New Mediterranean Umami Powder Cuts Salt in Snacks

- Sodium reduction ingredient is 1:1 drop-in replacement for salt in snack applications

ATLIT, Israel, May 19, 2020 /PRNewswire/ -- With snacking up during the COVID-19 pandemic, reducing the amount of salt in snacks is an on-trend task for snack companies. Salt of the Earth, Ltd., has developed a new, clean-label sodium-reduction ingredient for snack applications.

According to a newly published report by John Lewis and Waitrose, UK consumers have changed their shopping and eating behavior during the lockdown, with 38% of the consumers admitting to increased snacking. And, according to the New York Times, for many people, strict personal rules for food adopted before the quarantine have eased, and they are reaching for foods that trigger a comforting childhood memory or are simply a go-to snack to relieve stress.

Mediterranean Umami Powder is based on Salt of the Earth's all-natural Mediterranean Umami, recipient of the IFT17 Innovation Award, microencapsulated onto a carrier of sea-salt and native starch. This new sodium reduction ingredient is designed as a 1:1 drop-in replacement for salt in snack applications, yielding a 40% reduction in sodium. Mediterranean Umami, is a clean-label, plant-based solution designed to maintain the desired savory taste that consumers crave.

Mediterranean Umami Powder is also in demand from spice blenders and flavor houses as a tool to provide flavor and reduced sodium in seasoning blends, as it works in harmony as a key component of complex flavor systems.

"One of the key requirements was to maintain a craveable salty and savory flavor as well as being a natural and clean-label ingredient," explains Hart. "Since snack foods typically have a relatively high amount of sodium, Mediterranean Umami powder can provide up to 40% reduction in sodium, or be used incrementally, in order to allow for a significant but lesser reduction in the amount of sodium in the snacks. When incorporated as an addition to a seasoning blend, it can then be applied to the snacks using dusting, tumbling, or oil slurry technologies."

"We are excited to bring our Mediterranean Umami Powder to market after an extensive development process," says David Hart, Business Unit Director for Salt of the Earth. "Building on the success of our Mediterranean Umami liquid, many customers requested a powder version. The powder is a focused solution and does an amazing job cutting sodium in snacks without sacrificing flavor. It currently is being used by an iconic multinational brand, and we are on track to multiply this success globally."

According to WHO, April 29, 2020, most people consume too much salt-on average 9-12g per day, or around twice the recommended maximum level of intake of 5g. Salt intake of less than 5g per day can help reduce blood pressure and risk of cardiovascular disease, stroke, and coronary heart attack for some adults. The growing demand for a powdered sodium reduction solution encouraged Salt of the Earth to develop the new product.

About Salt of the Earth

With innovation and quality as its driving principles, Salt of the Earth has been producing sustainable sea salt solutions for the global food industry since 1922. Salt of the Earth's customers span more than 20 countries on 5 continents. The company controls and tracks sustainable salt resources and works to promote balanced salt consumption through innovative sodium reduction solutions.

Company contact:	Press Contact:
Salt of the Earth	NutriPR
Mr. David Hart Business Unit Director	Ms. Liat Simha
Tel: [phone]	Tel: [phone]
E-mail: [e-mail] www.saltoftheearthltd.com	E-mail: [e-mail] Twitter: @LiatSimha www.nutripr.com

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