745 mln in Q1 2020, driven mostly by a 3.6% YoY 
  increase in the average ticket. 
 
  - Net retail revenue generated by DA! grew by 42.6% YoY (by 40.7% YoY1) to 
  RUB 5,682 mln in Q1 2020, supported by a steady growth in traffic of 29.9% 
  YoY and the average ticket of 9.7% YoY. 
 
  - Like-for-like (LFL) net retail revenue of the Group increased by 7.2% 
  YoY (by 5.5% YoY1) in Q1 2020 due to a 3.7% YoY increase in the LFL 
  traffic and a 3.4% YoY increase in the LFL average ticket. 
 
  - Like-for-like (LFL) net retail revenue generated by O'KEY hypermarkets 
  increased by 4.9% YoY (by 3.3% YoY1) in Q1 2020, driven by a 0.9% YoY 
  increase in LFL traffic and a 4.0% YoY increase in the LFL average ticket. 
 
  - Like-for-like (LFL) net retail revenue generated by DA! increased by 
  27.2% YoY (by 25.5% YoY1) in 1Q 2020, driven by a 15.5% YoY increase in 
  LFL traffic and a 10.1% YoY growth in the LFL average ticket. 
 
            Measures in response to COVID-19 
 
 The Group has promptly reacted to the changing situation in connection with 
  the spread of COVID-19 and has undertaken a number of measures to maintain 
      the safe and uninterrupted operation of its stores and warehouses. The 
          Company has established a COVID-19 response team headed by the top 
   management, which allowed it to ensure the effective operation of all its 
     divisions. Furthermore, the Company is in constant interaction with the 
state authorities and monitors the changing situation in order to coordinate 
actions and prompt response in compliance with regional legislation in terms 
            of various restrictions. 
 
  - Strict sanitary measures were introduced in all the Group's stores to 
  protect customers and employees. The majority of contact surfaces are 
  constantly disinfected, namely - the cash desk area, the doors of freezer 
  cabinets, scales in the self-service area, as well as trolley handles and 
  doors. The regulation of our own production was comprehensively tightened 
  through the introduction of strict personal and sanitary control. 
  Germicidal lamps for air disinfection run continuously in the deli and 
  bakery, trade and common areas are being cleaned with disinfectants more 
  frequently, and hand sanitiser dispensers have been installed in busy 
  areas. 
 
  - Furthermore, protective plastic screens have been installed in all 
  hypermarkets and discounters at cash desks to protect both customers and 
  employees. Stores have been provided with a stock of disinfectants, 
  disposable masks, and gloves for cashiers and store staff. There are 
  special markings on the floor to remind customers to keep their distance. 
 
  - There is a strict monitoring of all staff in the Company, with mandatory 
  temperature measuring procedure to pass before starting a shift at work. 
  Personnel with even the slightest signs of a cold are not allowed to work, 
  and in the event that COVID-19 is detected in store personnel, the Company 
  has set out a number of measures to quickly respond to the situation. 
  Also, in order to ensure safety, the Company has decided to move most of 
  its office employees to remote work. 
 
  - Keeping a close eye on how the COVID-19 situation has unfolded abroad, 
  the Group has made the timely decision to increase stock levels to meet 
  the expected rise in demand. The Company successfully restructured its 
  interaction with suppliers and increased the efficiency of logistics 
  operations. These measures have made it possible to replenish store 
  shelves with food and non-food items in a timely manner. The Company has 
  also ensured to have a sufficient reserve of safety stock in its 
  distribution centres, with a special focus placed on high-demand, 
  entry-level products. 
 
  - Our online delivery services have seen a more than twofold growth in 
  demand in the reporting period. The Company changed operations at its 
  online store, okeydostavka.ru, in line with the evolving situation, 
  providing all necessary protective equipment against the virus to staff 
  and customers. The number of staff involved in all stages was increased - 
  from receipt and picking of orders to delivery to customers. 
 
  - In order to take care of our customers, the Company launched a number of 
  social initiatives. The social campaign 'Stay healthy with us, we take 
  care of the rest', where the Company started to offer a huge number of 
  products with zero markup, including meat, fruit, vegetables, fish, dairy 
  and other fresh and ultra-fresh products. Also, in order to take care of 
  the most vulnerable in society - the elderly - we launched the social 
  campaign 'Older People Hour', where they receive priority service for an 
  hour in the morning. 
 
            Group: Operating review 
 
        Indicator          Q1 2020 Q1 2019 Net change Change (%) 
Number of stores             178     162       16        9.9% 
Number of net store           -       2        -2      -100.0% 
openings 
Total selling space (sq.   598,308 586,357   11,951      2.0% 
m)[2] 
Total selling space added     -     1,443    -1,443       - 
(sq. m) 
 
Group key operating indicators for the quarter 
 
Segment            Q1 2020                     Q1 2019 
            Net    Traffic  Average    Net    Traffic   Average 
          retail            ticket    retail            ticket 
          revenue                    revenue 
Group      7.6%     5.7%     1.8%     -1.1%    -3.5%     2.6% 
Group      7.2%     3.7%     3.4%     -1.3%    -3.4%     2.2% 
LFL 
Group      6.0%     4.3%     1.6%     -1.1%    -3.5%     2.6% 
w/o leap 
day 
Group      5.5%     2.3%     3.1%     -1.3%    -3.4%     2.2% 
LFL w/o 
leap day 
 
Key operating indicators by month 
 
      Indicator       January February  February w/o leap  March 
                                               day 
Net retail revenue     3.4%     8.9%          3.7%         10.1% 
LFL net retail         2.0%     9.0%          3.8%         10.0% 
revenue 
Customer traffic       8.8%    10.3%          5.9%         -0.9% 
LFL customer traffic   6.1%     8.5%          4.1%         -2.6% 
Average ticket         -4.9%   -1.3%          -2.0%        11.1% 
LFL average ticket     -3.9%    0.4%          -0.3%        12.9% 
 
O'KEY: Operating review 
 
            Stores development 
 
        Indicator          Q1 2020 Q1 2019 Net change Change (%) 
Number of stores             78      78        -          - 
Number of net store           -       -        -          - 
openings 
Total selling space (sq.   529,055 528,124    931        0.2% 
m)2 
Total selling space added     -       -        -          - 
(sq. m) 
 
        In Q1 2020, O'KEY did not open any new hypermarkets. Two stores were 
     temporarily closed during the quarter - one for the whole period due to 
  renovation, second in the end of the quarter because of the closure of its 
host shopping centre. As at 29 April 2020, the total number of stores is 78, 
            with the total selling space at 529,055 sq. m. 
 
            Key operating indicators for the quarter 
 
Segment            Q1 2020                     Q1 2019 
            Net    Traffic  Average    Net    Traffic   Average 
          retail            ticket    retail            ticket 
          revenue                    revenue 
O'KEY      3.7%     0.1%     3.6%     -4.0%    -8.5%     4.9% 
O'KEY      4.9%     0.9%     4.0%     -3.6%    -6.0%     2.6% 
LFL 
O'KEY      2.1%     -1.3%    3.4%     -4.0%    -8.5%     4.9% 
w/o leap 
day 
O'KEY      3.3%     -0.5%    3.7%     -3.6%    -6.0%     2.6% 
LFL w/o 
leap day 
 
Key operating indicators by month 
 
      Indicator       January February  February w/o leap  March 
                                               day 
Net retail revenue     0.3%     5.7%          0.6%         4.9% 
LFL net retail         0.3%     7.4%          2.3%         6.7% 
revenue 
Customer traffic       4.0%     5.2%          0.9%         -7.8% 
LFL customer traffic   4.0%     6.5%          2.1%         -6.6% 
Average ticket         -3.6%    0.4%          -0.3%        13.7% 
LFL average ticket     -3.6%    0.9%          0.1%         14.2% 
 
  In Q1 2020, net retail LFL revenue grew by 4.9% YoY (3.3% without the leap 
     day effect), driven by a traffic increase of 0.9% and an average ticket 
      increase of 4.0%. During the quarter we maintained our strong focus on 
          freshness (with this category's LFL sales increasing by 6.7% YoY), 
strengthening assortment range and private label products, which was further 
    supported by an ongoing rezoning project in our hypermarkets. Continuous 
       work on improving our private label products' quality and range had a 
   notable effect, with LFL sales increasing by 13.9% YoY. Another important 
milestone was the introduction of a new loyalty programme for our customers, 
 which offers additional benefits and an enhanced shopping experience. These 
 activities, supported by a number of successful promotions, boosted traffic 
  in the first two months of the quarter and provided a substantial surge in 
            revenue for the period. 
 
At the end of the quarter, the Company noticed changes in customer behaviour 
in reaction to the coronavirus pandemic: less visits to stores, but a much 
larger basket size and increased demand for a certain assortment of goods. 
In direct reaction to this, the Company adjusted its product range and 
increased the offer in staples, hygiene, and sanitary products. These 
changes resulted in a 14.2% YoY increase in the LFL average ticket and a 
6.6% LFL decrease in footfall in March. In the current environment, 
hypermarkets proved to be an effective and convenient format as a one-stop 
destination for customers to buy all the goods they need in a safe way. 
 
DA!: Operating review 
 
            Stores development 
 
        Indicator          Q1 2020 Q1 2019 Net change Change (%) 
Number of stores             100     84        16       19.0% 
Number of net store           -       2        -2      -100.0% 
openings 
Total selling space (sq.   69,253  58,233    11,020     18.9% 
m) 
Total selling space added     -     1,443    -1,443       - 
(sq. m) 
 
    In Q1 2020, the company did not open any new discounters. As of 29 April 
  2020, total number of discounters is 100 with a total trade area of 69,253 
            sq. m. 
 
            Key operating indicators for the quarter 
 
  Segment            Q1 2020                   Q1 2019 
              Net    Traffic  Average   Net    Traffic  Average 
             retail           ticket   retail           ticket 
            revenue                   revenue 
Discounters  42.6%    29.9%    9.7%    36.0%    25.9%    8.0% 
LFL          27.2%    15.5%    10.1%   19.5%    12.1%    6.6% 
Discounters 
Discounters  40.7%    28.4%    9.6%    36.0%    25.9%    8.0% 
w/o leap 
day 
LFL          25.5%    14.2%    9.9%    19.5%    12.1%    6.6% 
Discounters 
w/o leap 
day 
 
Key operating indicators by month 
 
      Indicator       January February  February w/o leap  March 
                                               day 
Net retail revenue     32.8%   36.8%          31.0%        55.3% 
LFL net retail         18.5%   22.2%          17.0%        38.5% 
revenue 
Customer traffic       30.4%   31.6%          26.8%        28.1% 
LFL customer traffic   15.9%   16.9%          12.6%        14.1% 
Average ticket         1.8%     3.9%          3.3%         21.2% 
LFL average ticket     2.2%     4.5%          3.9%         21.3% 
 
The discounter DA! posted stable and steady growth in the first three months 
      of 2020. We continued to improve its value proposition to customers by 
improving the quality of goods and services in stores, while maintaining its 
position as one of the most competitive on the market in terms of prices for 
            essential goods. 
 
   In March, in reaction to the coronavirus crisis we increased stock levels 
and on-shelf availability of goods in high demand. Therefore we were able to 
         attract new customers to DA! stores, keep traffic growth strong and 
    additionally gain from an increased average ticket, which jumped by more 
    than 20%. Overall LFL sales for the quarter grew 27.2%, with LFL traffic 
            increasing by 15.5% and the LFL average ticket by 10.1%. 
 
            OVERVIEW 
 
O'KEY Group S.A. (LSE: OKEY, RAEX - 'ruA-') operates under two main formats: 
     hypermarkets under the O'KEY brand and discounters under the DA! brand. 
 
        As at 29 April 2020, the Group operates 178 stores across Russia (78 
hypermarkets and 100 discounters). The Group opened its first hypermarket in 
  St. Petersburg in 2002 and has since demonstrated continuous growth. O'KEY 
    is the first among Russian food retailers to launch and actively develop 
e-commerce operations in St. Petersburg and Moscow, offering a full range of 
   hypermarket products for home delivery. The Group operates six e-commerce 
           pick-up points in Moscow and six e-commerce pick-up points in St. 
 Petersburg. The Group operates four distribution centres across the Russian 
  Federation - two in Moscow and two in St. Petersburg. As at 29 April 2020, 
            the Group employs more than 20,000 people. 
 
   For the full year 2019, revenue totalled RUB 165,086,202 thousand, EBITDA 
 reached RUB 14,061,431 thousand, and the net profit for the period amounted 
            to RUB 746,958 thousand. 
 
The O'KEY shareholder structure is as follows: NISEMAX Co Ltd - 44.79%, GSU 
Ltd - 29.52%, free float - 25.69%. 
 
DISCLAIMER 
 
These materials contain statements about future events and expectations that 
    are forward-looking statements. These statements typically contain words 
        such as 'expects' and 'anticipates' and words of similar import. Any 
statement in these materials that is not a statement of historical fact is a 
            forward-looking statement that involves known and unknown risks, 
         uncertainties and other factors which may cause our actual results, 
      performance or achievements to be materially different from any future 
           results, performance or achievements expressed or implied by such 
            forward-looking statements. 
 
None of the future projections, expectations, estimates or prospects in this 
    announcement should be taken as forecasts or promises nor should they be 
           taken as implying any indication, assurance or guarantee that the 
    assumptions on which such future projections, expectations, estimates or 
   prospects have been prepared are correct or exhaustive or, in the case of 
the assumptions, fully stated in this announcement. We assume no obligations 
 to update the forward-looking statements contained herein to reflect actual 
       results, changes in assumptions or changes in factors affecting these 
            statements. 
 
For further information please contact: 
 
            ir@okmarket.ru [2] 
 
            okeygroup.lu [3] 
 
=--------------------------------------------------------------------------- 
 
[1] Figures corrected for the leap day effect (w/o the additional day in 
February) 
 
[2] Two O'KEY stores were temporarily closed during the quarter. 
 
ISIN:          US6708662019 
Category Code: MSCH 
TIDM:          OKEY 
LEI Code:      213800133YYU23T4L791 
Sequence No.:  61247 
EQS News ID:   1033133 
 
End of Announcement EQS News Service 
 
 
1: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=165d1384cdd074f733b492a43c94ae37&application_id=1033133&site_id=vwd&application_name=news 
2: mailto:Anton.farlenkov@okmarket.ru 
3: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=43b6993aeb5b13b359df72daca43f23b&application_id=1033133&site_id=vwd&application_name=news 
 

(END) Dow Jones Newswires

April 29, 2020 10:03 ET (14:03 GMT)

© 2020 Dow Jones News
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