DGAP-Media / 2020-05-07 / 14:01
*Go West: THE SOCIAL CHAIN AG strengthens US business through acquisition of
the online performance specialist A4D*
· *Acquisition of 51 percent of A4D Inc. planned*
· *US SOCIAL CHAIN business to account for over 50 percent of sales by
2022*
· *Comprehensive knowledge transfer in the area of digital performance
marketing *
· *Better analysis of the broad fan base of 40 million followers in the
USA *
· *Georg Kofler: "The acquisition of A4D accelerates the expansion of
SOCIAL CHAIN in the world's most important digital market."*
*Berlin, 7 May, 2020:* THE SOCIAL CHAIN AG (WKN: A1YC99) is on the verge of
its largest acquisition in its relatively young company history. The
integrated social media company is buying 51 percent of the shares in A4D
Inc., Carlsbad, CA. The transaction is expected to be completed by the end
of May. The Southern Californian specialist for digital performance
marketing increases the digital expertise of SOCIAL CHAIN and is expected to
further accelerate the growth of the social media brand pioneer in the US
market. So far, SOCIAL CHAIN is already successfully operating its US
business from an office in New York. Its customers include Uber USA and
Twitch.
Wanja S. Oberhof, CEO of SOCIAL CHAIN: "With the acquisition of A4D, SOCIAL
CHAIN is pursuing three goals: faster growth in the US market, more
expertise in digital performance marketing and better exploitation of our
broad fan potential in the USA." By 2022, SOCIAL CHAIN aims to increase the
share of turnover generated by its US business from just under 10 to over 50
percent. The prerequisite for this lies in the company's fan base: Around
half of the 80 million followers of SOCIAL CHAIN's social media channels
currently live in the USA. A4D will also help market this reach in the
future. In addition, A4D's high level of expertise and specialisation in
performance marketing will be available to customers and SOCIAL CHAIN's own
channels and brands in Europe and the rest of the world.
A4D was founded in 2004 by Jason Akatiff. One of the most experienced US
experts in digital performance marketing remains on board as CEO. Akatiff:
"I look forward to working together with SOCIAL CHAIN. With its integrated
understanding of technology, creativity and brand management, the A4D team
has found a new, inspiring and global home." A4D employs about 30 people and
has an annual turnover of more than 30 million Euro. The company specialises
in the digital economy and supports customers in the development of scalable
business models. More information about A4D is available under a4d.com [1].
A blog from and about Akatiff can be found at jasonakatiff.com [2].
Dr. Georg Kofler, Chairman and anchor investor of SOCIAL CHAIN: "The
acquisition of A4D is in line with our strategy to accelerate organic growth
through targeted acquisitions. We strengthen SOCIAL CHAIN's expansion in the
world's most important digital market, thus further expanding our
international positioning. With Jason Akatiff, we are gaining a strong
digital entrepreneur and personality for our global leadership team."
*Contact: *
Jana Walker | Senior Corporate & Brand PR Manager | E: press@socialchain.com
|
T: +49 30 208 48 40 28
*About The Social Chain AG*
The first integrated social media company THE SOCIAL CHAIN AG combines
social media and social
commerce. SOCIAL CHAIN is a pioneer in the creation, development and scaling
of social media
brands. The company's headquarters are in Manchester with offices in Berlin,
London, New York
and Munich. The company has a total of around 500 employees. THE SOCIAL
CHAIN AG shares are
traded on XETRA and on the Düsseldorf Stock Exchange.
_The content of this press release is for information purposes only and does
not constitute investment advice or other recommendations pursuant to the
German Securities Trading Act by The Social Chain AG or its affiliated
companies. The information provided cannot replace investment advice. _
_The information contained in this press release is not to be construed as
an assurance of possible price _
_developments and should not be construed as a request to enter into a
transaction. The information contained herein does not constitute an offer
to sell or the solicitation of an offer to sell securities or rights, or a _
_solicitation to trade in securities or rights. _
_Accordingly, The Social Chain AG and its affiliates make no representations
or commitments as to the _
_accuracy, completeness or correctness of the information or opinions
contained herein. We assume no liability for direct or indirect damages
caused by and/or in connection with the distribution and/or use of this _
_document. The statements correspond to the status at the time of the
preparation of this document. They may become obsolete due to future
developments without the document being changed._
End of Media Release
Issuer: The Social Chain AG
Key word(s): Internet and Multimedia
2020-05-07 Dissemination of a Press Release, transmitted by DGAP - a service
of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Archive at www.dgap.de
Language: English
Company: The Social Chain AG
Gormannstraße 22
10119 Berlin
Germany
Phone: +49 (0)30 120840112
E-mail: contact@socialchain.com
Internet: www.socialchain.com
ISIN: DE000A1YC996
WKN: A1YC99
Listed: Regulated Unofficial Market in Dusseldorf
EQS News ID: 1038655
End of News DGAP Media
1038655 2020-05-07
1: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=f518fb3f7e7c384f67afe54d54ac3da7&application_id=1038655&site_id=vwd&application_name=news
2: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=cc408ca72af73e6a18dc2533b813cec8&application_id=1038655&site_id=vwd&application_name=news
(END) Dow Jones Newswires
May 07, 2020 08:01 ET (12:01 GMT)
